Be Careful Not To Mis-Skim The Sales Page

Hmmm - this got me thinking. What's the scenario, do you think (anyone)? What if you have bought with a credit card, you paid more than £100, and the product is not up to standard (does not work or poor value for money). Would you be able to claim a refund despite the "no refunds" message? I think you WOULD. After all, there has to be fair exchange. If the product does not work as it was promised to work, then I don't think any "no refunds" would sway a judge.... I think you would get a full refund if you pushed for one.

Thanks for the info, will try later.

I don't see an add-to-cart button...please advise.

HAWT!

My bad. I thought the title was Miss Skin.

Now, what were you saying?

Bill, as usual, I didn't take the time to read the entire text of your post, but in the quick overview here is my take.

Image>>>Brain>>>Processing>>>Meaning>>>Filing

That's how the brain is supposed to work in a perfect case. Many of us are not perfect cases.

Take proof-reading your own work. It's not at all as easy as proof-reading the work of others. When we read our own work our brain sees what we meant to write, which is not always what we actually wrote.

Same thing on a sales page. No matter how hard we try to read it carefully, our brain prioritizes phrases based on how well the text correlates to what we want to see. We all have dreams. If parts of the sales page correlate closely with the dreams we have, our brain gives more importance to them.

Good sales pages work on the reader's emotions, not necessarily their logic. Emotional reasons for buying are often much, much stronger than logical ones. So Bill, you are right on about reading pages carefully. But that involves more than just reading it slowly. It involves studying how the truth could have been bent by the copywriter in every single sentence to his/her advantage. It involves questioning every thought that is presented. It involves being smarter than the person who is trying to sell you the product.

The reason I bolded the word Meaning in the first line is because that's the weakest link on our cognitive processing of the printed word. It's not just what something or someone says that's important--it's what they mean. It's the meaning we assign to the words we read that determines our responses to them.

Therapy Session Over--Please Pay As Desk Before Leaving...

Mike

I think that if you’ll take into consideration the usual online customer behavior you won’t conclude that most people don’t read very well a sales letter before purchasing a product. The fear of making a bad decision usually obliges many people to read many times the same sales letter. This is why most internet marketers write very long sales letters, giving them numerous explanations.

Most people don’t buy anything in a hurry. They may do everything else in their lives in a hurry, but when they spend their money, they are very careful.

The real problem is that most people tend to believe in misconceptions, especially after reading them many times.