Articles That Don't Get Opened Don't Make Money

by 4 replies
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What is the one most important element of your article marketing?

An article title that convinces a reader to open the article.

All other article marketing tips are pointless, if the article doesn't get opened and read by a human.

Rather than for me to tell you how to create your article titles, let's do a little test.

Think about the articles that you have opened and read in the last few days...

What article titles got your attention, and why did you open them?

Let's see if we can teach one another how to get our articles opened and read by the people in our target audience.
#main internet marketing discussion forum #article marketing #articles #make #money #opened #titles
  • The 10 Best Free Applications for Windows
    http://ezinearticles.com/?The-10-Bes...ows&id=5860230

    Nothing great about the article, or the title. I was just randomly researching (yes..) for my next blog post.!

    Karan
  • Hi tpw,

    Didn't we have this same discussion recently?

    You seem to be making a faulty assumption here.

    What about if I have a problem and my solution is to google 'both my parents snore' and I then look at the results and end up on this page -

    link

    Or what about if I have a problem and my solution is to google 'pc assaulted with pop-ups' and I then look at the results and end up on this page -

    link

    Take a look at what google is showing in it's SERPs results. Do you see the article title in there at all?

    Are you sure that all other article marketing tips are pointless?

    I could legitimately say in response to this - make sure that you concentrate on ALL aspects of how people find and open your articles, not just the title - because it's clear that sometimes the title doesn't play any part at all in the process.

    Therefore, make sure that multiple phrases that your intended audience might be searching for are sprinkled throughout the article.
    • [1] reply

    • In both examples you have highlighted, the title of the article is shown in the SERPs. It is the visible link at the top of the search listing.

      Neither article shown matched the keywords queried, and the description validated the relationship between the queried keywords and the particular article.

      Your first article does demonstrate that the article title without the description may prove less than ideal results, in that the title failed to attract the click on its own.

      If the first example had a better title on the article, it could have driven more clicks.

      In the second example, the title of the article was stronger than the description. Without the title, that article may never get the click.

      If you are seeking your article traffic ONLY from the search engines, your title and description rule the day, in almost equal measures.

      When browsing the lists of articles inside EZA and some other sites, you have a title and description available to influence someone to visit the article.

      In other websites, in RSS feeds and most social media sites, you only have the title at your disposal to convince the reader to visit your article.

      I will concede that in some cases, an article title stands in unison with an article description.

      But I stand unwavering that in some advertising channels, you get one shot to make a good first impression -- through the article title alone.

      And I stand firm in the idea that an article that does not get opened does not make money.


      My assumptions are not faulty. My assumptions entertain the idea of appealing to the lowest common denominator.

      Yes in some cases, you also get a description to get the click, but in other cases, your article title is your only shot at fame and fortune.
      • [1] reply
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