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eCPM Ad Units

by Terrence Taitt
2 replies
Hi all,

I ask this question before, but no one answered. Someone please tell me which of the two Adsense ad units, the 300X250 medium and 336X280 large rectangle, is most preferred by advertisers for eCPM advertising purposes. I read that advertisers had a preferrence for one of these ad units for placement targeted campaigns. This time, someone please explain...
#ecpm #units
  • Profile picture of the author Ti
    300x250 by far. It the most used IAD ad unit for rectangles.
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    • Profile picture of the author Terrence Taitt
      What's IAD? Also, you say it's most chosen by advertisers for placement targeted campaigns over the 336x280 ad unit?
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