My friend Brian McLeod once said it is like getting on the wrong set of tracks. If you come to the train junction and take the turn to the east, when your intended destination is to the north, then when you hit the nitrous oxide, you will be thrown miles off course by going completely away from where you intended to go.
His analogy tells the story in a way that cannot be outdone, in that to get back to your original destination, you have to go back to the start. And for every mile you travel forward, you are moving further and further from your intended goal.
Before you take any massive action, you must first determine where you want to go, and make darn certain that the actions you are taking will definitively get you where you want to go.
I once dropped a ton of resources into getting ranked for one specific search keyword in Google. I literally spent $20,000 to get #1 in Google for my target keyword. I got #1, but it did not deliver the massive profits I anticipated.
Don't get me wrong, it delivered sales, for my product that sold for $40. Most people who hear that story assume that I only needed to sell 500 units to break even, but it was a product that I made $4 on after costs. In the end, I needed to sell 5,000 units just to break even on my investment.
And at the rate I was selling those units --- 3 per day, it would have taken me nearly 5 years to earn back my initial investment.
I set a course for success. I started doing those things that would be necessary to help me sell my offer. And I took massive action, until which time I have achieved #1 ranking in Google for my target keywords.
And in the end, I lost my ass on that campaign, because I forgot to see the importance of every advertising campaign showing a near-term profit.
Winning in the search engines is never enough. You must also win, when your accountant counts your profits at the end of the year.