How I Increased Revenue In Under 30 Seconds...

Sounds ridiculous doesn't it...but it's true. One change I made recently to my marketing strategy created a big boost in revenue (without having to increase traffic) and actually cut down on my costs.

I am a big email marketer. It's such a powerful business model. I've always prided myself at having a high conversion rate through my sales funnel. In the past, I've tried to perfect every step of the customer process. For my business, this goes something like this:


I attempted to make every step convert at it's highest. I offered free products for email addresses, catchy headlines for email opens, and elaborate stories with good link placement for email clicks. All of these things increased the amount of people that saw my sales page.

The thing I realized lately is that I didn't need to perfect every step. One step could have a much larger impact than any other. The step that could really make a difference was the sales page conversion.

Where a sales page of mine might of seen 100 viewers per day and converted at 2%...I wanted it to convert at 5%. I had no desire to generate more people per day...that was getting tiresome. I would rather see a higher conversion and have to do less.

For me to accomplish this, I thought I must get more targeted with my viewers. I shouldn't go for the highest conversion rate, but go for the most targeted viewer base ever.

To do this, I made one simple change that completely baffled me with great results. Instead of enticing viewers to give you their email for free gifts, ask the reader to give you their email to receive your updates.

This simple change made my subscribers much more targeted. 100% of them were readers that actually wanted to hear what I had to say. There were no freebie seekers. I gave each subscriber gifts for signing up...but they were not promoted on the squeeze page.

This change caused the conversion rate of the squeeze page to decrease...but my daily revenue was much higher. My conversion rate on the sales page had sky rocketed due to targeting my viewers even more than I was before.

For one list, I was able to generate $12,000 revenue from 135 subscribers. The reason for such success was due to me selling a high ticket item at $2,000 a pop, but you could do the same quite easily in any market. HINT: Teach a class for a month

Test this out in your market. You could see a big boost in your conversions which could mean a big boost in your cash flow. It's worked for me quite well in a few markets lately.