Your List & You
Its a dark and stormy night. The wind is blowing and the leaves are rustling around your house. However there is a small flickering light inside your house. What is it you ask?
Its you on your computer checking your email. You have 6New Emails.
- Congratulations you have just won the Spanish National Lottery
- Want To Make 7000$ At Home?
- RE: Last Day To Buy My Method
- Making 1000$ Every Day Buy Now
- Free Gift 4 Loyal Subscribers
- Diet Pills For Free Sign Up Today!
Look Familiar? <- The above is what every single person out there with an email sees everyday.
Scene Change : It is you writing a new letter to all your subscribers. Its getting pretty bleak you've been sending out one email per day with affiliate links and CPA leads but your getting 0% conversions. Your about to blast out your third one today to your 100subscribers, what used to be 200 this morning.
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New List Builders/Marketers here is what you don't realize.
1. Your competing for your subscribers attention and money
2. Anything you can do, the Scam artists can send 1000x times more
3. Its as easy and 1-2-3 to unsubscribe
Problem: To Much To Many
Here is the main problem I see every new marketer make. They assume that just because you are the "marketer" that everyone else is now clueless. You assume that they will buy whatever you tell them to simply because they subscribed to your list.
Here is a common scenario:
Even big name Guru's fall into the same situation. They constantly barrage their subscribers simply because they have a big enough list to do so. But you do not have such luxury if you are starting out. Eventually your emails become synonymous with scams and spams and you may find yourself 1 less subscriber.
Problem: Wheres the Cash
The mistake we all make is expecting instant gratification. List marketing is a completely new genre of income. To put it in a way we can all understand, simply YOU are the salesperson and you have a chance to make the right first impression on the people you are trying to sell your product to.
How many sales people that come knocking on your door hold up their product and starts blasting out spec's and pricing with a contract in your face. Not very many I hope, usually they come knocking on your door and starts trying to gain the trust of the people they are trying to sell their products to. Making small talk basically.
Problem: Stupidity Is Not Catching
Emails like.
Does Not Work, we never sent a message to you, trying to pretend that we did is unprofessional and shows your lack of respect for your subscribers.
Solution: "Small Talk"
Since you do not have physical access to your subscribers houses you have the next best thing. Which as it turns out to be gifts and tips. Look below and tell me if my inbox looks better then the one above.
If you're a good enough writer you can easily drop hints in your Days 1-3 about how your about to release a product for your subscribers. Small Subtle Hints not blazing 500x500 banners saying BUY NOW!!!!eleven111!!
The whole process was simply to gain the trust of the reader. By gaining their trust I also gain product confidence. By gaining product confidence the reader now buyer is more willing to open up their wallets to you.
Here is how I see it as. The subscriber reading your Day 1-3 starts thinking, hey this guy knows his stuff, seems very knowledgeable. By the time you push your product this exact same thinking and your Day 1-3 becomes your sales testimonials.
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Final Thoughts
It doesn't hurt to put in a bit of extra work for your subscribers. Make a video with your face in it. Putting a face to a name raises the trust factor. Or how about giving free webinars for Subscribers only. You invite them into your "Home" they will do the same for you.
Reputation & Trust = Successful List
Successful List = Cash Monies
Being reputable is key to having a successful list. But that thread is for another day.
==============================================
I'm starting a whole thread series on the inner working on being successful. Check my sig for my other threads.
Its you on your computer checking your email. You have 6New Emails.
- Congratulations you have just won the Spanish National Lottery
- Want To Make 7000$ At Home?
- RE: Last Day To Buy My Method
- Making 1000$ Every Day Buy Now
- Free Gift 4 Loyal Subscribers
- Diet Pills For Free Sign Up Today!
Look Familiar? <- The above is what every single person out there with an email sees everyday.
Scene Change : It is you writing a new letter to all your subscribers. Its getting pretty bleak you've been sending out one email per day with affiliate links and CPA leads but your getting 0% conversions. Your about to blast out your third one today to your 100subscribers, what used to be 200 this morning.
================================================== ====
New List Builders/Marketers here is what you don't realize.
1. Your competing for your subscribers attention and money
2. Anything you can do, the Scam artists can send 1000x times more
3. Its as easy and 1-2-3 to unsubscribe
Problem: To Much To Many
Here is the main problem I see every new marketer make. They assume that just because you are the "marketer" that everyone else is now clueless. You assume that they will buy whatever you tell them to simply because they subscribed to your list.
Here is a common scenario:
|
Marketer sends out email blast Day 1. - Make Money with Facebook Day 2. - Make Automated Cash Day 3. - Re: Last Day To Buy My Google Method Day 4. - Etc, Etc |
Problem: Wheres the Cash
The mistake we all make is expecting instant gratification. List marketing is a completely new genre of income. To put it in a way we can all understand, simply YOU are the salesperson and you have a chance to make the right first impression on the people you are trying to sell your product to.
How many sales people that come knocking on your door hold up their product and starts blasting out spec's and pricing with a contract in your face. Not very many I hope, usually they come knocking on your door and starts trying to gain the trust of the people they are trying to sell their products to. Making small talk basically.
Problem: Stupidity Is Not Catching
Emails like.
|
RE: Last Day Blah Blah Blah Got your message Click Here For Free Stuff <- Selling something Last Minute Discount 1 More Day Bringing This Back 4 You |
Solution: "Small Talk"
Since you do not have physical access to your subscribers houses you have the next best thing. Which as it turns out to be gifts and tips. Look below and tell me if my inbox looks better then the one above.
|
Day 1. Freebie Friday 4 Loyal Subscribers Free PLR Articles Day 2. Small Tip on Why YOUR not making money. Day 3. Simple Traffic Method For Your Blog Day 4. My Personal Handbook To You <--- Your Product |
The whole process was simply to gain the trust of the reader. By gaining their trust I also gain product confidence. By gaining product confidence the reader now buyer is more willing to open up their wallets to you.
Here is how I see it as. The subscriber reading your Day 1-3 starts thinking, hey this guy knows his stuff, seems very knowledgeable. By the time you push your product this exact same thinking and your Day 1-3 becomes your sales testimonials.
================================================== ====
Final Thoughts
It doesn't hurt to put in a bit of extra work for your subscribers. Make a video with your face in it. Putting a face to a name raises the trust factor. Or how about giving free webinars for Subscribers only. You invite them into your "Home" they will do the same for you.
Reputation & Trust = Successful List
Successful List = Cash Monies
Being reputable is key to having a successful list. But that thread is for another day.
==============================================
I'm starting a whole thread series on the inner working on being successful. Check my sig for my other threads.
e-Mail: hypnoticheadlines@gmail.com