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Bob Serling's Products...

by Mike Williams
10 replies
Has anyone taken the plunge into them?
I must say that the case studies he shares sound completely over the top.

Total beginner makes $170,000 in two days.

The prices of his course are not for the light of heart.

Yet I feel that he's the real deal. It does seem possible with enough ingenuity and knowing how to connect the bigger players in an effective way.

I haven't seen much about Serling here on the WF so I figured I'd ask: have you tried out his stuff? With what results?

Mike
#bob #products #serlings
  • Profile picture of the author Loren Woirhaye
    I listened to him once on a call and I was a little
    embarrased for him - he was long on claims and very
    short on specifics... or at least that was my perception.

    I actually subscribed to his list a few weeks ago and
    he's been sending me all these video... aggh. I seldom
    watch videos and I have'nt made it a priority to watch
    Bob's.
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    • Profile picture of the author Paul Myers
      Mike Williams,

      As Mike McBride pointed out, I'm a big fan of Bob Serling, both as a person and a product creator.

      Yes, he is the real deal, and yes, his products are expensive. What he teaches works, in the right hands.

      If you're talking about his deal-making stuff, be warned. Not only are they not priced for the faint of heart, they won't WORK for the majority of Internet marketers.

      That's not due to any flaw in his techniques. It's just that they take a deal-maker's attitude to make things happen. Most IMers are no good at setting up and executing a deal. The sad thing is, it's the easiest thing in the world if you just keep "What's in it for them?" in mind.

      One of the big reasons so many IMers want "push button" products is that they suck at dealing with people. Because of that, they avoid it, rather than learning to be good at it. Those people should stay very far from Bob's deal-making stuff. They would do well to get his copywriting course, though.

      If you've ever been called a "wheeler dealer," or you're not afraid to approach a stranger via email or the phone and make an offer, they're worth the time and effort.


      Paul
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      Stop by Paul's Pub - my little hangout on Facebook.

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  • Profile picture of the author Loren Woirhaye
    Jim Straw's stuff is worth looking into for deal-making too.
    Maybe more old school.
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    • Profile picture of the author Nightengale
      I'm on Bob Serling's e-mail list and I pay absolutely no attention to the products he's pitching in his e-mails. I don't even click through to the videos, his pages, etc. because I already know I have absolutely NO interest in licensing, etc. or whatever it is that he's pushing at the moment.

      I already know what will work for me and as someone else said, I'm not looking to go out and make deals and I'm trying to avoid any face-to-face time if at all possible. So I don't waste my time.

      That said, he's the real deal and has excellent information. I have his "How to Market Your Way to a Million Dollar Professional Services Practice" (or something like that) and it was absolutely OUTSTANDING. He'd licensed it out by the time I stumbled across it and I bought it from the Internet Marketing Center (Cory Rudl's/Derek Gehl's company) for a measly $149. (By the time I was finished reading the sales letter, I was expecting a huge price and was shocked it was only $149. You can bet I snapped it up immediately. And it was worth every penny and then some.)

      If you're interested in it, you can Google it and find it for cheap elsewhere, I think.

      I have another of his products as well, an IM product. That was also good. Come to think of it, I haven't listened to it in a long time. It's buried in the closet under a stack of other marketing kits I have....

      Bob Serling knows what's he's doing and is very good at it. He's not pushing anything I would be interested in or very good at right now -- for the very reasons Paul Meyers mentioned. So I stay away. But if you think you'd like that kind of thing, then go for it. If Bob Serling's behind, it's bound to be good stuff.

      Michelle
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      "You can't market here. This is a marketing discussion forum!"
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      • Profile picture of the author sannyman
        I was interested to know more about licensing, but the price was too high and on the other hand, I do not think that it may work in my area... So that is why I went to Amazon and bought "Licensing you million dollar idea" instead. It is a good book for the money I've paid and does not limit itself to info products and services.
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        • Profile picture of the author Nightengale
          I wouldn't do that Matthew. Licensing and face-to-face time and dealmaking don't necessarily have to go together. But licensing is a pretty simple concept and you can learn the ins and outs for a lot cheaper than Bob is selling it for.

          At the moment, I just have no interest in what he's pushing. But if I did, I wouldn't hesitate to buy it from Bob Serling since I know he's legit and really knows his stuff.

          Sannyman,

          Good job on hunting down the info on your own. Like I said: it's a simple concept and you DON'T have to shell out big bucks to learn how to do it.

          Good luck!

          Michelle
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  • Profile picture of the author matthewd
    Everything I have heard goes right with what Paul said.

    I have never purchased his Million Dollar Licensing, as I ended up not needing it to get into licensing. BUT I have heard that it is not the type of thing that will suit most IM people at all.

    I have spoken to Bob before as well as watched/read most of the content he sends out and he definitely knows his stuff and I believe his systems work very well for the *right* type of person.

    Michelle - Don't rule out licensing all together! It's a great strategy that can be very lucrative!
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  • Profile picture of the author matthewd
    All good points Michelle. I have never had to be face-to-face in any of my licensing deals. Most are strictly email and I occasionally pickup the phone as well depending on how much effort I want to put in and how big the deal is.

    Sunnyman - Most books I have found at the bookstore about licensing have been so freaking dry... what is your take on Licensing Your Million Dollar Idea? I have not read that one yet but if it is worth it, I will have to get my hands on it.
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    • Profile picture of the author Jason Moffatt
      I had a little deal I was doing that was going to be a quick $1000. It was basically just to rinse my hands free of the project.

      Well, I had lunch with Bob one day and reconsidered my positioning. Long story short, I ended up with $20,000, not $1000.

      Thanks Bob!
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      • Profile picture of the author Killer Joe
        Originally Posted by Jason Moffatt View Post

        I had a little deal I was doing that was going to be a quick $1000. It was basically just to rinse my hands free of the project.

        Well, I had lunch with Bob one day and reconsidered my positioning. Long story short, I ended up with $20,000, not $1000.

        Thanks Bob!

        I also have made $20,000 using one of Bob's methods. It was ten years ago, and I hadn't heard of Bob back then, but the idea was viable and that is what he teaches. Those ideas are real world tactics that have validity.

        In my case it was around $8,000 upfront with two royalty payments of $6,000 each spaced six months apart. The cool thing about royalty payments is they are taxed at Capital Gains rate here in the States, and not as income.

        Now, in my example I knew a guy who wanted a product made. So I found another guy to make the product. I put myself in the middle with the guy making the product paying me the royalties, and the guy needing the product made giving me the upfront money. Sound familiar?

        I have no doubt that the ideas Bob talks about work on one or more levels. I more or less fell into my deal, but Bob seems to have a system of finding them, or at least recognizing them. I've only seen his promos, but my BS detector never went off based on my personal experience.

        Your milage may vary, but I can tell you firsthand that if a situation presents itself, and you recognize the potential, what Bob talks about can really be done.

        When I put that deal together the one thing that sort of caught me off guard is that niether one of the principles in that deal ever asked me who the other party was until I had agreements from both sides on what the terms would be. Then I introduced them, and got paid handsomely.

        For what it's worth, I have no skin in this debate, I'm just saying that I can see the merit of what Bob teaches from what I have seen of his promos, and my experience actually putting a deal together, the kind of deals he talks about, albeit with physical products in my case.

        KJ
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