"3 Steps to Download Your eBook" Do You Think This is a Good Idea?

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One of the best way to improve your IM business is to see what others are doing. I sign up to a couple of squeeze pages and two of them have the following similarities.

When you get to the confirmation page, you are suppose to 'walk through' Step 1 - Step 3 before you can download the offer you opt in for.

Step 1 (OTO #1) ---> Step 2 (OTO #2) ---> Step 3 (OTO #3 & download link)

Do you think this kind of OTO structure works? What are your thoughts on this?
#main internet marketing discussion forum #good #idea
  • No one have any idea?
  • You can show me as many OTOs as you want as long as my download is in my inbox roughly the same time I hit OTO #1.

    If the downloaded product is bad, I'll opt out quickly, so I'll ignore the OTOs.

    If the OTOs are bad and/or uninteresting, I'll simply close the tab/window. But if you force me to go through 1-3 bad and uninteresting OTOs just to get my download, then I'll be very unimpressed.

    Basically, I have to see the free product first. If your free stuff isn't any good, why would your paid stuff be any better?
  • The main purpose of an opt in is to capture leads. I think that is not a really good process beacause all we really want to do is get our free product, but from the marketers point of view they have to make sure they are capturing their leads
  • I have no test numbers to prove it, but I would think that process would annoy more people than it would lure in.
  • I dislike this practice and I could be very wrong but I doubt it converts very well unless the OTO's are totally irresistible. If I opt in for a freebie I absolutely hate wading through OTO after OTO just to get the freebie. I suspect alot of people (myself included) sometimes opt in to offers that are only vaguely attractive to us simply because they're free - in such cases seeing an OTO after I opt in and before I get to my freebie is enough to make me abandon the whole thing. If I really want the freebie then I'll suffer the OTO's as the cost of getting it - which makes it no longer "free" in my mind - the vendor took my time and my attention so the "freebie" had better be worth it.
  • I think you can show as many otos, but the oto works very well when people have purchase something, you will get less response if you only show a oto to a subscriber, well I am talking about my results!
  • As a buyer and a subscriber I loathe OTOs purely and simply because if I have been persuaded by a sales, or squeeze page, to give you my email address or credit card, then I want what I asked for - how about you send the offers to my inbox after I have had a chance to appreciate how amazing your product really is - just my 2 cents
    Ellen
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