My mother is interested in the IM I'm doing but I don't want to show her my website/niche

I'm in the 'pickup' artist niche. At the moment I've just told her that I'm promoting general 'self help' products as she knows I've studied that in the past (I in fact plan to do this soon too). At first I was able to play off her inquiries as to what progress I've made by saying stuff like it is only lots of articles not worth seeing or that I haven't got anywhere yet.

The more work I do is the harder it is to hide it cos I want to tell her what I'm doing but don't want to tell her I have a website cos then she will want to see it.

What are some ways around this? I don't particularly want to open the can of worms about me having a 'double life' as a 'pickup artist' especially if she is talking to family as it would spring many awkward questions for me- even if I were to try and say I am just promoting the products indirectly (which is something I thought of initially as a possible alibi) rather than being an active member. I think the website itself would betray that I am 'knee deep' in it if anyone were to read the articles . It's not that it is misogynistic or anything it's just alot of the terminology and general philosophy behind it would seem weird/strange to anyone not in it themselves.

Eventually I plan to have more 'politically correct' niches but until then I want some kind of 'cover'. Maybe I'll just begin making another niche as I have other niche ideas and do a frontpage and point her to that if she asks though it isn't ideal. before I get content up for it, guess it's another motivator for a new niche.

Any other ways to tell her what I'm up to while also circumventing so she doesn't want to dig around and see my stuff?

I think she gets now that you have to have a website so sooner or later she will want to see it. What to do?

I don't want to outright lie and show her some website that isn't mine as that would not feel right either. The best thing for my conscience will be having a 'politically correct' niche that I can show her or anyone else so I might just get on that in the near future since it will be easiest long term I think but what about in the short term?