Newbie Article Marketing Question

by Molad
36 replies
I'm new to IM and to the Warior forum and I'm really trying hard to maintain focus and do things one step at a time.

I have chosen a niche and keyword phrase and signed up with hostgator.

My next step is to write at least 3 articles ready to be published to my site after I get round to installing WP (hopefully shoudl'nt take too long).

Anyway, I'd appreciate if someone could explain what "Quality Content" means. Is it correct grammar, spelling, sentence structure?

It would be helpful, if anyone could link to a sample of bad content vs. quality content.

My experience is limited to writing formal business reports and I don't think "corporate speak" will work with product reviews.

Modupe
#article #marketing #newbie #question
  • Profile picture of the author JonWebContent
    Originally Posted by Molad View Post

    Anyway, I'd appreciate if someone could explain what "Quality Content" means. Is it correct grammar, spelling, sentence structure?
    All of the above plus interesting content. What you write should have exactly what you said AND content that won't force people to click off the article right away because it didn't intrigue them.
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  • Profile picture of the author carp104
    Correct grammar, spelling, and sentence structure is part of it.

    Quality content in article marketing typically means that your content provides value to the reader, in other words it contains good useful information. It cannot be copied material from another article or site.
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    • Profile picture of the author Molad
      Originally Posted by carp104 View Post

      Correct grammar, spelling, and sentence structure is part of it.

      Quality content in article marketing typically means that your content provides value to the reader, in other words it contains good useful information. It cannot be copied material from another article or site.
      I don't want to copy material from another website, but how many different ways can an appliance be reviewed?

      I'm essentially providing the same information that is available elsewhere since information about the product's performance, relevance and affordability is constant.

      So what am I missing, what would make my content different or unique? Could it be style or humor and would this be appropriate in a product review?
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      • Profile picture of the author David Uebergang
        Hi Molad,

        Unless I missed something myself, a personal take on the product is what people are looking for. You can always provide the products benefits, affordability and performance but so can anybody else. What makes it unique is your own personal twist review on the product - "This computer chair is fantastic and comfortable, but what makes it cool is that it beats most other chairs in a chair race around the office!"

        Okay so that's a silly example, but I hope you catch the point. I suppose it helps if you've tried the product yourself, then it will be much easier to put the 'personal' aspect into your writing

        Hope that helped,

        David
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  • Profile picture of the author Brian Douglas
    Hi,
    Make sure that the main body of your article is interesting, informative and full of relevant facts - you want to keep the reader‟s interest, not have him moving on after the first couple of paragraphs.
    If you do your research well, you should be able to write with confidence and authority in your subject, which will be reflected in your article and be apparent to your readers.
    Check out a few websites at random you will soon learn to pick out the good content from the bad.
    Good luck.
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    • Profile picture of the author Mirzon
      I agree completely with Brian's statement.Nail on the head !!
      Don't try and sell to your readers, give them info that is going to be of use to them, that is going to help them get to their next step. Your article has to be informative, not a sales page trying to get people to buy from you.
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      • Profile picture of the author ammaar210
        first of all I like to appreciate your effort and if you can provide good and useful information to the readers that is quality content.
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  • Profile picture of the author Diane S
    In Word you can check the grade level of the content. Your goal is between 8th and 12th grade, but 8th is better. Use short words and shorter sentences than you are used to.
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    • Profile picture of the author Molad
      Originally Posted by Diane S View Post

      In Word you can check the grade level of the content. Your goal is between 8th and 12th grade, but 8th is better. Use short words and shorter sentences than you are used to.
      Great tip.
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    • Profile picture of the author myob
      Originally Posted by Diane S View Post

      In Word you can check the grade level of the content. Your goal is between 8th and 12th grade, but 8th is better. Use short words and shorter sentences than you are used to.
      It is actually better to write at the level of your target market. In fact if you can even use their language, terminology or jargon without patronizing, it will make you stand out from all the prattle.
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      • Profile picture of the author paulie888
        Originally Posted by myob View Post

        It is actually better to write at the level of your target market. In fact if you can even use their language, terminology or jargon without patronizing, it will make you stand out from all the prattle.
        This is true as well. If you can fit in with your target market by using similar language, terms and vocabulary, your chances of garnering conversions will obviously be much higher, and you'll also stick out like a sore thumb (in a good way) from the rest.
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        • Profile picture of the author arttse
          quality content=quality answer

          ie solve the reader's problem.
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  • Profile picture of the author wkathome
    You should also write your content like you're talking to one person. This makes it more personal and use a story form to go with it. I read where "Facts Tell, but stories Sell".

    Good luck with it.
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    • Profile picture of the author Molad
      Originally Posted by wkathome View Post

      You should also write your content like you're talking to one person. This makes it more personal and use a story form to go with it. I read where "Facts Tell, but stories Sell".

      Good luck with it.
      I'm used to writing facts and not stories. I need to learn a different style of providing information....

      Thanks for the tip.
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  • If sending it to EZA, it shouldn't get through if the grammar and structure is bad anyway... sometimes it does but what can ya do!

    Basically when writing try your best to think about who's going to read it and how you can help them. Usually if you write with the intention to help others as best as you can, it comes across well to most.
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by Molad View Post

    I'm new to IM and to the Warior forum and I'm really trying hard to maintain focus and do things one step at a time.

    I have chosen a niche and keyword phrase and signed up with hostgator.

    My next step is to write at least 3 articles ready to be published to my site after I get round to installing WP (hopefully shoudl'nt take too long).

    Anyway, I'd appreciate if someone could explain what "Quality Content" means. Is it correct grammar, spelling, sentence structure?

    It would be helpful, if anyone could link to a sample of bad content vs. quality content.

    My experience is limited to writing formal business reports and I don't think "corporate speak" will work with product reviews.

    Modupe
    Modupe,

    Corporate speak is not quality content, unless corporate executives are your audience. Even then this is not what you want. When you are putting together a product review the best way to put out quality content with product reviews is to avoid being a salesperson and simply give a full and useful review of the product.

    This means that you want to review the product like someone that has used it successfully and not someone that is trying to sell it to someone else. When I read product reviews I am looking for the benefits, features, and what the product is going to do for me. If you over sell it I will leave the page in a hurry because I see right through this. If you are very non bias and tell me the good and the bad, then I can make a decision as to whether or not the product is right for me.

    Grammar, spelling, and other English things can be fixed with spell check and grammar check for the most part. Plus your audience is probably not full of English teachers so as long as your grammar and spelling are decent you will be fine.

    Benjamin Ehinger
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    • Profile picture of the author DaleM
      I have read many reviews on the internet that simply give one feature after another of the product under review and they never seem to give the benefit of the feature.

      In my mind a quality review will give the feature and the benefit from the feature.

      An example:
      This drill has a 3/8 inch chuck, this will allow you to use larger drill bits as compared to a drill with a 1/4 inch chuck.
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  • Profile picture of the author tpw
    Simple enough...

    Quality Content = Content that your reader will be happy to have read.
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    • Profile picture of the author Benjamin Ehinger
      Originally Posted by tpw View Post

      Simple enough...

      Quality Content = Content that your reader will be happy to have read.
      This is incredibly true. Usually it is content that the reader can usually use. I think that it is best to give people something they can use now and promote a product that enhances the information you are giving them in some way, shape, or form.

      Benjamin Ehinger
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    • Profile picture of the author ELK
      Well, I did say this on another thread. However, it bears repeating.

      Be sure you are writing something you'd like to read yourself. I've seen plenty of articles that dance around a vague "it's very important" or "you should be interested in this" approach. However, practically NOTHING is really said in the whole thing. Or, you could probably sum it up in about one sentence.

      That's not worth reading.

      Or to paraphrase a popular commercial from the 80's, "Where's The Beef?"

      Give the people some beef, for Pete's sake! I'm not saying a 300 word article can't contain some good stuff, but why not stretch it to something longer with more actual information? If you (or someone else) could tell that you aren't just filling it up with dandelion fluff for 900 words, they'll probably take you more seriously.

      I just submitted my very first article to EZA a few minutes ago, but I've written for the internet for a few years already. People want you to tell them something they can use and remember.

      Interpret this however you want, but...

      DON'T

      WRITE

      CRAP!

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  • Profile picture of the author travelingtrader
    I once had a composition instructor in college tell me "it should be interesting and informative and written as though you are writing a letter to friend." Emails didn't exist when I went to college. Hope this helps.

    Ken S.
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    • Profile picture of the author Amelle
      Quality content does include good grammar, spelling, punctuation, and correct use of English. However, you do need to engage your reader, you need to keep their interest and make them curious enough to click on your link to find out more.
      It may be a good idea to go to Ezine Articles just to browse a few articles in your niche to get an idea of how and what others are writing and then do some research on the topic and see if you can include more unique information or a unique angle. Write in a conversational manner and don't forget to scatter in your keyword a few times.
      I hope this helps.
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  • Profile picture of the author shafiqkamal
    I'm new to article marketing too but i've already submitted 3 articles to ezine and all 3 are accepted. And out of the 3, only 1 are related to my niche but all 3 anchor texts are directed to my website. I am not sure if this will affect my rankings. Only time will tell.

    For article marketing, aside from writing with good grammar, punctuation and so forth, make sure your content is unique and not a duplicate. You can double check this by getting it through copyscape. Write a catcy title that captures your readers eyes and your first paragraphy should have an influence on the readers to read your whole content. And lastly if you want backlinks for your site for your keywords, make sure you make an anchor text out of your targetted keyword that you want to rank for in the author bio box.

    In terms of SEO, you might want to have your keyword density in your article to be around 2-3% to be safe. But if you are writing articles for your blog, things that take into account are like having your keywords in the h1, h2 and h3 title tags, bold keywords in the upper section of your article, inserting your keyword in your images in the alt tag, etc.

    Not to sure if my views oppose to anyone but any comments are welcome. Hope this helps.
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    • Profile picture of the author Devid Farah
      Hi Molad,

      Correct grammar, spelling and good sentence structures are goods but i would like you to bear in mind that you have to optimize your content very well while writing but don't forget that you are writing for humans first before the search engines.

      Saying this is very important so that those that visit your blog will have GOOD REASONS to come back over and over.

      I will also suggest that you do not go for all the keywords at once.

      Just choose the keywords carefully and try to target those that are less popular at first because i can assure you that they will be getting less competition from the search engines.

      This has proved to be one of the fastest ways of getting to the top ranks of search engines whenever any of these less popular keyword are used by searchers/web surfers.
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  • Profile picture of the author Fun to Write
    In a nutshell, quality content draws a reader's interest with a great title and content that provides them with some interesting information they want to know.

    Of course, it needs to have good spelling and grammar, those are givens.

    However, it's how the words flow on the page and capture the reader's attention that leads to them clicking on links to find out more information about a product.
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  • Profile picture of the author Molad
    Wao..
    Thanks everyone for the useful tips.

    I have have a rough draft ready and will edit using your advice.
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  • Profile picture of the author BridgetSielicki
    I think that writing quality content means you are writing with the reader in mind - not the $$. For instance, compose your product reviews as if you are telling a friend all the great features about the product. Tell why you like and dislike the product, and keep in mind what info people are really interested in when they look online for reviews. This will set you apart from the countless product reviews which just rehash all the info from Amazon or where ever. You will find that trying to be helpful to the reader will convert much better than trying to push a sale.
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  • Profile picture of the author Heavenstorm
    remember to use your keywords a few times in the article. Not too many to make it look like a spam post.
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  • Profile picture of the author Rickmci
    Originally Posted by Molad View Post

    Anyway, I'd appreciate if someone could explain what "Quality Content" means. Is it correct grammar, spelling, sentence structure?

    Modupe
    Content that will captivate the reader and make then want to learn more abou the product you are offering in short. All of what you said is part of that. A well written article and product more clicks than 1000 poorly written ones.
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  • Profile picture of the author Tamar Peters
    Make it readable and interesting for your readers.
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  • Profile picture of the author bravo75
    Just use some common sense. Would you read a crap article and click through to someone's website if the article is amateurish and badly written? Probably not. Put yourself in your readers shoes. What are they looking for? Understand your target audience and try to give them what they want. It's not rocket science.
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  • Profile picture of the author Mirzon
    What will work for you is to research the topic you discussing, read around 5 similar articles and evaluate how the writer has conveyed the message. What did you like, what didn't you like? Then take out the parts you did and mix them up together in an article of your own. Throw in some of your personality. Quality content is where you can educate your reader at the same time as entertain them to carry on reading your stuff with tuning off.
    It will take some time, but practise makes perfect.
    So don't be put off, as I only started this very recently and am probably in the same boat as you my friend.
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  • Profile picture of the author DontWorryBeHappy
    Another really good tip with quality content is to make sure your text is broken up heavily. If you are reviewing appliances bullet point the key features and as already suggested demonstrate there applicability. Try to break up the text heavily and leave the content in clear, short, sharp sentences.
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  • Profile picture of the author wcrane
    great information here
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  • Profile picture of the author JeniferStarr
    I'm new to this forum, but I've been doing this type of writing for many years. It's kind of hard to change your writing style from a more professional or academic writing, but you'll get used to it. You'll want to write in a conversational tone - like you're talking to a friend. It helps to use contractions and to break up your writing into short paragraphs. It's hard to switch gears at first, but it does get easier.
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  • Profile picture of the author paulie888
    Originally Posted by Molad View Post

    Anyway, I'd appreciate if someone could explain what "Quality Content" means. Is it correct grammar, spelling, sentence structure?
    It includes all of the above, and the article also needs to be engaging and provide value to the reader. In addition to that, it needs to have a strong call to action so that the reader is more likely to click-through on the link that you provide (which is the ultimate goal of your article).
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