How much should one charge for info-products.

Personally, I think the one that I bolded is the only one that matters.

I would say the last two questions. The perceived value is a good place to start and by checking similar prices you can get a good idea. However you should make yours better so your price would be higher, right?

As for the perceived value, you want to play with prices and test. I would do a wso for the product and see what people think of a decent public price, then I would test it more from there, to the public.

Mary Green

Testing it is the best idea.

But also - this is a Supply Demand principle.

If demand is huge then you should raise your price.

charge 10 dollars for every 100 dollars 0f value you offer

nicholas has the right idea.

It's all about value. Nobody really cares about who you are or how much time you spent building your product.

What can you do for them and how much will it benefit them is what determines how much money the item is really worth.

I agree with Lance that the true value of information product is the value which the customer perceives when deciding to make a purchase, as well as the true value which they enjoy after paying the nice purchase price.

Beyond this we need to think about our customers and their world's money. If I charge $47 for an eBook about affiliate marketing, I might make some nice sales, but that will be too much for many novice affiliate marketers and they will pass because it is out of their price range. Therefore, If I sell 2 copies at $47, bringing me $94, it is not as good as if I sell just 4 more copies for a total of 6 copies at $17, bringing me $102.

When I sell 6 at a lower price, not only do I make more money but I communicate the information to more customers thus better furthering my reputation as an author of information products.

it probably should be free until you get some testimonials
then 1/2 the market price when you're entering the market
then double the market price as you become the market leader.

Cheers,

Rob

My answer would be for the 3rd question;
It depends on what type of niche are you targeting and I assume that your info products are digital products. Different product has different importance for buyers. And different buyers have different buying attitude.Check out amazon and clickbank to checkout how much others are charging for the same products.

I think everyone has a good point...pretty much. But think of it this way,

I would say go with a low to moderate price.
Of course it would result in more sales, but even better it will help you to brand yourself and get better acquainted with your target audience. Once you gain their trust and add then to your list, you're good to go!!

Good Luck and God Bless

I just wanted to emphasize that the ebook is only worth what people will pay for it. You may think that it's worth more but ultimately, your buyers determine what it's worth.

Also, another point....the great thing about making your own info products is that you can determine the price and the price does NOT equal what it costs you to produce. In other words, once you write the book and spend the time it takes, it costs nothing to distribute it. I use a line in one of my ebooks that explains how it only cost me my time to produce this book that you're reading and I sell it for $19.95 over and over.

Some purchasers have mentioned that this was a great way for them to see the power behind writing and selling digital products.

Anyway, trying and tweaking and testing is always a good formula to determine your answers but generally, I would give it away and get some feedback and testimonials from people. People will tell you what they think. Good luck...

Sincerely,

Craig Raphael

To distribute, yes - To market, no. Unless you'll be marketing your product
via "bum marketing" strategies. If not, then sinking money into PPC, banner
ads, Facebook, etc... will cost quite a bit.

In my opinion it comes down to a few main variables.

Rate these questions on a scale of 1 to 7:

1. How rare is the information you are selling?

2. What is your "Unique Selling Proposition"?

3. How desperate is the prospect for a solution to his/her problem?

4. How good is your sales copy?

If your product REALLY solves a problem somebody has, then you have every
right to charge as much as that prospect is willing to pay. I don't think time
and effort have anything to do with how much you should price a product.

For example, you could have simply interviewed an expert on XYZ topic and
made the interview into a product. Overall, not a whole lot of time involved in
the creation of this product but if it genuinely solves a problem nobody else is
offering a solution to, or if it solves it in a unique, better way, then I believe
it is completely ethical to price it at whatever price point the market is *willing*
to pay.

Of course, you'll have to test to find the answer to that last question. What is
the market willing to pay?

Regards,
Matt

Well... if its a good, unique product, the first question I would ask myself is "How much money do I want to make from it?"

Folks, I just wanted to thank you for the terrific answers you have posted.

I have learned a lot from all your points of view.

Cheers!