I've got quite the challenge ahead of me and was wondering if anyone has some advice on these matters.
We're going to make a few minisites under the same brandname as our main website, such as a store, a comparison-site and a few more. My questions:
1. What is the best way: minisite.mainsite.com, mainsite.com/minisite or just minisite.com with the same header as main site (so it feels as if you stay on 1 site)
2. The main site has a really good PageRank. How can the minisites best benefit from this?
3. Should every site use it's own framework (Magento, WordPress, Drupal) or should we combine it into one system or even one installation for better content-sharing?
Love to hear your opinions!