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Which do you think has better results? Squeeze page or on the spot purchase?

by InternetSuccess001
9 replies
I'm curious -- based on your own tests, did you find that you had ultimately more sales from having a squeeze page with associated freebie download, & followup autoresponders to make a purchase later, OR, more sales from simply having a really well written sales page and basically making the user make an on-the-spot decision to purchase now?

I'm debating which method I should use for a product I have, and want to know which would probably have the best long term results. (& how much time I should invest in either method).

Thanks!

John
#page #purchase #results #spot #squeeze
  • Profile picture of the author myob
    I have found that a sales page for a nominally charged related product will target real buyers, although far fewer signups. The result has been that most of of my subscribers are active buyers. Always test, though.
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    • Profile picture of the author InternetSuccess001
      Hi Paul,

      By 'nominally' charged, to you mean a product in the $30-$100 range?

      And I don't quite understand what you are saying -- are you saying you present your buyers with a sales page, or a squeeze page first then sales page, or something else?

      Thanks!

      Originally Posted by myob View Post

      I have found that a sales page for a nominally charged related product will target real buyers, although far fewer signups. The result has been that most of of my subscribers are active buyers. Always test, though.
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  • Profile picture of the author Emilis Strimaitis
    If you are looking for long term results, go for the squeeze page. You will generate much more subscribers, and the money is in the list

    With sales page you might win on short term period.

    That's my two cents.
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  • Profile picture of the author Alexa Smith
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    • Profile picture of the author InternetSuccess001
      Hi Alexa,

      Thanks for your detailed reply. Ok, so if I understand you correctly, you essentially have a sales page as your whole site, but then a popup on the side as say 'If you want more info, click here'? (And is it 'related' to the product, i.e., a teaser, or is it more of a separate report style saying 'if you like this, then you should like what I really have?)

      Also -- I suppose I should ask -- are you promoting your own products, or 3rd party (i.e., clickbank) products?

      Thanks,

      John




      Originally Posted by Alexa Smith View Post

      Neither.

      I do better with a full site, with an incentivised opt-in showing on every page, and email marketing. I do make some on-the-spot sales, but far more to the people who opt-in. (It's true that some buy immediately and opt in "separately" as well).

      I've tested squeeze pages for an extended period with only 4 of my 8 niches, and my findings in all 4 were that I built bigger lists with the squeeze-page, but made more income over an extended period without it.

      So my own findings, for my own business, were exactly the opposite of those Emilis describes in the post above: in the long-term, I'm actually better off without squeeze pages, and I no longer use them. I'm sure there are specific reasons for this, connected with the traffic I'm attracting, and I think I understand at least some of those reasons. It pays me to show people my whole site while I'm asking them to opt in, rather than before.

      It's easy to assume that a bigger list is necessarily going to equate to more long-term income, but this is a mistake, John. For some types of traffic it will; for others it won't at all. One has to understand the type of traffic one's attracting, and to test for oneself.
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      • Profile picture of the author Alexa Smith
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        Originally Posted by InternetSuccess001 View Post

        Hi Alexa,

        Thanks for your detailed reply. Ok, so if I understand you correctly, you essentially have a sales page as your whole site, but then a popup on the side as say 'If you want more info, click here'? (And is it 'related' to the product, i.e., a teaser, or is it more of a separate report style saying 'if you like this, then you should like what I really have?)

        Also -- I suppose I should ask -- are you promoting your own products, or 3rd party (i.e., clickbank) products?
        Hi John,

        I'm an affiliate, so they're all 3rd-party products (mostly but not all Clickbank).

        I have an "affiliate site" (not a sales page), and I don't use pop-ups, but I have an incentivised opt-in in the top-right corner of every page. On the landing page I have (typically) an explanation of the opt-in ("selling the incentive") a product review, a navigation system, and so on. They look like static sites but are actually made with a blogging CMS (not Wordpress).

        Some of my sites are "one-product sites" and some promote two or more products, but there's always one product which will be on the landing page (usually in a "review"), and the landing page contents are more or less static.

        In the four unrelated niches in which I tested thoroughly, I did much better - in long-term income - by showing these sites to the traffic than I did with a squeeze page, even though I built bigger lists with squeeze pages.

        I'm "going on about it" only to correct the otherwise easy assumption that building a bigger list is necessarily the right thing to do. It doesn't have to be. It depends on the traffic.
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  • Profile picture of the author AndrewStark
    Have you thought about a salespage with a pop-up for listbuilding purposes?

    Also you could create a free chapter of your product that you can turn into a rebrandable report for your affiliates to use, and set it up on a sub-domain with a OTO in place for a upgrade to the full course.

    Anyway until you take action you'll never know what works.
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    • Profile picture of the author InternetSuccess001
      Originally Posted by AndrewStark View Post

      Have you thought about a salespage with a pop-up for listbuilding purposes?

      Also you could create a free chapter of your product that you can turn into a rebrandable report for your affiliates to use, and set it up on a sub-domain with a OTO in place for a upgrade to the full course.

      Anyway until you take action you'll never know what works.
      Hi Andrew,

      Thanks. At the moment my opt-in converts very well (more specifically, those that actually see the opt-in almost always sign up, i.e., 97%). (However, if you mean general traffic that then actually opts-in, I think it's about 12-15% (educated guessing since I don't have the metrics correctly set up for that)).

      John
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  • Profile picture of the author JohnMcCabe
    Originally Posted by InternetSuccess001 View Post

    I'm curious -- based on your own tests, did you find that you had ultimately more sales from having a squeeze page with associated freebie download, & followup autoresponders to make a purchase later, OR, more sales from simply having a really well written sales page and basically making the user make an on-the-spot decision to purchase now?

    I'm debating which method I should use for a product I have, and want to know which would probably have the best long term results. (& how much time I should invest in either method).

    Thanks!

    John
    Maybe I'm being dense here (it's been a long day), but why does it have to be an either/or choice? For that matter, why does it have to be just one of each?

    I tend to use both, depending on where the prospect is in the buying process.

    If I'm targeting people who are flat-out ready to buy, I'll send them to a sales page or a last-step pre-sell page (like a review or product comparison).

    If people aren't quite that far into the process, I like to get them on a mailing list for follow-up, so I can try to guide them to the point of buying, and help them make the decision in a way that we both benefit...
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