His reply was he would figure that out later. He wants to create a quality content site and provide good value to his readers. Here are a few problems.
1. He is not passionate about the niche but genuinely wants to provide value to the readers.
2. He is not experienced in SEO (neither am I) and wants to know if he should focus on creating content around long tail keywords or if he should focus on high search volume keywords that are not too competitive to rank.
His budget is $5,000.
I want to help him but since I am not an expert in SEO, I wanted to reach out to you guys.
Mods: I apologize if this should have been posted in the SEO section.