What books are a must read for internet marketers?

CyberSorcerer

14 years ago

Well I guess this is a matter of preference but for myself I would have to recommend:

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Don't Make Me Think: A Common Sense Approach to Web Usability
Call to Action: Secret Formula to Improve Online Results
Always Be Testing: The Complete Guide to Google Website Optimizer
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars

I have a much bigger collection but that should be enough to get you started.

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zoeguy

14 years ago

Have not read it yet but Millionaire Fastlane by MJ DeMarco looks like an interesting book.

It has gotten some incredible reviews on Amazon:

"Raises the bar on all entrepreneurial books out there"
"The Last Book You Will Ever Buy on Wealth Creation and Business"
"This book is a Gamechanger!!"
"Life Changing..."

Anyone read it yet?

His youtube channel (FastlaneMJ) has some interesting vids as well...

Another thread on it & link to MJ DeMarco interview here:
http://www.warriorforum.com/internet...ml#post3355134

Edit: Can D/L 1st 3 chapters of book @ his site for optin...

Thanks
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Doug Wakefield 14 years ago

Thanks for the reminder on Millionaire Fastlane. I meant to pick that up a while ago and never got around to it.

I am planning on heading to Borders tomorrow and picking up a copy of Accidental Genius.
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- Michael Shook 14 years ago
  
  Influence:The Psychology of Persuasion by Robert Cialdini
  
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  Greg Adams 14 years ago
  
  I agree with Michael Z... Influence by Cialdini is a great book
  
  Greg
  
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  edlewis 14 years ago
  
  Another vote for Influence....
  
  I'm a fan of the older stuff...even though there wasn't an internet when it was written.
  
  "The First Hundred Million" - E Haldeman-Julius
  "The Hidden Persuaders" - Vance Packard
  "Propoganda" - Edward Bernays
  
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  Mark Jordan 14 years ago
  
  "How to Make Money While you Sleep!: A 7-Step Plan for Starting Your Own Profitable Online Business" by Brett McFall
  
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ForeignProfessor

14 years ago

Originally Posted by zoeguy

Have not read it yet but Millionaire Fastlane by MJ DeMarco looks like an interesting book.

It has gotten some incredible reviews on Amazon:

Anyone read it yet?

His youtube channel (FastlaneMJ) has some interesting vids as well...

Another thread on it & link to MJ DeMarco interview here:
http://www.warriorforum.com/internet...ml#post3355134

Edit: Can D/L 1st 3 chapters of book @ his site for optin...

I just read it actually.

It's pretty great.

The thing I like about it is that he doesn't write to the lowest common denominator. If you've read any kind of self-help or improve yourself book before, you've probably noticed they're all written so that idiots find them completely understandable. This is good for the author, because they can sell to lots of idiots.

This dude however actually uses 'big' words and phrases and slightly longer than average sentences which will probably stop 90% of the self-help market even reading the book. I like that. I hate it when I'm reading a book supposedly written for adults, but every sentence is seven words long and anyone with a 5th grade reading level won't have to reach for a dictionary.

Not that it's a difficult book to read, it's not. It's highly readable. I just mean that idiots might have a problem reading it.

Some parts are a bit dragged out.. but on the whole it's a great read.

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Bozigian

14 years ago

Originally Posted by zoeguy

Have not read it yet but Millionaire Fastlane by MJ DeMarco looks like an interesting book.

It has gotten some incredible reviews on Amazon:

Anyone read it yet?

His youtube channel (FastlaneMJ) has some interesting vids as well...

Another thread on it & link to MJ DeMarco interview here:
http://www.warriorforum.com/internet...ml#post3355134

Edit: Can D/L 1st 3 chapters of book @ his site for optin...

I am a user of the fastlane forum which MJ Demarco,(the author) is the creator of it is Millionaire Entrepreneur Forum

I encourage everyone to join, it is free.

Thanks

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Chris_Willow

14 years ago

Robert Colier Letterbook and
Influence- The Psychology of Persuasion

Internet marketing is still selling stuff. Just on the internet. Hence my recommendations. And also anything direct-response related by the old gurus.

Chris

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D111

14 years ago

Originally Posted by Chris_Willow

Robert Colier Letterbook and
Influence- The Psychology of Persuasion

Internet marketing is still selling stuff. Just on the internet. Hence my recommendations. And also anything direct-response related by the old gurus.

Chris

Chris is right about that.

Some of my recommendations:

Tested Advertising Methods- John Capels
Advertising Secrets of the Written Word- Joseph Sugerman

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ago

14 years ago

Here's a great list, right

http://www.warriorforum.com/copywrit...ooks-ever.html

Hope it helps

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amylimcd

14 years ago

I read about 2 books a week and I rotate them between motivation type books (ones that get you dreaming BIG) and more tactical type books and reports (dealing with the different aspects of running an internet business.

From the motivation and belief side, I do recommend The Millionaire Fastlane (DeMarco- he takes awhile to get to the good stuff, but it gets there) and also the book REWORK (Jason Fried).

These books will help if anyone needs some help truly believing that they too can have a hugely successful business without having to sacrifice lifestyle/time freedom.

Once the belief is truly within you, the implementation part becomes a lot easier.

Amy

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onyenkachikingsley 14 years ago

One Best Book I have ever Read is Think and Grow Rich also a book by Dr Rob Yeung on the Topic: The New Rules of Entrepreneurship. Thanks! Kingsley
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CR

14 years ago

If it helps, there's a good few free eBooks about Internet Marketing available from NewbiesOnTheNet.com

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Simon Lim

14 years ago

Some great suggestions here...especially the top copywriting books. I'll definitely be picking up some of those.

I recently came across a list of the the 99 best business books...it's on a blog called The Personal MBA, not mine.

The 99 Best Business Books – The Personal MBA - The Personal MBA: Master the Art of Business

I'm planning on going through a bunch of those as well.

At least we're doing our bit for Borders...actually I buy my books online, so I guess I'm not helping at all...

Simon

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AndreTinker

14 years ago

As a motivational piece, I'd recommend "As A Man Thinketh" by James Allen. It's a short book but it's filled with some powerful words of wisdom and enlightenment. My copy is full of bookmarks and highlights of phrase that really struck a cord with me.

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unlimitedmarketing 14 years ago

The 4 Hour Workweek - by Timothy Ferris. BRILLIANT!
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Rich Struck

14 years ago

Originally Posted by AndreTinker

As a motivational piece, I'd recommend "As A Man Thinketh" by James Allen. It's a short book but it's filled with some powerful words of wisdom and enlightenment. My copy is full of bookmarks and highlights of phrase that really struck a cord with me.

This is a really good book. I have a worn out pocket sized edition; it was the best $3 I've ever spent.

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indiatext

14 years ago

i don't really think that there is any need to go for reading any book for internet marketing...all you need to learn can be learnt from this and similar forums...

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Havasupai

14 years ago

Originally Posted by indiatext

i don't really think that there is any need to go for reading any book for internet marketing...all you need to learn can be learnt from this and similar forums...

I think you will be limited in your progress if you truly believe this.

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Rich Struck

14 years ago

Originally Posted by indiatext

i don't really think that there is any need to go for reading any book for internet marketing...all you need to learn can be learnt from this and similar forums...

lol If people would read books they wouldn't have to un-learn the stuff they learn on forums.

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TZ

14 years ago

Eckhart Tolle's Findhorn Retreat;

Amazon.com: Eckhart Tolle's Findhorn Retreat:...
It all became clear to me after that.

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oziozi

14 years ago

To stop procrastination and develop really good focus characteristics I found "Eat that frog", by Brian Tracy, excellent.

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rcosman

14 years ago

Gotta go with a classic already.
The 4 Hour Workweek - by Timothy Ferris

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1 reply

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Esteem Ladder 14 years ago

The best related book I've read in the past few months:

Crush It!: Why NOW Is the Time to Cash In on Your Passion - Gary Vaynerchuk

Awesome stuff.
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McBob

14 years ago

Propaganda - Edward Bernays
Public Opinion - Walter lipmann
Economics In One Lesson - Henry Hazlitt
Freakonomics
The 22 immutable laws of marketing – Jack Trout
Influence: The Psychology of Persuasion - Robert B. Cialdini

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What books are a must read for internet marketers?

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