Promoting Amazon Products To Your Subscribers

by JamesPenn 8 replies
Hi Warriors

Quick question...

Have any of you ever marketed Amazon products directly to your list?

I've mentioned products within articles I've distributed to my subscribers, but never dedicated an entire email to promotion an Amazon product.

Have you? How did it work out for you?

It's something I might give a go soon. I'll update this thread with how it goes.

James
#main internet marketing discussion forum #amazon #products #promoting #subscribers
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  • Profile picture of the author LudVanDaal
    I've done it. I've made sales.
    I think it depends on the product you promote. But generally it is not a bad idea.
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  • Profile picture of the author amylimcd
    Yes, I have tried it but I found that it works better for certain lists where the product is directly beneficial to the interests of the list.

    For example, if my list is of women tennis players subscribing to a newsletter about how to improve their game and win more matches, then if I promote a specific tennis training tool on amazon or even discuss something like a spray that helps keep hands dry when playing, I get some decent conversions.

    On the other hand, I tried selling a software product (quicken) to a list of small business owners who opted in to get information about how to market their businesses online and that totally flopped.

    I have had great luck as long as the physical product is related to the reason behind why a subscriber opts in.

    Amy
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  • Profile picture of the author Nathan Denton
    Same as for Amy's post. The product needs to have a direct link into what your list is about. Another route may be to suggest a product within a general email that you are sending out (with an amazon link).

    Eg, if you are promoting a video or audio course, why not suggest they download the product to a cool MP3 player you found at Amazon?
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    Online marketing, offline marketing and various other things.
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  • Profile picture of the author JamesPenn
    Thanks for your replies guys.

    Another quick question...

    What % of the sales you generate come from the product you directly mailed to your list?

    From what I understand, the Amazon cookie lasts for 24 hours. So there's a strong chance that a few of the people who clicked your link may not purchase what you're promoting, but come back to Amazon within 24 hours and purchase something else.

    This is the kind of thing that excites me about Amazon.

    I make an order on Amazon about once a month and probably spend about $100 each time. Assuming that's the average (although it probably isn't), then if I sent 30 clicks to Amazon, the the chances are one of those people would make an order with my affiliate link cookied.

    If I were to send 300 clicks then that's 10 people and $1,000 in Amazon sales (not commissions).

    Of course this theory makes a lot of estimates and assumptions and I'm probably WAY off.

    I'll give it a go and let you know how I get on.

    James
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    • Profile picture of the author JohnMcCabe
      Originally Posted by amylimcd View Post

      Yes, I have tried it but I found that it works better for certain lists where the product is directly beneficial to the interests of the list.

      Amy
      Amy, this is the secret in a nutshell.

      When you promote products (Amazon or otherwise) that are in line with what your readers already want, you have more success than when you hit them with something 'sort of' related.

      It's one reason I've stayed out of some of the so-called "desperate buyer" markets - once you solve their desperate problem, anything else is fishing for a need.

      I much prefer "obsessed buyers", like dedicated tennis players or golfers...
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  • Profile picture of the author Matt Ward
    It should be noted that Amazon disallows sending referral links in email as of December (I believe). You can send subscribers to a webpage with your referral link on it, though.
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    "Keep moving forward."
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    • Profile picture of the author JamesPenn
      Originally Posted by mattward View Post

      It should be noted that Amazon disallows sending referral links in email as of December (I believe). You can send subscribers to a webpage with your referral link on it, though.
      Thanks Matt.

      I didn't know about this.

      Can you let me know where you read this? I'll head off and try and find it myself and will post it here if I find it first.

      Thanks,
      James
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  • Profile picture of the author Matt Ward
    In the operating agreement: https://affiliate-program.amazon.com...ssoc_operating

    6. You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with the Amazon Site or the Program, that are not expressly permitted under the Operating Agreement. For example, you will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Content, or any Special Link in connection with an offline promotion or in any other offline manner (e.g., in any printed material, mailing, email or attachment to email, or other document, or any oral solicitation). Upon our request, you will provide us with written certification that you have complied with this Section 6. We will specify the form of, and content required in, that certification in our request. Any failure by you to provide the certification in accordance with our request will constitute a material breach of this Operating Agreement.
    According to people on the Associates forum, if you refer someone directly through email, you simply don't get credit for the sale. It's a stupid change, and has been a big hassle for people that run mailing lists (book of the month, etc) apparently.
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