My newsletter is not targeted to a specific niche. It's just general IM information. I realize that the open rate for my newsletter is about 6% and click thru rate is somewhat pathetic with no conversion.
So I change my strategy a little bit. Besides the weekly newsletter which I will still publish, every list will get a solo mailing based on their niche. I did that over the last few days. The result? 15% open rate in one niche and 7% in another with a few conversions as well.
My point for this post is to encourage warriors who have a list to segment your list based on niche and only sent TARGETED message to those subscribers who specifically request for that sort of information.
This is a simple, easy to understand concept but highly effective!!!