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New Paintball Company

by vbcannon
13 replies
A friend and I are starting a paintball business. I am already setting up a website and will have a form for people to fill out for upcoming events and coupons.

We have decided that we would do some theme things such as civil war renactments or vietnam war re-enactments.

We have already made a brochure

We are going to have a list on the counter for the people to put their name and email address AND birthdates (to promote birthday parties) on the sheet and in return we will give them in house discounts, event notifications, and periodic discounts.

Rewards cards with 10 games and get the 11th free and we are going to automatically punch two holes in it immediately to make them feel like we gave them a little something.

Take pictures of the people that are out there and tack them on the wall. Have a friend photographer out there for birthday parties and then sell the pictures to the parents.

T-shirts made with splotches on the shirt and the logo and it will say "I survived RebelPaintball".

Beer Kouzi's. We will sell coke's and soft drinks and give the Kouzi's away.

Paint the Rebel -- We make a high markup on paintballs so we will have a little station where two or more people can shoot at the metal "rebel" until it is covered in paint.

Can you guys think of any other ideas?
#company #paintball
  • Profile picture of the author Eric Stanley
    Isn't paintball soooooo year 2000? Kidding... (I used to play competitively - Skyball, etc.)

    Anyway! Sounds like you guys already have a head start by using the punch card and series of promotions. What are you charging per case? I know a few distributors who might be able to REALLY hook you guys up. Post the website when its live!
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    • Profile picture of the author ThomM
      What about a competition team?
      My oldest step-daughter went out with a guy who owned a paintball business and I know they had a team and team/business website.
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  • Profile picture of the author BrainDance
    I think your ideas are a great kickoff, I'd say go with what you have, make sure it works , get it down pat, then move on to developing new features and ideas.
    As a Christian and a youth worker, I'd say have church days, or promote to local churches for competitions, (minus the beer). Give prizes or additional ammo to the one who 'kills' the youth pastor/leader. Churches will see paintball as a great way to reach out to communities.

    Regional youth groups often have large scale retreats and activities, ours run up to 3400 teenagers and leaders. I think paintball is great. Men's ministries also have large regional groups,retreats and days out.
    Perhaps at the end of your season or at a particular time have a championship type of team event, elimination rounds or year long competitions
    sounds fun!
    Linda
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    • Profile picture of the author Alex Sol
      Wow, that's a great start!
      You are already offering much more than "You Average Paintball"...

      I would also create a Facebook group, and Twitter accounts and add people in your area who listed paintball as one of their interests/hobbies!
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      • Profile picture of the author vbcannon
        Thank you guys so much for the other ideas. I really like the ideas and the facebook group idea. We are going to do that, I just left it out. I love the twitter idea. The church groups we have already decided to do and forgot to write that out! But the "kill the pastor" idea is great!

        Any more ideas?
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        • Profile picture of the author Kevin Riley
          Originally Posted by vbcannon View Post

          Thank you guys so much for the other ideas. I really like the ideas and the facebook group idea. We are going to do that, I just left it out. I love the twitter idea. The church groups we have already decided to do and forgot to write that out! But the "kill the pastor" idea is great!

          Any more ideas?
          How about schools or colleges, and kill the teacher or professor. I know that I would have saved up my allowance for that when I was in school.

          Do things like Boy Scout weekends, where you can invite a few packs and get a good competition going. Sports team challenges. Firefighters. Police. Companies. THe ilst is endless.

          Use Twitter and your mailing list to announce upcoming events, specials, etc.
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  • Profile picture of the author vbcannon
    I just thought about this, the paintball field will be out right off of a busy highway in the county so we could have a grand opening where we could give them a free entry fee and they can play all day. We will make money off of the markup of the paintballs.

    NewYorkTrader, Thank you so much for your advice and I would love to knw about your hookups. We currently are using Kee Action Sports and Tipman Guns.
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  • Profile picture of the author Andrew E.
    You've got some great ideas there, and you are off to a good start. Depending on your demographic, a Myspace site, Facebook page, or both may be a good idea, like some have said.

    Look into cheep print advertising, like in community college newspapers, weekend publications, etc...
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  • Profile picture of the author vbcannon
    We have now posted the website at rebelpaintballco.com please let me know if you guys have any other marketing ideas!
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  • Profile picture of the author jayman
    Cool, my church group like paintball too. Will check out your website
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  • Profile picture of the author Kurt
    Originally Posted by vbcannon View Post

    A friend and I are starting a paintball business. I am already setting up a website and will have a form for people to fill out for upcoming events and coupons.

    We have decided that we would do some theme things such as civil war renactments or vietnam war re-enactments.

    We have already made a brochure

    We are going to have a list on the counter for the people to put their name and email address AND birthdates (to promote birthday parties) on the sheet and in return we will give them in house discounts, event notifications, and periodic discounts.

    Rewards cards with 10 games and get the 11th free and we are going to automatically punch two holes in it immediately to make them feel like we gave them a little something.

    Take pictures of the people that are out there and tack them on the wall. Have a friend photographer out there for birthday parties and then sell the pictures to the parents.

    T-shirts made with splotches on the shirt and the logo and it will say "I survived RebelPaintball".

    Beer Kouzi's. We will sell coke's and soft drinks and give the Kouzi's away.

    Paint the Rebel -- We make a high markup on paintballs so we will have a little station where two or more people can shoot at the metal "rebel" until it is covered in paint.

    Can you guys think of any other ideas?


    Not that these are bad ideas, but the problem I see is that all of these ideas are for AFTER you've already gotten a customer to your business.

    I believe you need to concentrate on getting them there in the first place, otherwise none of the things you mentioned will work. Once you get them into your shop, THEN your ideas sound good.

    I like the civil war reenactments, but think Vietnam is a little too risky, as it is still real for many folks.

    Research history and on anniversaries of famous events, come up with a re-enactment a month and send out a press release to all your local media outlets, papers, radio, TV, etc.

    You have stuff like the civil war, but also "shoot out at the OK coral", etc. But the key is to have them correspond with a real day in history and send press releases each and every time.

    Have a Wild West "quick draw" tournament and pay out cash (or other)prizes.


    Partner with local pizza joints. Pay for their pizza boxes, then add your own advertising and let the pizza delivery guy deliver them for free. Team up with other fast food joints for mutual promo, you pass out their coupons and they do the same for you.

    Advertise on Craig's List, plus run coupons in all the local papers, "penny savers", etc, tracking them to see which are working.

    Pay attention to what Kevin Riley suggested and reach every kid organization you can, giving them cards for 10% off, etc. Give a free "round" to each kid that makes the honor roll and send a press release about how you support local education.

    Come up with an "affiliate" program and reward kids for bringing others for the first time.

    Sponsor a Little League team and buy them uniforms with "paint splotches".
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  • Profile picture of the author Jared Alberghini
    Blake,

    Have you considered the great power of utilizing YouTube as a marketing channel???

    How about posting some cool videos of people getting sniped, cool action combat/entertainment videos? Link to your site in the description box, and boom, killer long lasting/ever growing traffic.

    P.S. Register a new YT account using your domain name/brand name as your YT username, ex: RebelPaintBallCo

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    • Profile picture of the author DeniseLorraine
      I'd create an online survey and ask paintball fans what they liked best at the different places they've played.

      Denise Lorraine
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