Ariticle Syndication Gameplan?

by Kim Lauren Banned
3 replies
I posted a thread here last night and more than a few people who responded mentioned that they do very little backlinking for new articles they write. From what I understood this wasn't necessary because their articles got effectively syndicated over time.

And this line of thinking has completely gone against the strategy I have been trying with limited success, which is basically writing long articles, submitting them to my site, pinging them, social bookmarking them, submitting to a handful of article directories, and sometimes a few document directories. After this, backlinking continues for the articles in the way of a bit of forum marketing, blog commenting, and further links through more article submissions.

And it's a lot of work.

But my question is this, because it seems like a great long-term strategy - how do people who use this kind of strategy get things off the ground in terms of targeted traffic and relevant backlinks from content-related sites? Does content syndication really bring in enough high-quality links to rank for your chosen keywords on the search engines?

As far as I can tell right now, the methods I am aware of to get site owner's to publish my content are to check my backlinks and see who has already published an article of mine and then contact him/her for more articles, and to use a place like Directory of Ezines, which I'm going to use myself coming up.

For those who do this, is there any more to it once the article is written?
#ariticle #gameplan #syndication
  • Hi! I always make it a point to implement my promotional campaigns in the right places at the right time...
    I'm quite biased with my insights, primarily because of the results I get from my constant tests and implemented strategies...

    For Me: Sales = My main objective. Targeted traffic would be a prerequisite of getting the chance to
    build mutually beneficial relationships with that traffic...

    High Google SE rankings would mean more traffic, yes:
    Though I'm not one to base the foundations of my livelihood on a set of assumptions about a secret algorithm closely guarded,
    constantly changed and perpetually improved by a billion-dollar corporation...

    I consider the attention of a potential customer as a reward in itself for my business. Why?

    I regularly observe the ways people do things now each day, as well as the volume of diverse things people think of, every hour...

    Having a large volume of my promotional materials mixed wherever and whenever,
    with other promotional materials of almost everything under the sun,
    tends to make me a contributor of the cluttered mess that almost always fails to catch the attention of my potential customers,
    let alone stay in their minds for possible viral marketing...

    Add to that clutter the clutter that's perpetually inside the heads of my potential customers...
    That leaves me with no connection to my target audience, unless of course my promotional materials stand out...

    How can it stand out above thousands of others from bigger players than me, more so rise from the daily priorities of my target audience?

    Creative concepts? Yes. Though research costs resources. Why is research necessary?
    Creativity is subjective. Something which draws the attention of a specific group of people may not draw a larger group of my potential customers...

    This means drawing objective conclusions about subjective ideas and testing those concepts costs time and a lot of work to
    maintain workable levels of accuracy...

    So which is better:

    Researching then formulating and testing creative concepts to see what works in terms of making me rise above the clutter...

    Or

    Implementing promotional campaigns in the right places at the right time?

    As an example:
    Say I'm a company selling over the counter anti-acne pocket cream solutions to young adults...

    My recent campaign targets women in their early 20s studying at local universities...

    A TV ad would mean a medium that is seldom visible to my target audience...

    My product won't most likely connect with a large percentage of them,
    primarily since they would be watching TV to be entertained from the hassles of university life, not to remember their adolescent problems...

    The regular commuters included in my target group won't be minding my billboard, standing with tens or hundreds of others,
    since they'd be listening to their favorite MP3s with their iPods while thinking of the things that's waiting in their
    dormitories, at home or the next day at the university...

    Say how about an attention-grabbing mirror-reverse ad posted in the ladies washrooms of those universities and their dormitories?

    When they're tidying up in front of those mirrors and putting makeup:
    Their minds are focused on one thing --- Aesthetic beauty...

    No clutter, just my ad there...
    In the right place, at the right time...
    Hey: This doesn't even cost a fortune worth of time and resources...

    That's what I believe as "effective promotions":
    Establishing my brand name and business reputation as a friendly expert source of info, advice, content, products and services relevant to
    the needs and problems of my target audience, in the right places, at the right time...

    "Effective syndication" for me is republishing something from me which informs, educates and entertains people who expect to get informative, educational and entertaining content from
    the place where they frequently go for this purpose, which is where my republished content stands...

    Well: These are my insights...
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    • Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)
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  • Profile picture of the author ELK
    Kim,

    It seems you are just a few steps ahead of me. I have been considering more of a "back linking" strategy with article marketing UNTIL I started reading more posts here from Alexa, Bill Platt (tpw), Richard, myob, etc. All the ones you've been getting feedback from recently.

    I was just about to start implementing this when I really understood the completely different reason THEY were all using article directories. It hadn't occurred to me that the sites that syndicate the articles would actually be doing a lot of the "back linking work" I had assumed I would be doing. I get it now.

    I have noticed that these and other syndication-focused marketers do seem to include other efforts to direct people to their site. But one thing I remember Alexa saying is that she has someone hired to do some of the pinging and other tasks like that, and she uses them less and less.

    I can't think it's a bad thing to make helpful comments on blogs and forums. It's the quality of back links that matter to them. However, I gather that isn't the bulk of their strategy. Honestly, I'm just in the very beginning stages of this, so I'm not an expert. This is just from what I've gleaned from reading more and more from these folks.

    I've only gotten a couple of suitable articles written and ready to be submitted (finally indexed today!), but I'm paying very close attention to what these professionals are saying. I'm crafting my own plan based on the principles they are laying out each time they make a comment here. The more I read, the more I trust what they are saying.

    Certainly, if anyone of that group or others would elaborate or correct my interpretation, I'd be glad to hear it. But from a newbie's perspective, they are my mentors and I'd be proud to have the kind of success they've had without pulling my hair out doing useless activities.

    Best wishes to you, and please let everyone know how you are doing! I'm anxious to hear.
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    Quality handcrafted PLR articles made by me, a mental health professional and freelance writer
    http://healthhomeplrsite.com/

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    • Profile picture of the author Kim Lauren
      Banned
      Originally Posted by ELK View Post

      Kim,

      It seems you are just a few steps ahead of me. I have been considering more of a "back linking" strategy with article marketing UNTIL I started reading more posts here from Alexa, Bill Platt (tpw), Richard, myob, etc. All the ones you've been getting feedback from recently.

      I was just about to start implementing this when I really understood the completely different reason THEY were all using article directories. It hadn't occurred to me that the sites that syndicate the articles would actually be doing a lot of the "back linking work" I had assumed I would be doing. I get it now.

      I have noticed that these and other syndication-focused marketers do seem to include other efforts to direct people to their site. But one thing I remember Alexa saying is that she has someone hired to do some of the pinging and other tasks like that, and she uses them less and less.

      I can't think it's a bad thing to make helpful comments on blogs and forums. It's the quality of back links that matter to them. However, I gather that isn't the bulk of their strategy. Honestly, I'm just in the very beginning stages of this, so I'm not an expert. This is just from what I've gleaned from reading more and more from these folks.

      I've only gotten a couple of suitable articles written and ready to be submitted (finally indexed today!), but I'm paying very close attention to what these professionals are saying. I'm crafting my own plan based on the principles they are laying out each time they make a comment here. The more I read, the more I trust what they are saying.

      Certainly, if anyone of that group or others would elaborate or correct my interpretation, I'd be glad to hear it. But from a newbie's perspective, they are my mentors and I'd be proud to have the kind of success they've had without pulling my hair out doing useless activities.

      Best wishes to you, and please let everyone know how you are doing! I'm anxious to hear.
      Thanks for the nice message. I'm all excited about using directoryofezines.com to find targeted ezines to get my articles driven to emails. That will be cool, I think.

      Best of luck!
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