weight loss niche - making $2500 as profit

by prince007 85 replies
Hello Friends,

I am regular reader of warrior forum and i am very helpful to tips i got from several SEO gurus and friends.

I am into weight loss niche and into top 3 spot for competitive keywords. My commission for Feb 2011 is almost $1800 so far ( i will make minimum $2.5-3K this month), Jan 2011 was $2100, Dec 2010 $500, Nov 2010 - $250, Oct 2010 - $250.

Ranking is into top 3 for past 1 month so i got increase in revenue. From Oct. 2010 to Dec. 2010 it was at the bottom of page so commission was less.

I will make minimum $5000 if i make it top 1. So i need your advice should i sell it now or wait until i make it first spot. If i want to sell it now than what price i should sell it for.

The above figure which i have listed is 100% pure profit and i am doing seo in house so i don't have any expense rather than $10 per month as hosting.

My apologies, English is not my first language so please beg my pardon if i made some mistakes in writing.
#main internet marketing discussion forum #$2500 #loss #making #niche #profit #weight
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  • Profile picture of the author mozesteven
    Hi prince, no matter your writing English - the important thing here is you success making money ^_^

    Congrat.

    Regards,
    Mozesteven
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    • Profile picture of the author Benjamin Norman
      I'd wait for top spot, especially if you are still making good money. People love top spot at Google. More profit will definitely push the price up!
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  • Profile picture of the author Gaz Cooper
    Wht would you sell a site thats making you an easy $3K a month you have done the hard work so why sell it why not just start another site and repeat the process.

    Gaz Cooper
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    • Profile picture of the author Cool Hand Luke
      Originally Posted by GazCooperOnline View Post

      Wht would you sell a site thats making you an easy $3K a month you have done the hard work so why sell it why not just start another site and repeat the process.

      Gaz Cooper
      Mr. Cooper here has a great point; so why are you interested in selling?
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      • Profile picture of the author Defunct
        Originally Posted by Cool Hand Luke View Post

        Mr. Cooper here has a great point; so why are you interested in selling?
        He said he wants to start a travel portal.

        Also, maybe the top 2 competitors for that keyword will take a long time to beat.

        There are many reasons for selling a site, cash flow, lack of interest, risk aversion.
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    • Profile picture of the author Mary Wilhite
      Why not reach that top spot, enjoy it for a few months then rent out spaces
      in your sites to some of the big players in the weight loss industry.

      This way you get to keep your money machine.

      Though selling it will be a one-time big-time deal, there are also benefits
      in keeping a money making site for years.
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  • Profile picture of the author ShirleyS
    You ranked for the top3 spot for competitive kw and you want to sell it? Try monetize every drop out of it. But if you want some extra cash flow then it is another story.
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  • Profile picture of the author prince007
    Hello Friends,

    Thanks for your advice, i may sell it if i get good deal as i am planning to launch travel portal.

    Guys, so what price should i sell it.
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    • Profile picture of the author Liam Hamer
      I can kinda understand where you're coming from here. I have a site that is doing similar numbers in terms of profit to yours and I have considered selling it a few times. It can be quite tempting to think along the lines of "Well, if I can get 10x it's monthly profit, that will be quite a price!", but that isn't guaranteed. You could maybe only make 4 or 5 times the monthly profit, or even less.

      If you're in the top 3 for your keyword(s) then why not go for the number 1? If you're making so many sales, then your site must clearly help people and give them what they want so I say try and upscale that. There may come a time where for whatever reason, you need the kind of money selling it would bring, but until then, it's a guaranteed monthly money maker with potential - I say keep it and make it bigger and better
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  • Profile picture of the author prince007
    Thanks you guys for your advice, i will be still be waiting for advice from other warriors.
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  • Profile picture of the author CatherineC
    Banned
    Well you're doing weight loss pills, Lipofuze-style, and you have to ask yourself how long can the **** model sustain that pace even with high ranks?

    The niche itself is just as important as the money being generated. If you feel its sustainable for at least another year (meaning your traffic/income won't fall and thus turn this into an asset that has no value to someone else due to the decline) then keep it.

    If you feel that the fad could pass and you'll be stuck holding the bag at the end, then try to move it.

    Either way you likely collected the emails of the buyers, which is the REAL asset you've got, as you monetize them 100 ways from Sunday with other weight loss offers indefinitely.

    Hope this helps, congrats on building a valuable site!
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    • Profile picture of the author hoenygrace30
      Originally Posted by CatherineC View Post


      If you feel that the fad could pass and you'll be stuck holding the bag at the end, then try to move it.
      Somewhat true, but just the earlier replies. I would suggest for you to wait till its back to the top before selling it! you would have the advantage of selling it our right away and even paly with the price of it! We have to remember "PATIENCE" is a VIRTUE!!
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  • Profile picture of the author Andrea Wilson
    Get it to the top spot before selling it. The price is better and your mind has the chance to change. Having a site that valuable is really something so you should better think twice before doing so.

    Andrea
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  • Profile picture of the author indiatext
    i will also suggest you to wait for the topmost position...it will add a lot more credentials to it and give you a higher bid too...

    Best of luck...
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  • Profile picture of the author prince007
    Thanks for your suggestion.
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  • Profile picture of the author saralim
    I think you should wait for No.1 position as you will get about 40% of traffic for the keyword you rank No.1.When you make more sales and increase your profit, your site will be worth more.
    To sell or keep? I think it may depend on whether you want quick cash or monthly cash-flow;and whether you are happy to keep working on the site or you want to move on to other projects with more potential.
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  • Profile picture of the author Justin Goff
    You'll have a tough time selling it if you only rank for 1 keyword.

    I would never buy a site that isnt diversified in its pages that rank well.

    BTW is the site diet pill or weight loss in general? If its general weight loss I may be interested in buying it from you

    - Justin
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  • Profile picture of the author Mike McAleer
    The price would likely be quite high for this site if it is making $1,500 a month or so. That means $15,000 or more depending on an individual's appraisal
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  • Profile picture of the author cgrossi
    wow! congrats on the success!

    I would say keep the site for a few months at least, see if you are able to get it into the top 2 positions and if you do that would be one extremely profitable site. Sure there is risk but you've done it once so you know how you can do it again. =)

    Good luck!
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  • Profile picture of the author prince007
    I agree with most of the warriors, i will now work hard make it top spot and will have recurring monthly income.
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    • Profile picture of the author InTheMaking
      Originally Posted by prince007 View Post

      I agree with most of the warriors, i will now work hard make it top spot and will have recurring monthly income.

      Hey prince just curious as to how many monthly searches your term gets?
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    • Profile picture of the author Christine2011
      Originally Posted by prince007 View Post

      I agree with most of the warriors, i will now work hard make it top spot and will have recurring monthly income.
      Good move pal

      I agree with them...Keep enjoying it first with the income it generates and
      work hard to pace up.

      To your success !
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  • Profile picture of the author ashSimpson87
    Prove to us first about your niche. But I will still make money from it before selling it. You would make more money then. Congrats to your success.
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  • Profile picture of the author Christian Little
    Originally Posted by prince007 View Post

    I will make minimum $5000 if i make it top 1. So i need your advice should i sell it now or wait until i make it first spot. If i want to sell it now than what price i should sell it for.
    Umm...why would you sell it? You've worked hard to make a site rank, and it's pulling you several thousand/month in profit. Just keep the site, keep building links and creating content, and let it bring in the cash for the next several years. Sure you could get a bunch of money if you sold it right now, but you'd also lose your source of cash flow.

    Keep the site. Built a new site and use some of your profits from your first site to promote it.
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  • Profile picture of the author prince007
    @Christian Little - Thanks, i am trying to make it no 1 and will invest more money in other niches.
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  • Profile picture of the author prince007
    I am thankful to all my warrior friend, now i am averaging $5500 per month for last 4 months. Should i sell it now or make it $10,000 per month than sell?
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  • Profile picture of the author blackout17
    Keep it going mate
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  • Profile picture of the author Lisa Paule
    Congrats on your success, and I would definitely keep the site, and milk it for more profits

    Just a question if you don't mind, what type off backlinking techniques are you doing? article marketing? blog commenting? forums?

    and what kind of search volume is your site getting per month?
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  • Profile picture of the author prince007
    @ Lisa Paule, i am doing all types of back linking like press release, forum posting, article submission, articles submission into blog sites/directories, social bookmarking, web 2.0 properties. I am getting 18-20K visitors per month. I am working hard to reduce bounce rate which is 63% currently.

    @ Brusacco, i will be happy if i am paid 3 yrs revenue, which makes site value to $180K.
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    • Profile picture of the author ss442
      Why are you reposting this same post that was posted in Feb of 2011?

      "Just curious?"
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      Ed Sunderland

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  • Profile picture of the author JamesGw
    if the site's pulling that much money, then there's no reason you shouldn't be able to significantly increase the amount it's taking in. Start targeting other keywords and whatnot. I wouldn't sell it until you've had it doing 5k/month for at least 6 months. That'll guarantee you about 50k.

    Although, why would you need 50k now as opposed to yearly? It's a sizable amount of money, but barely enough to sustain someone for a year. I'd only be only keen on selling smaller sites for 2-5k. The small ones don't require a lot of work and you can turn over several a year.
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  • Profile picture of the author Kate C
    Personally, if this was my site, I would not sell at all but just continue to reap the revenues. If you can bring it up to where you make a couple of thousands a month, you should consider building more sites like that and duplicate your earnings. That should make you a nice steady income which continues to grow rather than get a one time cash from selling.
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    • Profile picture of the author jovialk
      I recommend that you wait until you hit the top spot for all the keywords before selling. If you decide to sell , If you site has a long and strong earning history, sell it for 20 times the monthly earnings.
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  • Profile picture of the author lotsofsnow
    Now you know exactly which keyword to target!

    You should build 10 sites for that exact keyword and blanket the first page of Google.

    To make it less obvious for your competition buy 5 or 6 keyword domains, host with DIFFERENT hosting companies and build those sites out and do SEO for them.

    Then find 4 or 5 web 2.0 sites and build pages or blogs on them and rank them. That way the first page in Google will look complete normal for everybody - but you own it!

    HP
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    • Profile picture of the author trytolearnmore
      Originally Posted by hpgoodboy View Post

      Now you know exactly which keyword to target!

      You should build 10 sites for that exact keyword and blanket the first page of Google.

      To make it less obvious for your competition buy 5 or 6 keyword domains, host with DIFFERENT hosting companies and build those sites out and do SEO for them.

      Then find 4 or 5 web 2.0 sites and build pages or blogs on them and rank them. That way the first page in Google will look complete normal for everybody - but you own it!

      HP
      This is actually a cool idea.
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  • Profile picture of the author prince007
    @ ss442, i am re-posting this thread because i took the advice of fellow warriors and haven't sold it and instead of it, i work hard and made revenue increased by more than 100%

    @ JamesGw - thanks for your advice.

    @ hpgoodboy - thanks for your advice, but it is hard to spoil first page of google for weight loss niche, my keyword is buying one and money making, so i will be happy if i have 2 sites in top 4.

    @ Kate C - thanks

    @ Jovialk - i will average it 5.5-7K for next 6-12 months, than i will sell it for min. 20 times.
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  • Profile picture of the author Lucas Becker
    It is true that some diet fads tend to come and pass after some time. If this is your case, selling your site could be a smart idea. I would not sell it for less than at least 10 times what make per month.

    However, if you are sure you keywords won't lose demand as the time goes, you can hold your site and make even more from in the future (you can target even more competitive terms related to the terms you are targetting now).
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  • To answer your question, what price should you sell your site? The general rule of thumb for selling a business is 12 times yearly earning. But like alot of the other guys why would you sell a site that you making money off of? Take the profit and build another 10 in different niches!
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  • Profile picture of the author pbdollars
    weightloss has a mass appeal. If you have good contents why not promote it in facebook?
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  • Profile picture of the author showmack
    Just decide an amount yourself and multiply it with 3. Post it on flippa and see people response!
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    • Profile picture of the author Liam Hamer
      Well done on building on your success and making even more money I actually sold the site I mentioned in my first reply in this thread and got around 6 times its monthly revenue. I did this for a specific reason though - I wanted myself, my wife and my son to have our first big family holiday. We went on a 2 week cruise(got back just over a week and a half ago) and had an amazing time, and those memories will last forever Also, we have lived very comfortably in the months since I sold that site. Whilst I absolutely don't regret selling the site, it was my biggest earning site, and as a result I now find myself having to rebuild in terms of adding to my existing niches and sites to generate the kind of money I was before the sale.

      So yeah, if you are happy to keep it and keep increasing its income, then that sounds like a very good plan. Only if you need the money for something specific would I recommend you sell it at this point. It's good to always have it there in case something comes up though, and knowing it's bringing you in very nice money each month is a wonderful feeling I'm sure
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      • Profile picture of the author mantrixx
        Amazing success story!

        Personally, I'd wait for the top spot.
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  • Profile picture of the author GeorgR.
    I will make minimum $5000 if i make it top 1. So i need your advice should i sell it now or wait until i make it first spot. If i want to sell it now than what price i should sell it for.
    Your selling price will likely reflect your PAST 6+ months of earnings, a serious buyer will want to see the stats and proof of this.

    If you rank it NOW +3 positions up in Google...your last 6 months earnings will still be the same - but assuming that you manage to rank higher NOW and you get significantly more revenue - the buyer would still "only" see the last months revenue where you were not #1.

    UNLESS you rank it higher now and wait another several months so you can provide the steady, increased revenue form the better position.

    For me, it's unlikely that a buyer would pay the price for a #1 position and better rankings if you cannot show this very same revenue for AT LEAST some months. It's on you....and/or whether you can convince the buyer that he should pay more according to the better rankings, but might be difficult.
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    • Profile picture of the author Liam Hamer
      Originally Posted by GeorgR. View Post

      Your selling price will likely reflect your PAST 6+ months of earnings, a serious buyer will want to see the stats and proof of this.
      I can vouch for this. With the site I sold, I calculated my average montly income for the previous six months and provided all stats(Google Analytics, rankings, earnings screenshots) for this period. As it happens, the site had only started making serious money in that previous six months so it worked out perfectly for me. And like I said, I got around 6 times my monthly average.
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  • Profile picture of the author prince007
    @ Lucas Becker - My keyword is not related to **** berry that after few years search may drop, my keyword is of 3 words and out of which 2 words are - weight loss - and it is like buying keyword, so every year search will grow.

    @ Liam Hamer - I agree with you as sometime happiness or good memories are more important than money. If you have any website for sale, let me know i may buy it.

    @ GeorgR. - my last 6 month average is only $4500, however last 3 month average is $5500, now i will work hard to make it top spot and also reduce my bounce rate. After that when it averages min. 7K, i will sell it.
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  • Profile picture of the author hitmobi
    I would never sell it. I can't imagine why you would want to sell it (only if you think it's not going to last very long). Nicely done though!
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  • Profile picture of the author willow78
    Agree i would keep on at it looks like you have it nailed. Cant believe you want out.
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  • Profile picture of the author Cool Hand Luke
    Personally? I'd keep the site and scale it up further. You are doing very well with the site, and unless you have a pressing need for (a lot) of cash, there is simply no point to selling it. Good luck either way!
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    • Profile picture of the author Maxim Ross
      Sorry I am not clear - how do you actually make revenue from the site?

      Did you develop and ebook and sell it for the keyword?

      Do you do affiliate for other people in this niche, as in sell their ebooks or other information packages or pills?

      Do you do an affiliate program with someone like amazon or some other large specialty retailer, promoting their exercise equipment?

      Where does you major source of revenue come from?

      Thanks
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      • Profile picture of the author prince007
        I can't tell whether it is pills or products. It is from reputed network.
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  • Profile picture of the author Tmill
    If you can keep the site making money for years to come then I would say you should just keep it. At least get rank 1 first and get your monthly earnings increased. If you don't make it to the first spot within the next 4 or 5 months and you want to just drop the site, then I would say go for it!

    For the price of the site, I would say start it out at what would be 3 years or income, if it doesnt sell as quickly as you like then reduce it to 2 years and so on. Just depends how fast you are trying to sell your site and how much money you want for it.

    good luck
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  • Profile picture of the author Duncan Munene
    why sell? If I were you I'd keep it
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  • Profile picture of the author muratabryce
    I agree with most of the warriors, i now work hard the first place and have a monthly income.
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  • Profile picture of the author Vasuu
    Keep it & milk money! try to make xxtimes the revenue :-)
    What do you promote? Is it via adsense, clickbank or CPA?
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  • Profile picture of the author Matt Broody
    I would leave that site and scale it up launching new one
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  • Profile picture of the author Serenity090
    For how long you managing this site? How many pages does it contain? and how you monetizing it? Just curious to know...

    What's your Backlinking routine?
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  • Profile picture of the author pheonixrises
    First, congrats on your success!

    I'm going to have to agree with what a lot of other warriors are saying, and say that I would hold onto it and grow it more before selling. Since it's making you great money in the meantime, it seems worth it!
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  • Profile picture of the author creativeways
    Congrats on your earnings keep up the good work!
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  • Profile picture of the author Simon74
    "You should build 10 sites for that exact keyword and blanket the first page of Google.

    To make it less obvious for your competition buy 5 or 6 keyword domains, host with DIFFERENT hosting companies and build those sites out and do SEO for them.

    Then find 4 or 5 web 2.0 sites and build pages or blogs on them and rank them. That way the first page in Google will look complete normal for everybody - but you own it"

    Add to the above video marketing, targeting all your kw's and building links to them and you definitely will own all of google page one.

    Congrat on your earning well done

    Simon
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  • Profile picture of the author prince007
    @Vasuu - it is CPA product.

    @Serenity090 - it is more than 2 yrs old website, i have more than 40 pages. I am doing normal backlink job - like press release, article submission into article sites and blog sites, web 2.0 properties and social bookmarking.

    @Simon74 - thanks for your advice, it is hard to control first page as all other sites are minimum 3 - 10 yrs old.

    I am thankful to all members who have advised me not to sell this site in Feb 2011, i will make min. $8K a month if i am number 1. I am working to reduce bounce rate, if it is reduced my income will be min. $6.5 at position 2 and position 1 will be min. $8K.
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  • Profile picture of the author Wide
    Keep it, 100%.

    Keepind in mind that rank 1 receive ~50% of all clicks (google to verify). I would keep it, try to get it to rank 1, you will probably see your income explode.
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  • Profile picture of the author prince007
    @Wide - i was number 1 for 1 month, but i lost it as number 1 position webmaster is doing grey hat which i don't want to do it. My main keyword is not number 1, but all other long tail keyword i am number 1 or i am ahead than my competitor. Currently i am averaging 22,500 per month, so even if i am number 1, total traffic will go up to 27-28,000. But i don't want to have number 1 by doing black hat. I know number 1 will increase my income by 25% minimum. But as i am in weight loss niche, only few visitors visit site 1, buy product or go away. But majority of visitors will visit site 2 at least. The reason i am telling you this is that, i enjoyed position 1 in June when my income was $6500.
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  • Hey Prince,

    I'd love to talk with your more and maybe do a JV/swap with you. I'm growing a great list of buyers in nutrition/weight loss niche as well. You can reach me at tom (at) juicetom.com
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  • Profile picture of the author MatthewEan
    how did you get to top3 ??
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  • Profile picture of the author MatthewEan
    share it with usss
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  • Profile picture of the author MickoP
    Why selling a site that makes you a money?

    Invest more time and become #1 and just watch how money comes to you
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  • Profile picture of the author prince007
    @ MatthewEan - I got top 3 by doing regular link building, i guess you are new member, so please don't increase your post by writing small comments else moderator may ban you.

    @ MickoP - i may sell site as i need to start travel portal. I will only sell if i get best deal.
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  • Profile picture of the author DeborahDera
    Why not aim for the #1 spot first. You may surprise yourself and find that the potential profit is more than if you had sold the site.

    If working on the site no longer makes you happy, though, then by all means consider selling it.

    Originally Posted by prince007 View Post

    Hello Friends,

    I am regular reader of warrior forum and i am very helpful to tips i got from several SEO gurus and friends.

    I am into weight loss niche and into top 3 spot for competitive keywords. My commission for Feb 2011 is almost $1800 so far ( i will make minimum $2.5-3K this month), Jan 2011 was $2100, Dec 2010 $500, Nov 2010 - $250, Oct 2010 - $250.

    Ranking is into top 3 for past 1 month so i got increase in revenue. From Oct. 2010 to Dec. 2010 it was at the bottom of page so commission was less.

    I will make minimum $5000 if i make it top 1. So i need your advice should i sell it now or wait until i make it first spot. If i want to sell it now than what price i should sell it for.

    The above figure which i have listed is 100% pure profit and i am doing seo in house so i don't have any expense rather than $10 per month as hosting.

    My apologies, English is not my first language so please beg my pardon if i made some mistakes in writing.
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  • Profile picture of the author Henri Lind
    I would keep it as well. And then scale it up.
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  • Profile picture of the author rhmn
    I agree with the concept that you should average the monthly income that the site is making, come up with an annual expected revenue, and make that your selling price.

    Nice job on the ranking!
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  • Profile picture of the author prince007
    Thanks everyone, i have decided that i will only sell it when ranking is stable at first spot. Currently working on task of reducing bounce rate.
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    • Profile picture of the author WebPen
      Originally Posted by prince007 View Post

      Thanks everyone, i have decided that i will only sell it when ranking is stable at first spot. Currently working on task of reducing bounce rate.
      If you have to sell it, I think that's the better option.

      But can't you start building the travel portal while this one is bringing in income?

      Let the weight loss site pay for your expenses, and the travel site is more of your big dream kind of thing.
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  • Profile picture of the author rackemup
    Wow, congrats on your success. Is the business taking so much of your time that you can't start another site? I'm honestly curious. If you don't have other distractions, like a job (ha!) maybe you should consider doing the same thing for a different niche like others have suggested.
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  • Profile picture of the author Hackbridge
    Why only have one site? Is that a bad question to ask. Rinse and repeat?

    My two pennies.

    Brian
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  • Profile picture of the author brucemoore
    Wow! you must know what you're doing. That's such a competitive keyword. I would sell if you get the right price.
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  • Profile picture of the author slowdriver
    Hey Prince great job, where do you live what country? and is most of the traffic U.S based?
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  • Profile picture of the author BenKJunya
    Considering you are making 100 % profit what is the hurry? You might as well wait for the top spot especially when you very well know that you have made good money. Being on Google on the topmost list will by all means push the prices a lot more if you will wait! All the best..!
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  • Profile picture of the author Crystal84
    Why do you want to sell it? You have worked hard and got top 3 rankings. Like most warriors, i think you should keep working to get more traffic then.
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  • Profile picture of the author dagaul101
    If you would like to sell it, the usual is 10 times the monthly revenue
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  • Profile picture of the author eflo
    Congrats on your success. Instead of selling it, instead of trying to rank higher, why not focus some energy on monetizing it further? I'm presuming you're building a list prior to shooting it off to the CPA offer so why not further monetize your resource prior to looking in other directions?

    Are you up selling the people who purchase? Cross promo with other similar products?
    There might be better paths than the ones you're currently exploring. If the site is no longer your passion, why not consider keeping the site but partnering with someone who can take it to the next level and retain a percentage of the earnings while allowing yourself to move on to your next project? Then you've got the best of both worlds.
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  • Profile picture of the author prince007
    Thanks Warriors, now i am no 1 position and making $10K a month as commission. I have also reduced bounce rate a bit. I am working harder now to retain ranking.
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  • Profile picture of the author chrislangley
    I think those are pretty impressive figures, and as long as you are on page one it will sell for a very good price
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  • Profile picture of the author apollocreed
    DON'T SELL!

    There is nothing more annoying than seeing the domain you sold 2 years ago still ranked at the #1 spot. You then just realize how much money you have actually "lost".
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  • Profile picture of the author amarketing
    Obviously, as another member stated, there can be many reasons for selling a website. However, in your case, I would strongly urge you to think long and hard about the matter before you sell it. I know that you may need the money for an upcoming project or something else, or you may not see much long-term value in the site, in which cases it is perfectly acceptable to sell it.

    However, if you don't need a large cash injection and the site doesn't show any signs of slowing down, $5,000 per month is a very nice income and it would be a shame to get 5-10 months worth of income from a sale...and then no more. I've seen many warriors on here just starting out that only dream of having a site generate such an income.

    If you still want to sell it, do what another member said and start building a list NOW. Try to build it as long as you can (6-12 mo) before you sell the site. That way, once the site is gone, you can continue to profit from the list. Also, you could include a small portion of your subscribers as part of the sale. This helps to increase the value of your sale.

    Congratulation on your success!
    Signature
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    **** -----> Only Selling This Pack to 4 PEOPLE <----- ****
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