Is there a tool you use to value your website before you sell it?

10 replies
Hi all,

I was thinking of cleaning out some websites that I don't have much time for anymore. Does anyone know of a website or tool that will evaluate your website and give you an estimated valuation? I don't mind having to pay for it.

It will probably be useful to include in a flippa listing too to justify whatever price I set it at.

Let me know what you think
#sell #tool #website
  • Profile picture of the author TommyBussey
    Hey Andrew,

    I have sold about 13 sites on Flippa (not a huge amount), but I have never really depended on valuation tools. One tip I can offer is this: you can set your "Buy-It-Now" price at 6x-10x your site's current monthly revenue (i.e. $1,000/month X 10 = $10,000 BIN).

    Best of luck to you! Your thread caught my eye because I've been going through a similar clean-up process lol

    - Tommy
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  • There are many variables to account for when it comes to selling a site, such as whether there's a recurring monthly income ala membership sites (huge plus), or whether the site management runs on autopilot or easily outsourced (another plus), how consistent the income is, whether it's been in business for over a year or not, how well positioned the site is placed on Google for its main keywords, etc.

    But as a ballpark figure, standard websites go for 6-to-12 times the monthly revenue. More than that is difficult unless the site has huge growth potential.
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  • Profile picture of the author Bryan O'Neil
    Don't *EVER* rely on any automated tools. Period. They are all completely useless, and there is no way to create a tool that would provide an accurate valuation.

    One of the best tools you can use is Flippa.com - take a few hours (or days) to browse through recently sold listings, find sites that are similar to yours and see what they're selling for.

    As for Tommy's suggestion above, depending on the nature (and history) of your site you should almost always set your BIN higher than 6-10x monthly revenue. Sites tend to sell for ~10x monthly revenue naturally - which means that your BIN should be slightly higher than that.

    There are exceptions, though - Adsense sites (with history), for instance, very often sell for as much as 16-18x, which is something to consider. But once again, go through some of Flippa's past listings and you'll get a pretty good idea on what's the accurate pricing.
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    • Profile picture of the author TommyBussey
      Originally Posted by Bryan O'Neil View Post

      Don't *EVER* rely on any automated tools. Period. They are all completely useless, and there is no way to create a tool that would provide an accurate valuation.

      One of the best tools you can use is Flippa.com - take a few hours (or days) to browse through recently sold listings, find sites that are similar to yours and see what they're selling for.

      As for Tommy's suggestion above, depending on the nature (and history) of your site you should almost always set your BIN higher than 6-10x monthly revenue. Sites tend to sell for ~10x monthly revenue naturally - which means that your BIN should be slightly higher than that.

      There are exceptions, though - Adsense sites (with history), for instance, very often sell for as much as 16-18x, which is something to consider. But once again, go through some of Flippa's past listings and you'll get a pretty good idea on what's the accurate pricing.
      Sounds like I've been low-balling it!! haha Website flipping is admittedly not my area of expertise, thanks for the added insight Bryan.
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  • Profile picture of the author ankur sharma
    There is no such tool. Just like somebody said "Beauty lies in the eyes of beholder". I remember, a domain name 18272362.com went for $100k. Why? Because it was zip code for some huge chinese city and some sort of political big wig wanted that domain name. Still 99% of people think $100k is lot of money. But like i said "beauty lies in the eyes of beholder".

    On the other hand, if you are thinking general idea. Like how much i should expect for my site. I guess use "just sold" section of flippa. You will get a nice idea.
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  • Profile picture of the author gotti3636
    I am talking more about high end websites that make thousands each month.

    I would have assumed that you could pay to have a website valued (like getting your house valued).

    If not, then I guess that would be a niche that I would look at getting in to! haha

    I had a quick look on Google at some of those free tools that somehow spit out a value for your website and all you need to do is paste in the web address!

    One valued it at $800 and another had it at $190,000. No idea haha. I know which of the two I would use in my flippa listing though
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    • Profile picture of the author Bryan O'Neil
      Originally Posted by gotti3636 View Post

      I am talking more about high end websites that make thousands each month.

      I would have assumed that you could pay to have a website valued (like getting your house valued).

      If not, then I guess that would be a niche that I would look at getting in to! haha

      I had a quick look on Google at some of those free tools that somehow spit out a value for your website and all you need to do is paste in the web address!

      One valued it at $800 and another had it at $190,000. No idea haha. I know which of the two I would use in my flippa listing though
      Ha! I completely misunderstood you and thought you were looking for an autoated tool. My apologies

      As for getting your high-end sites valued, your best bet would be to approach website brokers. Not only will you get a good valuation (typically for free), but you can also have them sell your site if you lack the necessary contacts yourself and don't want to go the Flippa route. -- (I have to add that Flippa is perfect for sites up to say $50k but anything above that you'd want to avoid Flippa and approach buyers directly).

      Edit: P.S. Me and my partner (Thomas Smale) do some high-end brokering and you're welcome to PM either of us. I can't guarantee anything though as we're both extremely busy with a few projects of our own - at least until the end of next week.
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      • Profile picture of the author Zachmo
        is there any good alternative to flippa?
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        • Profile picture of the author Bryan O'Neil
          Originally Posted by Zachmo View Post

          is there any good alternative to flippa?
          Besides direct contacts with buyers? Not really I'm afraid.

          If the revenue of the site is decent (say $100k+ a year) then it's sometimes worth listing it on "business for sale" type of websites, as well as via classifieds, but even this is mostly hit and miss.
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