How come most WSO prices always end with a 7?

14 years ago

Some people think that numbers ending in 7 have some spiritual meaning to humans that makes them want to buy their product.
No real reason, it just seems standard now-a-days.

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1 reply

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Anonymous Affiliate

14 years ago

Originally Posted by Jay_Selders

Some people think that numbers ending in 7 have some spiritual meaning to humans that makes them want to buy their product.

No real reason, it just seems standard now-a-days.

I agree with this. It's just become a norm in Internet Marketing and most people follow this "unwritten rule". I've personally never seen any solid split-testing studies confirming that, for example, $37 beats $39.95.

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Mike McAleer

14 years ago

People must think it is lucky.. I mean what other number of luck could you use haha?

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Markus Mar

14 years ago

Originally Posted by iRunThis

I was just scrolling through the WSO section, the prices that I've seen so far:
$7
$17
$27
$9.97
$9.47
$47
$97
etc.

Why is this? Just curious.

The Legendary Marketer Joseph Sugarman started this.

According to his tests, the last number that ends with
7 outpulls the traditionally used 9. (or 5 if it is $19.95
to $19.97)

Therefore, in direct marketing, most people use 7 instead
of 9 nowadays as the last digit.

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Sunnybeach7

14 years ago

Originally Posted by Markus Mar

The Legendary Marketer Joseph Sugarman started this.

According to his tests, the last number that ends with
7 outpulls the traditionally used 9. (or 5 if it is $19.95
to $19.97)

Therefore, in direct marketing, most people use 7 instead
of 9 nowadays as the last digit.

This is interesting to know. I'm going to keep this in mind while pricing my kindle books

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WillR

14 years ago

The same reason people use popups, the same reason people use the standard squeeze page template, the same reason people do most things online - because someone else did it.

What ends up happening is that everyone jumps on the bandwagon (like sheep) and implements these techniques and they end up becoming less effective than the technique they were using before.

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Alexa Smith

Banned 14 years ago

Originally Posted by WillR

The same reason people use popups, the same reason people use the standard squeeze page template, the same reason people do most things online - because someone else did it.

What ends up happening is that everyone jumps on the bandwagon (like sheep) and implements these techniques and they end up becoming less effective than the technique they were using before.

^^^^ This ... exactly!

Many people imagine that "it must work, because otherwise so many people wouldn't be doing it". It's reasoning that becomes self-perpetuating. It seems to a skepchick like me that it's the same underlying basis on which many decisions in internet marketing (and perhaps other businesses?) are made.

If anyone's interested, one of my clients recently split-tested a "short report" for which I'd written the sales-page, selling it at $7 and at $9, and it sold significantly more copies at $9. (I couldn't persuade him to test it at $10, which I suspected might have been better still).

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WillR

14 years ago

Originally Posted by Alexa Smith

If anyone's interested, one of my clients recently split-tested a "short report" for which I'd written the sales-page, selling it at $7 and at $9, and it sold significantly more copies at $9.

Now I'm going to start selling all my products at $9. It must work

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cpadualcore

14 years ago

7 is a mystery digit. Whenever people are asked to think about a random number between 1 and 10, majority of them comes with 7. It has some physchological effect associated with it. And its a proven buyer's digit.

By the way $47 is the most apt price for a normal info product in my opinion.

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authoritylinkbuilder

14 years ago

7 is the lucky number simple

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Ti

14 years ago

Now for the real answer: From a psychological standpoint, a person is much more likely to make an impulse buy when a price ends with a round 7, versus a 9, or a .99. So for example, you will sell more items at $17 then you will at $15.

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SeanSupplee

14 years ago

While 7 works well I have been having a good amount of success with 5 as well 19.95 to me at least sounds a lot better then 19.97 7 have been way over played on IM products and with all the junk coming out recently its losing its value I think. 19.95 represents more to store products when you go and buy something.

While any and all of this is all theory the only real way to know the answer is to split test the heck out of it.

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Agep_flippo

Banned 14 years ago

haha.. great question.
7 is the lucky number. Maybe the best information for answer your question in you need to buy a product called "seven dollar secrets". Just type in google and you will find it. It tells about why you need to set your price 7 dollar.

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theemperor 14 years ago

Yes I've ended my WSOs in the glorious digit that is 7. Just seems the right thing to do - it just feeeeeels right maaaaaaan

Perhaps I will give myself a raise and end my prices with an 8 from now on...
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Davis Flynt

Banned 14 years ago

[DELETED]

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edlewis

14 years ago

How come there is a new thread asking this same question every 3 days or so....???

Now there's a question I'd like to see someone answer.

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CyberSorcerer 14 years ago

Originally Posted by edlewis

How come there is a new thread asking this same question every 3 days or so....???

Now there's a question I'd like to see someone answer.

Because newbies haven't been taught how to use the Search feature yet.
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iRunThis

14 years ago

Originally Posted by edlewis

How come there is a new thread asking this same question every 3 days or so....???

Now there's a question I'd like to see someone answer.

Sorry bro, did my question bother you?

Please link me to the thread that asked this exact question a few days ago. Thanks.

(sarcastic.)

Originally Posted by CyberSorcerer

Because newbies haven't been taught how to use the Search feature yet.

It's a good discussion question, if you don't like it, no need to comment. Thank you.

BY THE WAY! Thanks for everybodies answers! (Not sarcastic!

)

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edlewis

14 years ago

Originally Posted by iRunThis

Sorry bro, did my question bother you?

Please link me to the thread that asked this exact question a few days ago. Thanks.

(sarcastic.)

It's a good discussion question, if you don't like it, no need to comment. Thank you.

BY THE WAY! Thanks for everybodies answers! (Not sarcastic!

)

It didn't "bother" me...

But go ahead and get all upset anyway. That's mature.

It seems like the question gets asked alot.

Just like questions like -

"How do I create a PDF?"....or...."Where can I find free images?"

You can be "sarcastic" all you want...but there was a thread on this same topic just a few days ago.

Here's that link you wanted...or did you....I couldn't tell....too much sarcasm...which is a pain in the butt to try and decipher online.

http://www.warriorforum.com/main-int...en-7-10-a.html

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sim22

14 years ago

Because 7 is the latest trend. Most marketers copy one another on the WSO board.

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mattlaclear

14 years ago

I actually tested this on some of our hottest selling wso's. I had one ending with a 7 and another a 5.

I saw no difference in sales over a 30 day period whatsoever.

Maybe I should come up with a $77.77 package.

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ltrain_riders

14 years ago

It's monkey see, monkey do. Somebody probably sold an ebook with some of their "research" saying how people gravitate towards the number 7 and they are more likely to purchase something whose prices has a 7 in it.

If this were true, then we would see more and more items in retail stores going for $9.97 or $9.77 instead of $9.99, $9.95. Whenever I see a product that ends in a 7 online, I immediate begin to question its value.

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irakly

14 years ago

Most WSO publishers sells their products for low fee because they are making money alredy and the small fee they charge you for WSO is just to cover the work they've done and they know that quality WSO will make money for those that buy it. Also they charge you for it soif you buy it you at least will give it a try or you just wasted your money + it's an aditional income for them.

Best regards

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1 reply

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Martin Luxton

14 years ago

What actually happened was that Sugarman's typewriter had the keys for the numbers 8, 9 and 0 missing so he used the highest available number, which was 7.

Martin

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1 reply

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Ben Holmes

14 years ago

Originally Posted by Martin Luxton

What actually happened was that Sugarman's typewriter had the keys for the numbers 8, 9 and 0 missing so he used the highest available number, which was 7.

Martin

You definitely have a career ahead of you as a comedian... I laughed at this post!!

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Brad Gosse

14 years ago

In my testing larger numbers ending in 7 do seem to convert better than 5, 8 or 9 but on wso sales I find that $5 sells better than $7

I have found when numbers correspond with a small bill in most currency (it's just five bucks) the conversions are good.

Interestingly $16 has also tested better for me than $17

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SirThomas

14 years ago

Originally Posted by Brad Gosse

In my testing larger numbers ending in 7 do seem to convert better than 5, 8 or 9 but on wso sales I find that $5 sells better than $7

I have found when numbers correspond with a small bill in most currency (it's just five bucks) the conversions are good.

Interestingly $16 has also tested better for me than $17

I also found "6" converting better than "7" in any amount. However, $7 seems much less than $5 :-)

Thomas

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AzzamS

14 years ago

There was some science to it that was revealed many years ago about the magic number $7
Market stalls have always sold products for $.99 since it sounds less then $1, it is psychological i guess

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SirThomas

14 years ago

Originally Posted by iRunThis

I was just scrolling through the WSO section, the prices that I've seen so far:
$7
$17
$27
$9.97
$9.47
$47
$97
etc.

Why is this? Just curious.

it's a default last digit for WSO application, so I heard.....

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IMandSEO

14 years ago

7 is a magick number!

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1 reply

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Greg McKenzie 14 years ago

It was the Four Billion Dollar man Ted Nicholas that started the
trend of pricing ending in 7.

Back in the 70's or 80's he extensively tested it against 9 and it always
out performed it's rival...

Greg
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JackTriggs

14 years ago

It's been tested to show that products ending in 7 convert the best online...isn't offline different?

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Itachi 14 years ago

ehe ..definately mind control
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Greg McKenzie 14 years ago

Originally Posted by JackTriggs

It's been tested to show that products ending in 7 convert the best online...isn't offline different?

Works for offline marketing or online!
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JackPowers

14 years ago

Who gets it?

7 is just the prettiest number

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celente 14 years ago

Originally Posted by JackPowers

Who gets it?

7 is just the prettiest number

huh, now you have me really stumped LOL

what the hell is that....like a fractal, chaos theory or is it some fibinacci number.

owww my brain hurts....LOL:p:p
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- JackPowers 14 years ago
  
  Originally Posted by celente
  
  huh, now you have me really stumped LOL
  
  what the hell is that....like a fractal, chaos theory or is it some fibinacci number.
  
  owww my brain hurts....LOL:p:p
  
  Golden rectangle - Wikipedia, the free encyclopedia
  
  Nature and art seems to have an inclination towards the golden ratio and the golden rectangle.
  
  The ratio of the large part of the rectangle is about 0,6875 I think or a nice 7 out of 10 in integers
  
  Makes you think no?
  
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ttrance

14 years ago

interesting answers, and yes apparently it does better in marketing. The REAL reason (besides IM, I am an esoteric scholar) is because 7 represents completion. Like, 7 days in a week for example. So when someone sees the 7, on some meta level they connect with the idea of completion which of course makes everyone feel good.

This is the real why behind it.

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schttrj

14 years ago

Originally Posted by ttrance

interesting answers, and yes apparently it does better in marketing. The REAL reason (besides IM, I am an esoteric scholar) is because 7 represents completion. Like, 7 days in a week for example. So when someone sees the 7, on some meta level they connect with the idea of completion which of course makes everyone feel good.

This is the real why behind it.

That's a nice conclusion! I am born on Dec 7, by the way!

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noname987

14 years ago

It's because 7 is a perfect number. When anyone sees 7 it sounds really perfectly made.

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schttrj

14 years ago

Originally Posted by iRunThis

I was just scrolling through the WSO section, the prices that I've seen so far:
$7
$17
$27
$9.97
$9.47
$47
$97
etc.

Why is this? Just curious.

That's because people are used to the SEVEN! Just as we are used to discounts and offers, bonuses and testimonials.

It clicks on the credibility and authority buttons in the buyer's mind.

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Chris Dolan

14 years ago

Its a feel good number, cause you get 3/10ths left after buying, so 7 gives you 3 out of 10 back - you feel good - 1/10th feels like nothing so 9 is not as appealing.

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schttrj

14 years ago

Originally Posted by Chris Egan

Its a feel good number, cause you get 3/10ths left after buying, so 7 gives you 3 out of 10 back - you feel good - 1/10th feels like nothing so 9 is not as appealing.

Needless to say, two of your products end with 7

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xInd

14 years ago

Gotta love lucky number seven!

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Defunct

14 years ago

If someone will buy your product at $17 and not $19 after you have explained what you are offering, then I don't want them to buy it.

Maybe if you sell crap, psychological differences(tricks) like that make a difference.

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Alexa Smith

Banned 14 years ago

Originally Posted by Defunct

Maybe if you sell crap, psychological differences(tricks) like that make a difference.

The "logic" of this observation is fundamentally flawed: at the point at which they buy and pay for it, people have not yet seen the product, only its sales page, so they have no way of knowing that and whether or not it's crap can't actually influence them.

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Defunct

14 years ago

Originally Posted by Alexa Smith

The "logic" of this observation is fundamentally flawed: at the point at which they buy and pay for it, people have not yet seen the product, only its sales page, so they have no way of knowing that and whether or not it's crap can't actually influence them.

Ok then, crap sales letter? Of course people always see the product afterwards.

But say you read a review or an affiliate is promoting the product and says it's good, does the $2 really matter?

I'm all for split testing, but just think about it, what is actually wrong in a situation where a person will or won't buy a product that will help them make money or save time, which are most IM products if there is a $2 difference.

In fact, since you can so easily refund a product, who cares about the price?

What kind of person won't spend $49 but will $47? A robot?

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schttrj

14 years ago

Originally Posted by gwedge

Has anybody actually fully run the split test numbers from their results. Even if they find
that $27 outperforms $29.95 does it outperform enough to make up for the almost 10% drop in revenue.

so...
If 1000 visitors to a page with a product priced at $29.95 resulted in 31 sales
and 1000 visitors to a the same page with it priced at $27 resulted in 33 sales.
Thats a 6.4% increase in sales but a 4% drop in revenue.

Mind you (if you have back end products to offer) those 2 extra customers per thousand added to your buyers list could well mean that your loss in revenue is acually a very good investment. Lets say that 10000 visitors have produced 10 extra buyers on your list that are then offered a $97 product and 2 of them buys. (20% is that realistic?)

In this example the backend product made another $194 but you lost $374.50 on the front end. But of course you still have those 10 buyers on your list that more offers can be made to. Also the results from the different front end price could be much higher than my example and make the whole thing much more worthwhile.

Gets complicated doesn't it, and everybody has a different scenario.

regards
George

As I always say on this forum, it is business, and you have to know how to perform business, and NOT rant about that you have a great product and people SHOULD buy it at YOUR price.

It does not work like that!

You adjust to the market, the market does NEVER adjust to you (unless you are Prince William)!

Originally Posted by Defunct

Ok then, crap sales letter? Of course people always see the product afterwards.

But say you read a review or an affiliate is promoting the product and says it's good, does the $2 really matter?

I'm all for split testing, but just think about it, what is actually wrong in a situation where a person will or won't buy a product that will help them make money or save time, which are most IM products if there is a $2 difference.

In fact, since you can so easily refund a product, who cares about the price?

What kind of person won't spend $49 but will $47? A robot?

I hear ya.

Well, the $2 difference doesn't really matter. But one person started ending the price of his products with SEVEN, and that's how people came to consider any price ending with SEVEN as a bit professional, credible and authoritative.

In the end, it still depends on:

The Customer

The Market

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Defunct

14 years ago

Originally Posted by schttrj

As I always say on this forum, it is business, and you have to know how to perform business, and NOT rant about that you have a great product and people SHOULD buy it at YOUR price.

It does not work like that!

You adjust to the market, the market does NEVER adjust to you (unless you are Prince William)!

I hear ya.

Well, the $2 difference doesn't really matter. But one person started ending the price of his products with SEVEN, and that's how people came to consider any price ending with SEVEN as a bit professional, credible and authoritative.

In the end, it still depends on:

The Customer

The Market

Yeh but this is more of a direct marketing trend not retail or the service industry.

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schttrj

14 years ago

Originally Posted by Defunct

If someone will buy your product at $17 and not $19 after you have explained what you are offering, then I don't want them to buy it.

Maybe if you sell crap, psychological differences(tricks) like that make a difference.

As Josh Spalding said in one of his posts, it is ALWAYS value to someone at least!

And price is determined mostly by the market, NOT by the intrinsic value of a product.

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gwedge

14 years ago

Has anybody actually fully run the split test numbers from their results. Even if they find
that $27 outperforms $29.95 does it outperform enough to make up for the almost 10% drop in revenue.

so...
If 1000 visitors to a page with a product priced at $29.95 resulted in 31 sales
and 1000 visitors to a the same page with it priced at $27 resulted in 33 sales.
Thats a 6.4% increase in sales but a 4% drop in revenue.

Mind you (if you have back end products to offer) those 2 extra customers per thousand added to your buyers list could well mean that your loss in revenue is acually a very good investment. Lets say that 10000 visitors have produced 10 extra buyers on your list that are then offered a $97 product and 2 of them buys. (20% is that realistic?)

In this example the backend product made another $194 but you lost $374.50 on the front end. But of course you still have those 10 buyers on your list that more offers can be made to. Also the results from the different front end price could be much higher than my example and make the whole thing much more worthwhile.

Gets complicated doesn't it, and everybody has a different scenario.

regards
George

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How come most WSO prices always end with a 7?

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