Is it realistic to be a successful marketer without putting your face out there?

35 replies
When asking for IM advice people keep tellling me to put my face out there and use social media like making videos and facebook etc.

Well this is kind of off putting to me since the whole reason I got into IM was cos I thought it seemed like a way to work out of the limelight, behind the scenes. I have really despised the retail jobs I've done in my past since I had to directly mingle with people. I could see myself doing that if it's something I REALLY love having my own product or something but in those cases it wasn't and it was a chore. IM seemed to offer the prospect of being able to enjoy my anonymity whilst still earning an honest buck.

Also I feel I am good with words and enjoy writing so would like to base my marketing mainly on that. Is this still realistic since I am now competing with all the other IMers who are happy to put there faces out there and use social media?

Where there's a will there's a way of course but maybe more the question is what is the best way to work my strong-points?

Maybe people could also offer me other avenues in the MMO arena which might be more conducive to my given criteria.
#face #marketer #putting #realistic #successful
  • Profile picture of the author Rickmci
    For what is is worth I have known two very sucessfull marketers who have remained anonymous while makeing a real nice living Internet Marketing. So I would have to say yes it is posible and blastering your face online is not required for internet success.
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  • Profile picture of the author inter123
    There are so many routes out there to success (and failure). You need not put your face and market your name to make money. Likewise, there are plenty of folks who have used their name, been at it for years and after all the effort would have made more money if the hours were spent working for McDonalds. If you look at Ezine Articles most published authors, I'd say a number of people on that list fall into this category.
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  • Profile picture of the author dewboy06
    I'm sure it's possible! However if you want to begin to use a sales technique that creates a personable and trustworthy image, there's nothing wrong with using a pen name.
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  • Profile picture of the author theultimate1
    Wear a mask... on your name, that is!. I don't see anything wrong with using a pseudonym. Just try not to identify yourself as someone else, jeapordising his/her image and your credibility. All The Best
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  • Profile picture of the author JamesW
    I do okay for myself and not one single person knows what I look like, which is how I like it.

    Plus Allen Says, the owner of this forum, is another case in point. I don't think anybody knows what he looks like and he seems to be doing pretty well for himself.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by JamesW View Post

      Allen Says, the owner of this forum, is another case in point. I don't think anybody knows what he looks like
      Between you and me, he has a very round, very yellow, smiling face and a large cigar (but he's taken the avatar away now in an attempt to conceal the evidence!).
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      • Profile picture of the author JamesW
        Originally Posted by Alexa Smith View Post

        Between you and me, he has a very round, very yellow, smiling face and a large cigar (but he's taken the avatar away now in an attempt to conceal the evidence!).
        LOL, either that or he makes the elephant man look like George Clooney.
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  • Profile picture of the author AmyKay
    I'm sure you can do it, yes! Especially if you enjoy writing. How many print journalists never show their face? Lots, I'm sure.

    Best wishes!
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  • Profile picture of the author steadypay
    Ok, so now we've figured it can be done, what sort of things should one do to beat the competition; since most who are willing to do the social networking stuff will be doing article marketing AS WELL so how to keep up with/beat them?
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  • Profile picture of the author Fun to Write
    I think you are under the impression that the only way you can make money online is to copy what the big gurus do. They put their faces out there because they need to establish a reputation as Internet Marketing Authority figures.

    Unless you are planning to become an internet marketing teacher or consultant, or produce your own product where your identity matters because you are telling your own personal story, then you can remain perfectly anonymous.

    There are countless people making money online who we'll never know what they look like or any other personal thing about them. There are many successful affiliate marketers who fall under this category.

    If you want to remain behind the scenes then only pursue opportunities that allow you to protect your identity. There's no requirement that you put your face out there, unless you want to.

    Keep reading and learning and you'll find a business model that works well for you.
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  • Profile picture of the author Headfirst
    Yeah, it's possible. I did it for years. You're going to need to focus on paid advertising to really make it work. Ad broker/click flip / ad arbitrage stuff.

    The problem is those opportunities seem to be rarer and rarer these days.

    I did this from 2004 to 2009 without problem, but online marketing seemed to reach it's tipping point and I found that there was much more money now in teaching these techniques and skills to business owners. Which of course requires being at the forefront of your business.

    Is it still possible to do? Sure, but you're going to need a decent bankroll to get started if you want it to be your main source of income.

    You can still find offers and ad networks that will allow you to get a 30% return on your ad spend. The downside is you're going to need around $25k in starting capital to make an income of ~$40k per year.
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  • Profile picture of the author amylimcd
    You can definitely succeed in internet marketing without having to reveal yourself, but I think that this factor will affect the types of business models you will want to pursue.

    I started off in IM quite a few years ago wanting complete anonymity because I ran a very successful consultancy outside IM and did not want to cause branding confusion.

    As my businesses grew, I started to publicly associate myself with SOME of my websites because it helped to increase sales and diversify what products and services we could offer.

    But for many of my other websites which generate revenue consistently, I am not associated with them publicly at all.

    You should just pick the business models where this component is not absolutely necessary for creating an income stream.

    Amy
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  • Profile picture of the author steadypay
    Care to name some of the business models which fits such criteria?
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  • Profile picture of the author Steven Miranda
    I think it sure helps with putting a face with the them... better brand yourself maybe.
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  • Profile picture of the author Tim_Carter
    With a face like this, I'm not hiding it. lol - well maybe I should.

    This isn't modeling or porn. No one cares what you look like!
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  • Profile picture of the author Ofthemix
    Wow, I really sympathize with you. I absolutely HATE customer service or really having anything to do with customers in general . . . which is why I don't create products or engage in list building. It's amazing that I even run a forum and blog.

    My biggest pitfall has been falling back into using more social methods to make money (product creation, list building, forum marketing (notice the sig lol), and I'll do it for about a month and then realize that I loathe doing it. What's the point of doing something that you hate to make a living? You might as well go get a job, in my opinion.

    Luckily there are more ways than 1 to skin a cat when making money online, though I have to honestly say that I think (my own personal opinion, not to be taken as fact), that trying to go the non-social unseen method of making money online can be a lot harder and takes a lot more effort. But if that's what it takes to make me happy, then it'll be worth the hard work in the end.

    I think it really is about finding a method that works and repeat it over and over again. It might be a slow climb to the top, but when you reach it you'll be at a much happier place than you ever could have imagined.
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  • Profile picture of the author paulie888
    Of course it's still possible. There are some millionaires in IM who remain very reclusive and won't even reveal their faces, so please don't use that as an excuse not to go full throttle with your IM.

    Your approach may have to be slightly different since you will not be using the branding angle all that much, but with this 'incognito' approach it is still very possible to make a good living in IM.

    Paul
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  • Profile picture of the author Kezz
    You absolutely can, but ideally you will still need some kind of identity even if its not your own personal identity.

    Take the Envato marketplace for example, who own Theme Forest, Audio Jungle, Flash Den and so on. Extremely profitable with a very strong identity and branding but no specific personality at the forefront.

    Here's an article on their success: Ask the Expert – Speaking About Startups with Collis Ta'eed of Envato Design Informer

    Most importantly you have to have something extremely helpful to offer, and then you need to tie that to something people will remember. That can be your own face and personality, but it can just as easily be company branding.

    The advantage of taking the company branding is you can sell off your empire any time but you can never hand over rights to yourself.
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    • Profile picture of the author paulie888
      Originally Posted by Kezz View Post

      You absolutely can, but ideally you will still need some kind of identity even if its not your own personal identity.

      Take the Envato marketplace for example, who own Theme Forest, Audio Jungle, Flash Den and so on. Extremely profitable with a very strong identity and branding but no specific personality at the forefront.

      Here's an article on their success: Ask the Expert - Speaking About Startups with Collis Ta'eed of Envato Design Informer

      Most importantly you have to have something extremely helpful to offer, and then you need to tie that to something people will remember. That can be your own face and personality, but it can just as easily be company branding.

      The advantage of taking the company branding is you can sell off your empire any time but you can never hand over rights to yourself.
      Another important point you should consider is your long-term vision for your business. When you do not personally brand your business, it opens the door to it being easily sold to someone else years down the road. There are people who develop a business with a plan like this in mind, so it'd be wise to think about your long-term business plans before deciding one way or the other.

      Paul
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  • Profile picture of the author savinap
    Yes, it's sure possible. Anyone of us could make it if he/she tries.
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  • Profile picture of the author kianhowe
    It is a double edge sword in my opinion. I know many people who use other names when it comes to marketing their online businesses. These people typically have many products ranging across different niches.

    I guess it all depends on which path you want to go on to.
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  • Profile picture of the author focused
    Yes it is possible to enjoy your anonymity and still do well in the IM arena.
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  • Profile picture of the author theultimate1
    Well... how about this? I show my face but show up with a different name (for various genuine reasons)... Is that acceptable?
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  • Profile picture of the author Rob Bright
    Yes of course you can, just depends on what niche you are working in, for example if you were promoting yourslef and a biz opp to get people started online I am sure they would want to know who they are dealing with.

    As for another niche like teaching your pet monkey to play tennis, well probably no need to brand with your own face, as these people will just be looking for cool information, and you can give it to them
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  • Profile picture of the author celente
    I am a nobody and making about 10 times what I use to in a stinking day job.

    I also have friends in the IM game and other dating niches absolutly crushing it online. And no you will not know who these guys are, or heard from them before.

    So I say no, where there is a will there is a way. Work hard, and reap the rewards, nothing more nothing less. Also build a list, once you do that, your entire outlook to owning a business will change.
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  • Profile picture of the author crystalDMP
    I think it is possible as I know a super aff does that. But with aff marketing, it's getting harder if you want to work with networks.
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  • Profile picture of the author nbajerseys
    Nothing impossible. Everything depends on your choice, I believe.
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  • Profile picture of the author eBusinessChamp
    Eben Pagan started out as David DeAngelo, and it seems his Double Your Dating course was a big success.

    I guess the pen name route is very good to go with.

    But honestly, I am starting to stick my neck out a bit. Meeting other people online, partnering up, sharing could definitely speed up your success!
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  • Profile picture of the author Paleochora
    To pick up on one point here...

    Of course you can use social media without 'putting your face out there'. Heck, you are actually using a social medium to ask these questions here.

    There are many who create a new 'persona' for every niche they enter. A persona which , from research, suggests that the potential customers will relate to. So if, for example, research shows that a lucrative women's health niche is attractive to females between the ages of 40 and 70, then an attractive young-looking female professional in her mid-50's may be a figure they could relate to more than a 24 year old, spotty male IM nerd when interacting with that site.

    Videos can be made with powerpoint. Even "Video Boss" Andy Jenkins hates to be 'on camera' and almost all of his videos are slideshows. So you don't have to point the cam at your face either.

    Your name only becomes an important factor if and when you want to create your own products for branding purposes. Even then, it doesn't have to be your actual name. Just register a business name.
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  • Profile picture of the author harrymcclaire
    there is nothing wrong.

    just that the thing about putting a face to a name is that it appeals to some people who needs the personal affirmation.

    like before they buy something they want to know its a real person as usually scammers will not put a face to their name. [although some do]
    But im not saying those who do not have a face to their name are scammers.

    just think about it.

    if u come across a page that has a guys face and he is trying to tell you his method of how he made money online compared to a sales page with no face and asking u to buy something online.

    which will u choose?

    BUT having said that u still can make it out there online without a face.

    is just that some people like social affirmation that comes with a face.
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  • Profile picture of the author myseoclub
    If it bothers you so much and you want the image. What is stopping you getting a nice picture made and a pen name????

    Many of us use it in our niches and I don't use my own image and never have. I value my privacy and it has never stopped me from being successful.

    I get invites every day to seminars but I would rather spend time with my family and work when I want to work.
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  • Profile picture of the author sbucciarel
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    Originally Posted by steadypay View Post

    IM seemed to offer the prospect of being able to enjoy my anonymity whilst still earning an honest buck.
    It will be difficult to earn respect and trust unless you establish some persona that represents your business and people come to recognize it and trust it. A photo of you isn't necessary, as Paul Meyers ... and myself ... and Allen, the owner of this forum can testify, but I use my real name and have built enough of a reputation that people identify with my avatar and know who I am when they see it.
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    • Profile picture of the author theultimate1
      Originally Posted by sbucciarel View Post

      It will be difficult to earn respect and trust unless you establish some persona that represents your business and people come to recognize it and trust it. A photo of you isn't necessary, as Paul Meyers ... and myself ... and Allen, the owner of this forum can testify, but I use my real name and have built enough of a reputation that people identify with my avatar and know who I am when they see it.
      Wha.. wait! You're not the attractive lady I see in the picture?

      P.S.: No offence Suzanne, all in good spirit
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      • Profile picture of the author sbucciarel
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        Originally Posted by theultimate1 View Post

        Wha.. wait! You're not the attractive lady I see in the picture?

        P.S.: No offence Suzanne, all in good spirit
        lol. I'm not saying.
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