All-In-One: All About eZine Advertising

by admin Administrator
26 replies
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All-In-One Threads:

All-In-One threads is something I'm starting here where we as a group try to list damn near everything known about the subject of the thread. When you see an All-In-One thread feel free to speak up. It can be a 'secret', just a technique you happen to use or even something you haven't used, just heard about - whatever. Feel free to join in.

Please do not use the term All-In-One anywhere on this board. It will be saved for these threads specifically so at some point all one will have to do is search for the term "All-In-One" and all these threads will be easily found. At some point these will become some of the most sought after threads on the forum so it might be a good idea to participate if you have something to say people are going to really like.

If you have a great idea for an All-In-One thread please send me a PM and let me know about it.

To Find All All-In-One Threads Just Click Here: allinone - WarriorForum - Internet Marketing Forums - Threads Tagged with allinone

Thank you..
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Please list any tips, tricks or sources for eZine Advertising here.

Thanks!

Allen

#advertising #allinone #ezine
  • Profile picture of the author Matt Morgan
    My ezine tips:

    Ezine tip 1) Before emailing a en ezine owner, make sure you do some research about what the ezine actually is about, and subscribe to their newsletter so you know the style of. (paid ads, solo ads)

    Ezine tip 2) Tweak your solo ad, and squeeze page towards the style of the ezine directory, as each ezine is written for a different style of audience.(paid ads, solo ads)

    Ezine tip 3) Use a catchy title for your solo ad email title (paid ads, solo ads)
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    • Profile picture of the author Kev Stevenson
      Completely new to this topic but it is an ALL in one so here's my question...

      paid ads?
      solo ads?

      How do these differ apart from the fact that #1 sounds like it costs money?
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  • Profile picture of the author myob
    Besides using the JV forum for your advertising campaigns, () another excellent resource for finding ezine publishers in niche markets is the Directory of Ezines (directoryofezines.com)
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  • Profile picture of the author tpw
    Ezine publishers have one rule of thumb:

    They need to present their readers the kind of content that will keep them coming back for more.

    They need to maintain their open rates, in order to grow their publication and their revenue.

    Article marketers who understand this can become the publishers' best resource for keeping the publishers' readers happy and opening subsequent issues.

    And as an advertiser, you want your advertising to match the vibe of the audience, and live up to the expectations set forth by the publisher.
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    • Profile picture of the author Adrian Jock
      Ezine Advertising: Guess Who is the Uninvited Guest

      Some ezine advertisers are busy searching for “the best ezine to advertise with”, even if such ezine doesn’t exist. Others are busy looking for “the most responsive list”, as if it does exist a list of idiots who jump quickly once any garbage lands in their Inbox. Actually many online advertisers believe that once they buy a solo ad slot or another ezine ad slot, they are some kind of SPECIAL GUESTS and everything is solved by the publisher who publishes “the best ezine” that has “very responsive readers” and it will produce for the advertiser “the best ROI” (ROI = return on investment).

      These approaches are completely wrong. Here are some ezine advertising “secrets” …

      Most of the people don’t like ads. People don’t subscribe to ezines for the purpose of reading your ad, clicking on your link, visiting your website, buying your product, signing for your mailing list. Nope. Actually no reader cares about you. People care about them. People are online for making money (for themselves, not for you), for having fun, for solving their problems (not yours), etc.

      Therefore forget about that “Special Guest” approach. An ezine advertiser, the same like any other online or offline advertiser, is just an UNINVITED GUEST.

      “When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.” – John O’Toole, The Trouble with Advertising

      No reader is obliged to read your ad, to click on your link, to visit your website and to buy your product. No publisher can do that for you, no matter how good is her or his ezine. It is YOUR job to GRAB & KEEP READERS’ ATTENTION right in the seconds your ad is in front of their eyes. If they skip your ad … for ANY REASON, you FAIL.

      Got the point? Focus on your ad copy, offer solutions, make readers’ life better and you’ll make yours alike!

      Adrian

      P.S. You do NOT have permission to use the article above for your ezine or website unless the Author (that's me!) has expressly granted you his prior written consent to so reproduce, retransmit, or republish the material.
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  • Profile picture of the author CatherineC
    Banned
    myob is the pro, but one thing I'll add is that as with anything, have your sales funnel tested, dialed in, and converting properly FIRST before spending money on a paid advertisement.

    That goes for any sort of paid marketing effort, but even moreso with solo-ads.
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  • Profile picture of the author Alex Barboza
    This is a topic that interests me a lot. I will subscribe to the thread to see the experts writing their experiences and tips

    Thanks to admin for opening this all-in-one threads. So much value in here!
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  • Profile picture of the author CraigRC
    Kev: Paid ads (more common name is "sponsored" ad) can take a few forms with Ezine publishers, from little adwords/adsense style text ads within the next newsletter to be sent out, to clickable banner/graphic ads in html-heavy newsletters.

    A solo ad is typically one where you control your own creative, speaking directly to the target audience (i.e., you write the email they're going to be sent).

    Both cost money.

    Typically a solo ad is going to perform better than a sponsored ad because again you're shaping your message and your pitch, but it's usually more expensive.

    If you're pusuing Ezines as a traffic source you'll want to try both and track the results, just as you would any sort of PPC or generic ad campaign.
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  • Profile picture of the author TracyNeedham
    Don't expect magic from one ad...They say it takes people seeing you 7-9 times to even notice you. That doesn't mean you have to do that many ads or solo ads--hopefully, they're seeing you other places as well. But we always used the rule of thumb of running the same ad a minimum of three times to get the best results.
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  • Profile picture of the author RedHat39
    This is a very interesting topic and one I've been researching a lot lately. My main questions is who can you really trust to place an ezine ad with? It's easy for an ezine publisher to claim to have 100s of 1000s of subscribers, but how can this really be verified? I know one ezine publisher who sends out a promo to buy solo-ads and claims to have over 50k subscribers, but to this day, and I've been subscribed to her ezine for months, all I ever see is her promos - no ezine of any sorts.

    And one last question. I see Directory of Ezines mentioned a lot. Is it really worth the $197 price tag? Seems like an awful lot to get a directory of ezines that are published.
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    • Profile picture of the author myob
      If you are looking for any guarantees especially in advertising, there is none. When choosing an ezine to advertise in, it usually is best to subscribe to the ezine as mentioned above. Test a few small ads. Most ezines have different ad packages to choose from. Above all, test your conversion process and sales funnel before entering any major advertising campaign.

      Don't discount the advertising offers in the JV Forum, either. Reputations are valued here in the WF, and it is unlikely very many would risk being called out for overly inflating their subscriber lists. But, that is also a risk; an acceptable one IMO however.

      You can find ezines in the search engines by typing in "ezines: niche", replacing the word niche with whatever major keyword or phrase matches your target market. This option is probably the worst choice because you really have no idea what may come up.

      The Directory of Ezines is an effective tool which I have recommended quite often in many of my posts. It is not an all-inclusive directory by any means, but has served me well for over 10 years. Among other resources, including all mentioned here, I still use the DOE nearly everyday. Anyone who is doing some serious ezine advertising regularly should indeed have it as part of their marketing arsenal.
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    • Profile picture of the author Adrian Jock
      Originally Posted by RedHat39 View Post

      It's easy for an ezine publisher to claim to have 100s of 1000s of subscribers, but how can this really be verified?
      Some publishers will show you screen captures from their AWeber's account. However, the pro scammers can show you fake pictures or videos. Other publishers (including me) won't give you any proof for the subs count. Did we find an answer to your question? Nope. What's next? It comes the magic word in IM: make some tests. Oh... and use some logic assumptions. Such as ... if I'm telling you that I have 100 subscribers, believe me! The scammers usually are not idiots and being in my shoes they would tell you 100,000 instead of 100 :-) Did we find the answer? Only a small part of it.

      The truth is that you're not able to find THE ANSWER unless the publisher gives you access to her or his Aweber (whatever) account. But such publisher must be crazy; anyway even in that unlikely case you may not find the answer unless the publisher uses a pro email marketing service. Why? I know some publishers who care about their ezine but not about technical stuff. If you have the chance to check their account and see 10,000 names and email addresses ... it doesn't mean that there are 10,000 subscribers. I know a publisher who some months ago was claiming 20,000 subs. Having a problem with her host, she asked me what to do. I recommended her to move the list and use a pro email marketing service. She moved it. Well... she found out that out of 20,000 email addresses collected during the last 10 years ... now she has in reality ... under 100 subscribers I know that publisher since many years. She is a nice and honest old lady. However, by now her ignorance ... well ... transformed her in a kind of scammer. I'm 100% sure that she never wanted to scam any advertiser. But... well... she quite did it...

      Originally Posted by RedHat39 View Post

      I know one ezine publisher who sends out a promo to buy solo-ads and claims to have over 50k subscribers, but to this day, and I've been subscribed to her ezine for months, all I ever see is her promos - no ezine of any sorts.
      This case is not very uncommon. There are scammers out there, there's no doubt, but I won't talk about them but about commercial maling lists. In my opionion, ezines and commercial mailing lists are different. Without trying to enter into any dispute... lots of warriors publish ezines and newsletters but if you subscribe to them then you notice that they are not ezines or newsletters. Maybe in their opinion there is no difference between an ezine, a newsletter and a commercial mailing list. Or maybe they simply needed a name for their email publication and they didn't find other name than ezine or newsletter (I don't know what I would do in a similar situation ). Or maybe I am wrong and the difference I am talking about doesn't exist. Then "buy my stuff all day long" is an ezine :rolleyes:

      One last idea ... the fact that your publisher sends only promos doesn't automatically mean that the figure of 50k is fake. Irrespective of the ezine-name-dispute mentioned above, there are lots of honest IMers who publish that sort of publication. There is nothing wrong with them and their stuff even if I don't agree with the name of their publication :-)
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  • Profile picture of the author superman1231
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    • Profile picture of the author VaultBoss
      One thing to keep in mind is that you need to find a solo ads vendor or an ezine publisher that has a list (or a segment on their list) built specifically around the main topic your OWN list or your own product is about...

      It is a total waste of money to buy ads that will be sent to un-targeted recipients.

      Sure, on an IM generic list you will find people needing weight-loss advice too (some of them) BUT they did not subscribe on the original list for such tips and may not consider the sender (ezine publisher or solo ads vendor) as a resource for quality advice on such matters...

      Best thing, as always in IM, is to test first. Buy a small amount, watch the stats, decide if to buy more or move to the next choice...
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      • Profile picture of the author VaultBoss
        Another thing to consider is to have different funnels for different traffic sources.

        This is VERY important.

        Here is an example...
        Say you wanna build a list of people interested in WP plugins... it's a common thing.
        Think about those prospects.
        They will be fairly tech savvy, even if not experts per-se, maybe... BUT nevertheless, they will surely be used to various types of websites, popups, exit windows, etc...

        You need a certain type of page to show to these people, based on the assumption they already know HOW TO use that page, how to subscribe, input their info, etc...

        IF you wanna build a list of people interested to learn more about what all this IM is, as a whole (the well known newbies) ... then you should NOT assume they know what and why to do certain things.

        While the first category, after subscribing will look into their Inbox to find a download, therefore the second page on your funnel could be say... a related offer to monetize the traffic...
        The second category may NOT know and they may expect to get the thing they opted-in to be shown INSTANTLY on the next page. Failing to do so or at least explaining what they have to do to get it, may simply piss them off and in such a case, a related offer shown on second page of the funnel would be far far less well converting, as a result you'd rather lose more money than you'd make during the lead acquisition.

        With all the above considered, you will now be able to buy different types of traffic from various sources and you will be able to assess value to each type of leads you get, therefore you will be able to properly budget your ezine or solo ads buys properly.

        Never just look at the price per click or price per lead (eventually) without considering also the traffic source at the same time.

        In this case, many times cheap also means cheap quality of leads...
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      • Profile picture of the author dpwilliams
        I think this thread would be VERY HELPFUL if folks would post a list of Ezines.

        Also someone asked about the $197.00 fee for The Directory of Ezines...is it worth it? I was looking at that site yesterday and would love to see a response.

        Deb Williams
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    • Profile picture of the author Kal Sallam
      Originally Posted by superman1231 View Post

      thank you this thread has really helped with my advertising but i am still stuck as it seems advertising costs are higher then revenue i get from my website? my website is a online game website so people are not looking to buy things but play flash games instead
      Thanks for the bump
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    • Profile picture of the author VaultBoss
      Originally Posted by superman1231 View Post

      [..]i am still stuck as it seems advertising costs are higher then revenue i get from my website? my website is a online game website so people are not looking to buy things but play flash games instead
      You need to build a funnel that would allow you to add leads (people interested in playing flash games) to your list, from the traffic you get to your website.

      Once you've done that, you can easily monetize those leads by recycling the traffic, sending them anywhere you want - thus getting paid for your list building efforts and allowing you to reinvest part of that income into buying even more traffic.
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  • Profile picture of the author paul nicholls
    make sure:

    1. your squeeze page converts at at least 35%

    2. include a OTO to increase profits

    3. use single opt in

    4. include an upsell after someone buys the OTO (for tonnes more profits)

    5. split test your squeeze pages and OTO pages to see what works best

    6. Best price for a OTO in my testing is between $5 - $11

    Paul
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  • Profile picture of the author talfighel
    My best tip would be to test each and every ezine out there that you want to use. You might buy 2 solo ads from 2 different websites. 1 will bring you great results and the other one will probably bring you no results. But the KEY here is to find the one that works well and use it again in the future.

    You don't want to come to the point where you just are not sure which one brought you the desired results. You got to track each promotion out.
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  • Profile picture of the author rakeshkalal514
    Actually, are the bottles in store full size? If you go darker at all in summer months it might be worth getting N2 just to be on the safe side.
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    • Profile picture of the author MikeTucker
      Originally Posted by rakeshkalal514 View Post

      Actually, are the bottles in store full size? If you go darker at all in summer months it might be worth getting N2 just to be on the safe side.
      LOL, WTF?? :rolleyes:
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  • Profile picture of the author Willmarathon
    Originally Posted by admin View Post

    ------------------------------------
    All-In-One Threads:

    All-In-One threads is something I'm starting here where we as a group try to list damn near everything known about the subject of the thread. When you see an All-In-One thread feel free to speak up. It can be a 'secret', just a technique you happen to use or even something you haven't used, just heard about - whatever. Feel free to join in.

    Please do not use the term All-In-One anywhere on this board. It will be saved for these threads specifically so at some point all one will have to do is search for the term "All-In-One" and all these threads will be easily found. At some point these will become some of the most sought after threads on the forum so it might be a good idea to participate if you have something to say people are going to really like.

    If you have a great idea for an All-In-One thread please send me a PM and let me know about it.

    To Find All All-In-One Threads Just Click Here: allinone - WarriorForum - Internet Marketing Forums - Threads Tagged with allinone

    Thank you..
    ------------------------------------


    Please list any tips, tricks or sources for eZine Advertising here.

    Thanks!

    Allen

    Can I provide a partial list of links to help people out or will that be deleted
    because they are links?
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    • Profile picture of the author JohnMcCabe
      There's been discussion (and partial lists) of ezine directories.

      Warning:

      No matter how concientious the owner of a directory is, by the time you find it, it will be out of date. It's a fact of life in the ezine world - people start ezines like they start blogs, with the best of intentions. Then they find out how much work goes into producing a regular periodical, especially when they learn about having to find advertisers or test copy and they don't get rich overnight. So, having invested the time and/or money to list their shiny new ezine on every directory they can find, they now abandon it. Just like the millions of blogs which have gone dark, yet still exist because they simply haven't been removed.

      Be prepared to treat finding reliable ezine advertising like panning for gold. Some shiny things are the real thing. Some are pyrites (aka "fool's gold). most are just slag you have to get through.

      When you do find a publisher that produces results, follow Bill's advice above and do whatever you can to support that publisher in achienving his goal - happy readers who can't wait for more and trust and welcome his recommendations.
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