How do you make your list 'profitable'?

21 replies
Curious what you do specifically to make your list profitable?

I know the 'standard' response is 'write good stuff, give good stuff, then ask them to buy'. But what *specifically* do you do?

In otherwords, how to get people to realize that purchasing from you is an excellent decision, not only because you mentioned it, but because it is something they genuinely need and will help them?

John
#list #make #profitable
  • Profile picture of the author KyleLogue
    Good question! This is a common one in sales and marketing. The key is to sell on benefits. How is the product that you're talking about going to help your readers profit more or tackle a tough problem that they're having. If you can convince them that the cost of the product is greatly out-weighed by the benefits that it provides, you're set!
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  • Profile picture of the author cashmagnet
    I will give you one tip that will end all tips (for this question in particular) not advice just tips,

    Ask them! But not like "hey I wanna make something to sell you so tell me what you want?"

    Just ask them what they want give them a multiple choice survey with a other box to enter text if they want to. Then over deliver and go crazy value proposition on what you now definitely know that they want and they will buy because they have already justified it to themselves anyway.
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    If your looking for fast success with low failure get a coach/consultation, DM for skyp bookings.

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  • Profile picture of the author Bruce Smith
    Too much hype can work against you. There are some hardcore sales letters out there, but for the most part, the service or product should be able to sell itself. If you do hype up your products, then you need to at least provide some sort of guarantee. The more satisfied customers you get from a simple service or product that sells itself, the more likely you are going to find that people will trust you and recommend you. Those people are then likely to go to your site, sign up on your list and look forward to the same good service you provided their friend or family member. This means that you need to gain their trust and keep it by providing consistency in your services.
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    • Profile picture of the author createyouwealth
      If you are building a list in a Specific niche make sure you stick to giving valuable information and send them offers that you know they will buy related to the niche.

      Don't send them unrelated free info or products to buy. And when you do send them products to buy make sure you test the product yourself and see if you can profit a little from practicing what it teaches, then you will have proof that it works if they implement the techniques and you will not be sending them junk products.

      All the best,

      -Eric
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      • Profile picture of the author RichMag
        Originally Posted by createyouwealth View Post

        And when you do send them products to buy make sure you test the product yourself and see if you can profit a little from practicing what it teaches, then you will have proof that it works if they implement the techniques and you will not be sending them junk products.
        100% on the Money Eric. Before I send anything out to my Niche lists, I always try to buy and test the product first. Obviously, this is easier with IM products (ebooks, videos, etc) then an Espresso Machine.

        The quickest way to burn your list is by promoting junk products and telling your list that they are GREAT!
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        • Profile picture of the author iansinfo
          There is no quick way around this. First of all I would be giving away some quality stuff. You need to show people what quality work you do and by doing this you build up a reputation and people start to trust you. You can then email them a special offer for which they pay. Hope this helps
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  • Profile picture of the author Michael Lee
    One thing that worked like a charm with my list is giving them time-sensitive special offers on products that I'm affiliated with. I just ask the vendor to create a special page and offer for my lists. The offer usually lasts around 3 to 4 days. I email my list on the first day and send an urgent "less than 24 hours left" email on the last day. Just don't overdo this or your special offers would look ordinary.

    Another advice is to actually relate your experience in using the product. State something specific like "On page 23, I learned that (fill in the blank). I applied it and got a (fill in the blank). It's pretty simple and I think anyone can do it."
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  • Profile picture of the author nicelife
    It's pretty simple really, at least conceptually . . .

    Educate your list on how they can accomplish their goals and dreams

    Do this in small steps this over a period of time, let's say 30 days . . .

    Then you make their life easier by providing a way for them to reach it faster and easier with a product such as a piece of software.

    This is the most profitable way according to my experience . .

    Specifically!

    Find a good product, preferably something you are using yourself or your own creation.

    Educate your list about how to perform what this product does but in a more manual way, the hard and time consuming way i.e.

    Then save their time with your solution.

    It's hard to be more specific than this I think and the answer to your question tends to stop at the conceptual level.

    But it's for you to know your market and the specifics of the solution you provide and what your target audience needs.

    That's how close I can get, hope it helps a bit anyway . . .
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  • Profile picture of the author PVReymond
    You have to make them understand that they need your product
    now to solve their problem, explain it clearly... give them
    all the reasons.

    Point out what will happen if they don't buy your product.

    Use tons of testimonials explaining how your product solved
    their problem and why they like to do business with you.

    Thanks,
    ^PV Reymond
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  • There are three key steps to profit from mailing lists:

    1) First of all, a mailing list is nothing but an audience. Therefore, your very first task is to engage them so they don't stand up and leave the class room: build credibility, authority and likability with your list, which is why it's usually recommended that your first few mails in your follow up sequence should be based on pure quality content rather than promotional pitches.

    You know, you gotta "warm them up" first. Believe it or not, you dont need dozens of emails for that: 4 or 5 super quality pieces of free content will give you their full attention, and they will be looking forward your future emails.

    2) From that moment on, dont just toss in blatant promo emails with your affiliate links on it. Instead, link your emails to video-reviews or articles where you expose the product at hand: what is it about, what do you like and dislike about it, how it can help your subscribers, what's the best way to use it, etc.

    You know, people hate to be pitched, but they appreciate a solid and honest product demonstration. Asking the product owner for a complimentary copy and recording a 10-minute video tour takes no time and it multiplies conversions, trust me.

    3) Every now and then, perhaps once a month (no need for more), toss in another quality, content-based, pitch free piece of content so they remain subscribed and happy to keep on receiving your emails.


    I've implemented those three steps into most of my niche email lists and it works wonders. And it doesnt require that much effort once the follow up sequence is implemented, tweaked and optimized.
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  • Profile picture of the author WillR
    Almost all the responses above talked about delivering some free content and then hitting them with the sell. The point I am making is that almost everyone mentioned promotions and selling as one of the most important ways to make your list profitable.

    IMO the fastest way to make your list profitable is to forget about selling them anything at all. As soon as you concentrate on the selling side of things your subscribers will catch on very quickly. Most people have a built in BS detector and they know if you are genuinely interested in helping them out or if you are just priming them for a later hard sell.

    It's not enough to just give away some free content and think that builds trust and rapport with your list. It's not the case. There is a lot more to it than that.
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    • Profile picture of the author Shaun OReilly
      Originally Posted by WillR View Post

      IMO the fastest way to make your list profitable is to forget about selling them anything at all. As soon as you concentrate on the selling side of things your subscribers will catch on very quickly. Most people have a built in BS detector and they know if you are genuinely interested in helping them out or if you are just priming them for a later hard sell.
      If you don't sell things to your list (either of your own
      products, affiliate offers, etc.), then - forgive my French -
      but how the feck do you generate a profit?

      The subtext of your comment is that selling to your list
      is a bad thing, and giving away content is a good thing.

      It is possible to sell things to your list that genuinely
      helps them and sell them things that they are grateful
      for.

      To just give away free content all the time conditions
      your list to NOT buy and people who don't buy will not
      generate you a monetary profit.

      To generate a long-term profitable list - it has to be
      win-win - where both parties benefit.

      Win-lose and lose-win are dumb options.

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author WillR
        Originally Posted by Shaun OReilly View Post

        If you don't sell things to your list (either of your own products, affiliate offers, etc.), then - forgive my French -
        but how the feck do you generate a profit?

        The subtext of your comment is that selling to your list
        is a bad thing, and giving away content is a good thing.

        It is possible to sell things to your list that genuinely
        helps them and sell them things that they are grateful
        for.
        No no. I never said you shouldn't sell anything to your list. Of course you have to sell things in order to make a profit - that's common sense. What I said was you should not concentrate on the selling part alone. As soon as you concentrate on making money from your list it becomes very obvious to those people on your list.

        The number one thing you should concentrate on is helping the people on your list solve their problem. That's the most important thing. Before you send each email you should be asking yourself what is the next logical thing you can give to your list to help them reach their goals in the quickest time possible.

        If it's a paid product then you owe it to them to tell them about it. If it's a free product or free information then you need to tell them about it as well. Either way, whether free or paid, it is irrelevant. The important thing is that the product or info you are recommending will help them take the next step towards their goal.
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        • Profile picture of the author Shaun OReilly
          Given that you originally wrote...
          Originally Posted by WillR View Post

          IMO the fastest way to make your list profitable is to forget about selling them anything at all.
          And now you say...
          Originally Posted by WillR View Post

          No no. I never said you shouldn't sell anything to your list.
          It's easy to see how some people could get confused.

          Your second post makes a lot more sense now that
          you've clarified what you mean.

          Dedicated to mutual success,

          Shaun
          Signature

          .

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        • Originally Posted by WillR View Post

          The important thing is that the product or info you are recommending will help them take the next step towards their goal.
          Hmmm yes, we marketers sometimes forget that the people we email to are actual human beings. I agree with Will: if you genuinely help them solving their problems, they will trust your purchasing recommendations.
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  • Profile picture of the author Andy Fletcher
    Originally Posted by InternetSuccess001 View Post

    Curious what you do specifically to make your list profitable?

    I know the 'standard' response is 'write good stuff, give good stuff, then ask them to buy'. But what *specifically* do you do?

    In otherwords, how to get people to realize that purchasing from you is an excellent decision, not only because you mentioned it, but because it is something they genuinely need and will help them?

    John
    By having things they genuinely need and will help them and selling it to them ...

    There's no point spending months building a rapport with your list just to sell a single product. You're in business. You have to sell stuff.
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  • Profile picture of the author iansinfo
    Building relationships is the key I believe and you do that by geting the clients trust
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    • Profile picture of the author marcuslim
      I remember Frank Kern saying that the money is not in the list, but in the value that you deliver to your list, which is a good summary of a lot of things that have been said so far. Provide good value, good information to your list that solves their problem, focus on this, give. Then over time, because you have been genuinely helpful, your list will trust you and will be happy to consider any recommendations you give them.
      Signature
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      • Profile picture of the author WillR
        Originally Posted by timyang View Post

        I remember Frank Kern saying that the money is not in the list, but in the value that you deliver to your list, which is a good summary of a lot of things that have been said so far. Provide good value, good information to your list that solves their problem, focus on this, give. Then over time, because you have been genuinely helpful, your list will trust you and will be happy to consider any recommendations you give them.
        It's not enough to just give give give to your list. If you keep doing this to build 'trust' what you will end up with is a list you have trained to expect everything for free. So as soon as a paid product comes along they will think to themselves... "Nah, I'll just wait until he sends the next free goldmine..."

        The money is not in the list. The money is not in the relationship with that list. You can give stuff away and have a great relationship with your list, but it doesn't mean they will ever buy anything from you. The relationship is in the way that list behaves and that is up to you.

        As I said in my post above...

        The number one thing you should concentrate on is helping the people on your list solve their problem. That's the most important thing. Before you send each email you should be asking yourself what is the next logical thing you can give to your list to help them reach their goals in the quickest time possible.

        If it's a paid product then you owe it to them to tell them about it. If it's a free product or free information then you need to tell them about it as well. Either way, whether free or paid, it is irrelevant. The important thing is that the product or info you are recommending will help them take the next step towards their goal.
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  • Profile picture of the author alcymart
    I mold up pre-qualified buyers from my Ad copy before they reach my mailing list

    Bernard
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