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Clickbank Vendors: How Many People Abandon Your Sell at the Clickbank Order Form?

by John Hocking
8 replies
I was reviewing the Clickbank Analytics as saw that rate of abadoning the sell at the clickbank order form for several of my products is about 15 to 1 or worse.

At first I thought this might be some sort of bot but when I compare it to the Google analytics, I found that these are reall clicks with multiple affiliate ids.

My question for you is what is a normal rate of abadoning the sell after they reach the Clickbank Order form?

Is 15 exits to 1 sell normal? On other products I am seeing 20 to 1 or more.
#abandon #clickbank #form #order #people #sell #vendors
  • Profile picture of the author sylarrr
    The payment page cancel rate might be high because customers aren't iterested in your salescopy (excelent product, you wont disappoint, before 197 -> now 27$ blahblah.. etc.) and they just want to see the final price. Scroll to the end of page and click "order now"...atleast I do it that way when I am lurking after my competidors
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  • Profile picture of the author yourreviewer
    One of the reasons could be because Clickbank order page looks so different from the salespage. It is advisable to have a screenshot of the Clickbank order page or even better a video explaining the entire order process in the salespage to decrease the abandonment rate.

    Apparently Clickbank allows only selected vendors to customize this order page.
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  • Profile picture of the author yourreviewer
    John, quite a few merchants do this. Again the only way to know is by testing. Below is an example. The separate order page also includes two options, something that you may want to test as well.

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    • Profile picture of the author John Hocking
      Thanks for the link. I will give the change a try.
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      • Profile picture of the author Snow_Predator
        I've tested having a snapshot of the order page and explaining the process, vs having no snapshot or explanation.

        Having no snapshot or explanation bought me more sales.

        I have also tested making my sales page look almost identical to the order page, with exactly the same colors and the same column width.

        This didn't work for me either.

        I suppose you just have to test and track to see what works for your particular site and niche. If every order form impression on clickbank got me a sale, I'd be rich.
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  • Profile picture of the author CatherineC
    Banned
    Test, test, test.

    What you're going through is nothing, wait until you've got dozens of people clicking "submit" per day and only 30-50% of their credit cards/pay pal/etc are actually valid (approved).

    CB's processor scrub is huge.
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