The Hazards of the Provable Lie

by Dan C. Rinnert 4 replies
Up until a couple weeks ago, I was on a particular marketer's list. Don't remember who it was and wouldn't mention him by name if I did, but it was probably someone from this forum, because perhaps the majority of lists I've signed up for in the IM niche are from members of this forum.

Now, when you have a list, sometimes you'll make a mistake and hit the "Send" button before you've properly proofread your message and checked everything out. (And, sometimes you'll send the wrong message to the wrong list, which tends to run up your spam complaints percentage on Aweber...)

So, mistakes are a natural thing. And, when you make one, you try to correct it as soon as possible. No harm in that.

But, it is occasionally used as an excuse to send another eMail. It's often discussed here whether a marketer is using it as a tactic or made an honest mistake.

For example, the ol' "server crashed!" eMail you may receive after a big launch, with an apology and an extension of the sale so that people that missed out during the outage can get in on the deal.

Did their server really crash, or are they just using it to get attention? That's hard to say. It's possible they didn't contact their webhost to make sure it could handle the load. Some marketers are clueless that way. But, it's also possible the server didn't really crash and they're just using it as a tactic to get more eyeballs on their site. One never knows. In a lot of these cases, there's just no way to prove they lied; you can only guess.

And, if it's a trusted name, you tend to give them the benefit of the doubt and take them at their word.

That is, of course, until you can catch them red-handed in a lie.

Now, I've mentioned previously that big lies can be okay. There's one list I'm on where they do lie to me. But, I know they're lying, because it's such a big lie it's recognizable as a lie, and what they're doing is using humor to sell. So, that's an okay lie because it's meant to be funny.

Or some lies may be meant to protect. You may tell little white lies about yourself, not to trick people, but to protect yourself from a stalker or crazy ex finding you or whatever.

On the other hand, other lies are not meant to entertain or protect. They're meant to mislead or deceive.

Case in point, the list I was on.

What happened was I received an eMail with a pitch for whatever. I didn't think anything of it. Didn't even read it. Just glanced at it and moved on.

Later that day, I received a second eMail, apologizing because he had sent out the wrong link in the morning eMail and wanted to make sure I had the right link so I could take advantage of the sale or deal or whatever.

Well, I hadn't deleted that earlier eMail, so I went back and looked.

Guess what?

Both links were EXACTLY the same. No typos. No errors. No zeros instead of Os or vice versa. No transposed letters or figures. Just the same exact URL.

It was at that point that I hit the "Unsubscribe" link.

There was no question here that the marketer had lied to me. He hadn't sent out an incorrect link. He was simply using that as an excuse to send a second eMail. But, instead of sending it as a reminder or "last chance!" opportunity or whatnot, he lied about his reason for sending the eMail.

And, if he'd lie about that, what other lies was he telling me that I hadn't caught him on?

What do you do when you catch a marketer red-handed like that? Do you unsubscribe?Do you stop buying from him/her?
#main internet marketing discussion forum #hazards #lie #provable
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  • Profile picture of the author yourreviewer
    Dan, this has been a practice followed by a LOT of marketers for quite some time. I am pleasantly suprised that this has been your first experience regarding the wrong link repeat emails.

    To answer your question though, I use a separate email for subscribing (and in a way as a filter to weed out the junk) and use my primary email to enroll into lists of Marketers I trust. I typically let these dubious emails roll into my other email until I feel I have had enough.
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by yourreviewer View Post

      Dan, this has been a practice followed by a LOT of marketers for quite some time. I am pleasantly suprised that this has been your first experience regarding the wrong link repeat emails.
      I think it was the first time I had received the repeat eMail on the same day as the first, which made it much easier to go back and look because I didn't have too far to scroll.

      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog:, following him on Twitter: or reading his fiction: but NOT by Clicking Here!

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  • Profile picture of the author tpw
    Dan: I also use a multitude of email addresses to subscribe to lists, based on the trust level I impart to the sender.

    Interestingly, I may have been on the same list as you, because I do remember such an email and correction last week.

    And if that person is reading this thread, don't worry. I did not catch it... Because I did not read either message. LOL
    Bill Platt, Oklahoma USA,
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Vogin
      Oh, I'm afraid there's no such thing as a good lie. The more you think of it, the more you find out that by telling only the plain truth brings you the best results, be it in real life, marketing or anything else.

      Every time you say a lie, you are risking an exposure and bad consequences.

      That can't happen when you say the truth - albeit bad consequences are also possible, they already happened and you're just informing about it, so it's not that big a deal.

      See, I don't tell lies - I will admit that I failed at my duties, I will say to my GF that she should start running with me to lose a little weight, I never cheat at the university and I'm afraid to get a day job, because people always telling the truth are not quite welcomed everywhere.

      I am often harsh, but people around me learned to accept that and now they're glad for it.
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