"JMo, why don't you follow me on Twitter?"
Truth is, I don't follow alot of my own friends. However, i do still communicate with people and do keep tabs on some that I don't follow as well.
I understand my way of using Twitter is not the only way. However, I do think it's the smartest way for long term branding, and longevity. And I also think that the way 90% of marketers use it is very impersonal, and is about the equivalent of a link farm or reciprocal linking. There is little authenticity in it for many marketers, and it has just become another spam tool or way to try and hock some stuff.
I also think it's fine to put in affiliate URL's. If you give enough value, your "true followers" will gladly check out what you're recommending. Of course, many Twitter Nazi's will unfollow you as you've broken their Twitter etiquitte rules. Whatever, screw those guys! If someone is going to unfollow you for recommending a resource you believe in them, I wouldn't give it much worry.
I'm all about building "True Followers", not psuedo stat increasing.
Anyhow, I know not everyone is going to see eye to eye on this, but I've been getting asked a lot, so I've replied in the best way I know how...
A honest video.