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Need Your Help Picking URL Name

by darren13
12 replies
Right just looking for some advice:

I have found a niche i want to go after but im fighting with myself over the url name to pick. If you help me decide i'll be going with the .com version.

Example:
Say i have a good low competition keyword like
"big hairy dogs" and had 10k exact matches a month but
"big brown hairy dogs" had an exact match of 3k per month

Now both are easy to rank for on page 1 google. Which would be the best phase to have as my url name. If i pick the second one would that mean that every one looking for the first phase would also get my site as the keywords are in the url.

Or im i just best off using the first as an exact match.

I just want to say these are not the real keywords before anyone looks them up and tells me im wasting my time...lol.
#domain #picking #url
  • Profile picture of the author Doug Wakefield
    If both are easy to rank, and the 3 word one is available, I would run with it.

    You could use a page on the site to target the second keyword.

    It is going to take anchor text links to help rank both examples anyways. Why settle for 3k or 10k when you could potentially have 13k?
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    • Profile picture of the author Mike McAleer
      Shorter domains have more authority. If you use the longer one, your site will seem like it is about big hairy dogs that are brown only. With the short domain your site can be about big hairy dogs that are any color.
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  • Profile picture of the author Jiggs
    I would also probably go with the 3 word domain and just optimize for 2nd keyword as well.
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  • Profile picture of the author Mehak
    it depends what you'll be using your url for. Eg if it's for a offline marketing campaign then a short and easy to type/remember name would be good. For online marketing eg: maybe you want a url just for your article marketing
    choose a url with your keywords in the name which you would like to rank for.
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    • Profile picture of the author darren13
      Thanks for the advice.
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      Conquer or Die

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      • Profile picture of the author ScottFox
        Good advice from others above.

        I'd also start with the shorter, more memorable one but buy both names anyway. You may want to expand later and also keep competitors from taking it.
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        • Profile picture of the author PaulV
          As a general rule of thumb, pick the domain with the largest amount of searches that you are confident about ranking for. Then use your second keyword (that is relative to your primary keyword) and make a sub domain out of this keyword.

          It will take you far less effort to rank them this way then the doing it the other way around.

          However, keep in mind that just because you have high search traffic for "big hairy dogs", does not mean you will have higher sales. Since they are similar keyword phrases then you will probably do fine in this example.

          It is important to target the keyword phrase that is most closely related to the product that you are selling.

          If you could choose over targeting "big dogs" with 10k or "how to bread big dogs" for 5k searches and the product you were selling was a book about how to bread big dogs then I would suggest going after that keyword phrase even if it had lower searches.

          The reason it would be important to use "how to bread big dogs" is because it will bring in a much more targeted amount of traffic and will be more likely to produce higher amounts of sales for you.
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        • Profile picture of the author Esteem Ladder
          If you are shooting for organic traffic, then I would consider this. An old car salesman standard says when the customer starts asking about color, they are ready to buy. If your site is looking to attract customers, then you want those most likely to buy hitting your site.

          Without knowing the details, if your site is more specifically about big hairy BROWN dogs rather than just big hairy dogs in general, then I would optimize for the more specific keyword. 3,000 EM that are more specific to your niche could be more valuable than 10,000 more generic searches.

          Although you can and should optimize your site for more than just the exact match domain, I always try to get the domain that is the most specific to as much organic, already targeted traffic as possible.

          Get in the mind of the buyer, or in the head of those who have the need your are providing value for. What would they most likely search for?
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  • Profile picture of the author ocd
    brushbighairydogs....you are selling dog brushes

    trainbighairydogs.....you are targeting people with unruly St Bernards

    scarybighairydogs...Halloween type situations or piggybacking off a Cujo type movie

    cookbighairydogs....well, there are specific cultures that eat the canine meat you could market to
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    The link of great joy and happiness...but this one? This is the one that all window cleaning companies in the free world are inspired by. Hey, where did the sarcasm font go?
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    • Profile picture of the author Mike McAleer
      Originally Posted by ocd View Post

      brushbighairydogs....you are selling dog brushes

      trainbighairydogs.....you are targeting people with unruly St Bernards

      scarybighairydogs...Halloween type situations or piggybacking off a Cujo type movie

      cookbighairydogs....well, there are specific cultures that eat the canine meat you could market to
      ha yep exactly. Your keywords determine your market and customers. The broader the term the broader your market
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      • Profile picture of the author AStateOfLogic
        I would go with big hairy dogs, you could always rank a sub page for the big brown hairy dogs.
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  • Profile picture of the author Andre Slater
    It depends on your product. If your product is very specific as far as "only" brown dogs I would go with big brown hairy dogs. If your product is for all dogs I would go with big hairy dogs. Also 3 words is easier to remember when you tell to people...
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