Squeeze page vs Sales page
I'm in a small niche but I am the dominant site in it.
I sell products to help triathletes get better in swimming.
For a few years, I had a sales letter for my home page which sold my DVD, and the upsell page they can add waterproof cards and an ebook.
I have another site which has my blog, and an opt-in box.
Sales have tailed off in the last year, and so have opt-ins, and my bounce rate was 90% on the sales letter.
So I re-did the sales funnel, I created a 7-series autoresponder with TONS of value, they get 5 pdfs, and I created a cool 2 minute video which explains what they get. I made this video/opt-in page my home page, and opt-ins went from about 4 a day to 25 a day!
I thought I was set.
BUT, several days later, I had NO sales, 0! Autoresponder is solid, good story-telling email and high quality content, a couple of promotions for my stuff, but nobody is buying.
So now, I'm forced to go back to the old format which produced poor results, but at least I had income.
Any ideas on how to convert those higher number of opt-ins I was getting?
Thanks,
Kevin
You Won't See The Light Until You Open Your Eyes.
e-Mail: hypnoticheadlines@gmail.com
You Won't See The Light Until You Open Your Eyes.