The site in question is not mine. Its a friends, well actually he is married to my cousin. I did some seo work on the site and got very good results.
Now that he has the traffic and search engine results, he needs sales. But they arnt coming through. Some of it has nothing to do with the site (a lot to do with the market in Australia in his particular niche).
The site is:
water pumps direct dot com dot au
Any tips, hints, critisism or anything else you can offer is much appreciated.
Personally i think that his site has waaaay to much information on it and not enough sales focues to push the customer to the point where they pull out their card. That and some other things like he isnt getting any emails to build a strong database or that he offers nothing unique.
I want to show him this thread so he can see what others think.
Thanks in advance.