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What Is Wrong With This Site?

by goindeep
13 replies
Hello

The site in question is not mine. Its a friends, well actually he is married to my cousin. I did some seo work on the site and got very good results.

Now that he has the traffic and search engine results, he needs sales. But they arnt coming through. Some of it has nothing to do with the site (a lot to do with the market in Australia in his particular niche).

The site is:

water pumps direct dot com dot au

Any tips, hints, critisism or anything else you can offer is much appreciated.

Personally i think that his site has waaaay to much information on it and not enough sales focues to push the customer to the point where they pull out their card. That and some other things like he isnt getting any emails to build a strong database or that he offers nothing unique.

I want to show him this thread so he can see what others think.

Thanks in advance.

-Andrei
#critique #site
  • Profile picture of the author Michael T.
    Well,I somehow don't feel like buying when I am on the site,and that's probably a problem with your design,it needs to be better IMO.

    Also the colors are...doh

    Ever heard how colors have affect on people's reactions?

    Just changing your website colors can get you from 0 to 20 sales a month,believe me,tested from various people,I'we read dozen of articles on this subject and tested it myself.

    Check out this link to see what each color represents.
    Color Wheel Pro: Color Meaning

    Blue is the best color for selling everything because it represents trust.And then just right after come green,white,black and grey with a little brown or orange.Red is a very dangerous color to use,it's tricky.

    Just look at one of the leading online sellers like Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more or eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices

    What colors are they using?

    Do you feel secure and have trust when you are on http://www.paypal.com/ ?

    What colors are they using?

    Just think about it a second mate.

    or you are maybe targeting the wrong keywords....

    That's just my opinion,good luck.
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    Regards...Michael T.

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  • Profile picture of the author IMShoppingMall
    I'd agree on the color deal. Many online resources to study color and buying.

    The walk-through was okay. Images could be a bit bigger.

    I didn't see a forum... Whenever I'm encountering issues at home where a site like yours may provide an answer I'll look at the forum posts to get an idea of quality, customer support and so on. Try to put up a forum or link to an active forum and have your friend be an active participant dropping quality answers and links back to his products.

    God luck.
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  • Profile picture of the author Shaun OReilly
    Here are just a few of my observations on the site...

    1. Color Scheme

    The color scheme is weak and doesn't suggest water pumps
    to me.

    For example, on the home page there was a banner
    in orange and purple:

    https://www.waterpumpsdirect.com.au/.../freeship1.jpg

    People's first impressions of the site are influenced by
    the color.

    To me, water pumps suggests blue or green, not orange.

    And orange and purple do NOT go well together. (Even
    Stevie Wonder could tell you that!).

    2. One-Step?

    Some of the pumps are priced near the thousand dollar
    mark so you may want to consider using two-steps
    instead of just one step to get people to purchase.

    For example, test some pages that encourage people
    to enquire and then let the sales team convert the
    enquiry into a purchase.

    3. Faceless

    One immediate thing to add to the site is a human
    face because at the moment it's faceless.

    People do business with people so put the owners
    photo somewhere prominent together with what they
    promise to give the customer.

    Do a search of competing sites and see how their sites
    are set-up to sell water pumps effectively. Then look
    at how you can do it better.

    Dedicated to mutual success,

    Shaun
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    .

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  • Profile picture of the author schttrj
    Originally Posted by Andrei Rotariu View Post

    Hello

    The site in question is not mine. Its a friends, well actually he is married to my cousin. I did some seo work on the site and got very good results.

    Now that he has the traffic and search engine results, he needs sales. But they arnt coming through. Some of it has nothing to do with the site (a lot to do with the market in Australia in his particular niche).

    The site is:

    water pumps direct dot com dot au

    Any tips, hints, critisism or anything else you can offer is much appreciated.

    Personally i think that his site has waaaay to much information on it and not enough sales focues to push the customer to the point where they pull out their card. That and some other things like he isnt getting any emails to build a strong database or that he offers nothing unique.

    I want to show him this thread so he can see what others think.

    Thanks in advance.

    -Andrei
    Here's my two cents:

    Theme Color - Very vibrant. Go for Blue. Check out ipodcarkitsdirect.co.uk

    Traffic - Your Alexa rank is 2,914,876. Though Alexa rank is skewed in the first place, it still gives you an approx count of how many unique visitors you are getting per month.

    Apart from that, I don't see any problem. I would leave the SEO part for the experts here.
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    • Profile picture of the author skibbz
      The price of the pumps is what stood out to me first, wow they are expensive.

      are you doing offline marketing? you need to target places like hardware stores etc and also do a little newspaper marketing for your site as well
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      • Profile picture of the author bella5
        I think the site has a great layout and is very easy to navigate, I agree with other comments about changing the colour - I would change most of the orange to blue and the home page image for free shipping change the pink to blue.

        Another thing I think could help with sales would be some more details on the category pages. Even just one or two sentences about the range you offer in that particular category followed by an invite to contact for more information or any questions about the products in that range.

        Lastly just a small change I would make to the contact page would be to make the contact phone number and e-mail address more prominent than the mailing address.
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  • Profile picture of the author kin_lau
    The structure of the site is fine, it just need some fine tone on colors.

    I found the graphic and pic you use are not very clear. Sharpen those pics. it give me a blur feeling.

    The banner on the top, need more nice looking pic rather then a color.

    If you can add some video demo about those pump, on the first page when ppl landed. that will be great, people smiling, and using them, show them the emotion part of the human after they've use it.
    It's related the benefits to the customer rather just layout all the features.

    But I must say, you done a great job on the site structure.
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  • Profile picture of the author Qamar
    water pumps direct only 73 exact searches per month?
    maybe too little searches and too many competitors?


    Qamar
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  • Profile picture of the author goindeep
    Thanks so far everyone.

    Its clear you all think the site needs a new color scheme.

    Ill get my mate to look at that and make some changes.

    Im not sure on how much traffic he is getting atm. Although i know the seo work we did came out very well. The site ranks very high for some very competitive keywords in the niche. But i think overall the niche does not have many searches per month.

    No, he doesnt do any offline marketing. And this is exactly what i have also mentioned in the past. Thanks. OK, ill report back.
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    • Profile picture of the author Michael Shook
      Actually, your site looks a lot like the Davey site. Davey dot com dot au and if someone built it with that site in mind, they did a good job with taking a page out of Davey's design book.

      Their site is in the international yellow caution design pallette and so it conveys a safety kind of idea. Your mate's orange color site is more along the lines of danger. Maybe he sells more pumps for during the dry season and then the orange could make a lot of sense.

      But if his business is more all around pumps and tanks, perhaps if you could decrease the saturation in that orange a bit and that would tone it down some.

      One thing Davey does have that your site does not have is a latest blog post in their center column in the latest news heading. Something like that might help and by blogging a bit about current water, rain and drought issues in Australia, would more than likely get some trend traffic.

      As far as signing up, the option box is way down in the least looked at part of the site and offers no reason that I can find for signing up.

      The site is clean and pretty easy to navigate.

      I hope that helps a bit.
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  • Profile picture of the author MilesT
    keep your colors to about 3 maximum. Right now you have about 7 colors and its not easy on the eyes. Tone them down, and get rid of the pink. You're not selling "chick" water pumps. I'd make that change and then test. Then make small, single changes, and test again.
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