How Does Facebook Target Ads?

5 replies
I've never run a Facebook ad before, but I know they can be very targeted.

My question is, does anyone know what information they use for the targeting?

I get ads for movies, actors, music, etc, which is understandable, but today I got an ad for the Myrtle Beach Marathon shortly after talking about a nearby city in CHAT.

This kind of alarmed me, thinking that they keep track of what words are in your chat.

Anyone know to what extent Facebook go to for targeting the ads?
#ads #facebook #target
  • Profile picture of the author BloggingPro
    Originally Posted by Woody Crenshaw View Post

    Anyone know to what extent Facebook go to for targeting the ads?
    All of your information on Facebook is used by them to help advertisers better target their ads. I'm not sure if they have the capability to take chat conversations and use those, but I'm sure they are saved in a place where something (or someone) can read them and pull out valuable information.

    I bet even your picture albums are scanned for keywords that might indicate what you are interested in so that an advertiser can better reach its audience.

    From a marketing perspective the amount of targeting features Facebook offers is simply amazing. From a user perspective its a bit scary. But if you really want privacy you better be deleting your Facebook account (which they conveniently save in case you ever wanna get back on the book!)
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  • Profile picture of the author Tony Dean
    A very interesting question I am sure many marketers and just ordinaru users of Facebook would like to know the answer - from the 'inside'.
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  • Profile picture of the author Mike McAleer
    Wow I know that they can target you for what your "likes" are but I have not noticed any chat related ads yet. That is quite amazing.
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  • Profile picture of the author Gunedat
    Originally Posted by Woody Crenshaw View Post

    I've never run a Facebook ad before, but I know they can be very targeted.

    My question is, does anyone know what information they use for the targeting?

    I get ads for movies, actors, music, etc, which is understandable, but today I got an ad for the Myrtle Beach Marathon shortly after talking about a nearby city in CHAT.

    This kind of alarmed me, thinking that they keep track of what words are in your chat.

    Anyone know to what extent Facebook go to for targeting the ads?
    If that is true, than it is a news for me as well. But it is not surprising, since I am sure FB can track everything you do within the confines of their site.
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    • Profile picture of the author Michael Shook
      Facebook's privacy policy is an amazing document. Every keystroke is recorded and even your user patterns are analyzed. Time stamps, what sequence you tend to do things in, (check your news feed, then look at your messages, then your friend requests- is a different sort of pattern then doing those things in a different order)

      Where you move your mouse and how long you leave it hovered and where it is parked - those patterns are analyzed.

      I don't know if this is done, but imagine how much money it would be worth to the camera companies, if FB sold statistcal analyses of the metadata encoded in every single digital image ever uploaded, so that those companies could buy more ads for new and improved versions of the most popular cameras used for FB photos.

      And those ads were displayed on the pages of people who had owned that particular model of camera for a long enough period of time to be ready for an upgrade.
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