Which Opt in box works best for building lists

by Warren Tibbotts

Posted: 13 years ago 14 replies

INTERNET MARKETING

For those of us who have been list building for a while now, I'd be interested to get some feedback as to which methodology Warriors thought worked best to achieve the best opt in rate from visitors.
1) A stand alone Squeeze page, with a small blurb, and an opt in form, or
2) A stand alone Squeeze Page, with a reasonably long sales letter, and an opt in form, or
3) An opt in form positioned on the actual website above the fold, promoting a giveaway, or
4) A pop up, with an opt in form, that opens within about 5 seconds on the website offering the giveaway

I'm curious to know which works best (Assuming the giveaway product was the same each time)

#box #building #list building #lists #opt #opt in #pop up #squeeze page #works

radhika 13 years ago

I go with 1 and 3.

Mostly 1 especially the squeeze page is linked by an interesting anchor text/image targeted for potential subscribers.

.
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JamesHughes 13 years ago

Hi Warren - How about an optin built into your main site header?
I think it works very well and I'm getting a lot of subscribers this way.
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- Warren Tibbotts 13 years ago
  
  Originally Posted by JamesHughes
  
  Hi Warren - How about an optin built into your main site header?
  I think it works very well and I'm getting a lot of subscribers this way.
  
  Looks good James
  I think this would fit under option 3)
  
  Thanks
  
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AndrewStark 13 years ago

Why don't you split test all 4 and get your own results?

Also it depends on the niche, quality of the lead magnet, and types of traffic.

Ultimately you need to pick a conversion rate you want to achieve, eg > 10% and then drive traffic to meet this, and then make changes to improve it up to 20%, and so on.

A good starting point would be to "copy" what you think is the gold standard page within your niche.
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Istvan Horvath 13 years ago

#1 for squeeze page

#4 on a related blog
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Alexa Smith Banned 13 years ago

Originally Posted by Warren Tibbotts

I'd be interested to get some feedback as to which methodology Warriors thought worked best to achieve the best opt in rate from visitors.

Hi Warren,

Will you excuse a dissenting voice?

I think it's not clear that you're asking the right question here.

To me, this is similar to all the threads asking about increasing the click-through rate of articles. It's all too easy to assume that increasing the overall CTR will increase one's income. Not only isn't it necessarily true, but sometimes (as I've proved myself, many times over, in different niches) even the opposite can be true.

The same applies here.

The best opt-in rate from visitors may well not equate to the highest long-term income.

I've tested 4 of my 8 unrelated niches, and found that in all 4 of them I built bigger lists with a pure squeeze-page and made more money, in the longer term, without one.

Originally Posted by Warren Tibbotts

I'm curious to know which works best

Well, in my opinion it would be a mistake to assume that the one that builds the biggest list necessarily works best. To my surprise, my own split-testing experiences pointed me consistently in the opposite direction. I didn't understand why, at first, but I think I do now. These matters are almost invariably a little more complex than they appear.

I find that with an opt-in form positioned on the actual website above the fold, promoting a giveaway, I build a smaller list, but it's far more lucrative for me over the longer term.

Number 1, in my opinion, is the "quick guess" of people who make a lot of assumptions, and/or do their testing in such a short-sighted and inappropriate way as to justify the decision they've really made already. I don't like guessing and I think it's often a mistake.

And number 4, the pop-up, for myself, having designed and seen several clients' split-testing/results, I'm not sure I'd even be willing to test: for me, it probably wouldn't be an option at all.

Good luck!
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Anonymous Affiliate 13 years ago

Number 1, without a doubt.
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Jarrett Banned 13 years ago

If your goal is to simply get the highest opt in rate.. a squeeze page with nothing but an opt in form would give you the best results.
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- Alexa Smith Banned 13 years ago
  
  Originally Posted by Jarrett
  
  In your case.. this should be a no brainer.. Your goal is to BUILD A LIST.
  
  It's far from a "no-brainer", Jarrett.
  
  My goal isn't to build a list. My goal is to earn a steady, secure, reliable and increasing income. The list is part of the means by which I accomplish that goal.
  
  And for me (and for many others) it actually isn't true (as you're clearly implying, though you didn't admit it openly) that the biggest list will necessarily produce the biggest income.
  
  Originally Posted by Jarrett
  
  Goal = build a list.
  
  So if that's your goal why not FOCUS on it and get rid of EVERYTHING ELSE that detracts?
  
  Because in the long run, you can earn more money, more securely by not excluding everything else and focusing only on building the list. As my multiple-niche test results have reliably and consistently proven.
  
  I'm afraid these things have a habit of turning out to be a little more complicated than is suggested by the undoubted attractions of such a simplistic approach. Such assumptions (and they are "assumptions") are very characteristic of "how people go wrong". Sorry.
  
  Thanks
  
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  Jarrett Banned 13 years ago
  
  hmm, no comment
  
  Thanks
  
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CatherineC Banned 13 years ago

The correct answer is:

NONE.

or...

ALL.

Your business, niches, traffic, and other variables are all unique. Only through testing are you going to find what works best for YOUR situation.

What works to capture the information of say a desperate mid-20s male looking to make money in IM may not apply to an older woman in her 40s trying to learn dog-training.

Test.
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marcopetriz 13 years ago

I thing is number one too.
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iansinfo 13 years ago

I believe in keeping things simple. Option 1 works well for me
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