Trick to instantly increase your conversions on any squeeze page.

by a2zwebs 12 replies
Ok. Some of you may know this trick and use it, but I have found that this one little trick increases my conversions.

Check this out...

Typically when you have a squeeze page, there are 2 choices for the prospect.

a) Signup for your list
b) Don't signup

What happens to all the people who don't signup?

Usually they go off into never never land, never to be heard of again.

This time, try sending them to your sales page, an affiliate page, or some other exposure.

Now, what happens to the people who do signup? Usually they get sent to a blank/bland thankyou page, simply thanking them for signing up. (Also, typically generated by aweber, or by yourThey also probably get an email with download links or information for their gift.

What if on their thank you page you put other affiliate offers, that might complement their free gift.

The reward is 2 fold.

A) You get one more exposure to share with them your products/affiliate products

B) You might just make an immediate sale, as opposed to sending some offer weeks down the road.

The main key is value. If you have something of value, and they already trust you enough to be on your list, and you have their attention, share something of value with them.

Happy Marketing!
#main internet marketing discussion forum #conversions #increase #instantly #page #squeeze #trick
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  • Originally Posted by a2zwebs View Post

    What happens to all the people who don't signup?

    Usually they go off into never never land, never to be heard of again.

    This time, try sending them to your sales page, an affiliate page, or some other exposure.
    Sounds plausible, but how do you do that? I believe with an exit pop-up but I'm just wondering if you're talking about something else. I agree with your thank-you page suggestion though, have been doing it like that for a while with some good results.
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    • Profile picture of the author a2zwebs
      It could be with a pop up, but better yet an exit re-direct. There are scripts out there for this piece.
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  • Profile picture of the author David Uebergang
    Originally Posted by a2zwebs View Post

    What happens to all the people who don't signup?

    Usually they go off into never never land, never to be heard of again.

    This time, try sending them to your sales page, an affiliate page, or some other exposure.

    Now, what happens to the people who do signup? Usually they get sent to a blank/bland thankyou page, simply thanking them for signing up. (Also, typically generated by aweber, or by yourThey also probably get an email with download links or information for their gift.

    What if on their thank you page you put other affiliate offers, that might complement their free gift.

    The reward is 2 fold.

    A) You get one more exposure to share with them your products/affiliate products

    B) You might just make an immediate sale, as opposed to sending some offer weeks down the road.

    Forgive me for my newbness, but why would you want to send someone who is leaving your site anyway to an affiliate page/offer? If they don't want to have anything to do with you chances are they won't want anything to do with something you want to sell them. + it looks kind of sneaky, might generate a bad reputation or they might have been planning on returning later, which they won't do now.

    As for the people who WANT to opt-in, I don't see what good can come of selling them on a thankyou page..
    "Thankyou for your subscription, now would you like to buy (such and such)"

    Excuse me if I'm missing something, but doesn't that defeat the whole point of building a list? To build trust, in which case your more likely to much more money in the long run?

    Dave
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    • Profile picture of the author Tina Golden
      Originally Posted by David Uebergang View Post

      As for the people who WANT to opt-in, I don't see what good can come of selling them on a thankyou page..
      "Thankyou for your subscription, now would you like to buy (such and such)"

      Excuse me if I'm missing something, but doesn't that defeat the whole point of building a list? To build trust, in which case your more likely to much more money in the long run?

      Dave
      Not if you do it right. If you put a special offer on your thank you page, as a bonus for signing up, that's a great way to get more sales. You don't even have to really sell on the page, just list a few of your products and a lot of people will click through to check it out on their own.
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    • Profile picture of the author a2zwebs
      Originally Posted by David Uebergang View Post

      Forgive me for my newbness, but why would you want to send someone who is leaving your site anyway to an affiliate page/offer? If they don't want to have anything to do with you chances are they won't want anything to do with something you want to sell them. + it looks kind of sneaky, might generate a bad reputation or they might have been planning on returning later, which they won't do now.

      As for the people who WANT to opt-in, I don't see what good can come of selling them on a thankyou page..
      "Thankyou for your subscription, now would you like to buy (such and such)"

      Excuse me if I'm missing something, but doesn't that defeat the whole point of building a list? To build trust, in which case your more likely to much more money in the long run?

      Dave
      Actually Dave,

      There is nothing sneaky about you offering your visitors anything. If you want to send them to another page thats up to you. I understand your point however, but many top marketers use these techniques.

      To be clear, you are not badgering someone to sign up for your list after they have declined, or signed up. You are simply giving them more options or offers. Kind of like a OTO page.

      Here is a good write up on a fellow marketers page that uses a similar
      technique.

      BuzzBlogger.com

      Check out the article "The fastest way to make money"

      P.S. just because they didn't sign up for your offer, doesn't mean they weren't interested in the first place, in something to at least get to your site.
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      • Profile picture of the author David Uebergang
        Originally Posted by Tina Golden View Post

        Not if you do it right. If you put a special offer on your thank you page, as a bonus for signing up, that's a great way to get more sales. You don't even have to really sell on the page, just list a few of your products and a lot of people will click through to check it out on their own.
        Ok makes sense, good idea.

        And after watching the vid the a2zwebs recommended I see how you can use 'thank you page offers' to monetize that thank you page.

        Thanks for that link a2zwebs. Good ideas and tips, definitely some stuff I'll want to implement as I improve my site.

        Dave
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        • Profile picture of the author a2zwebs
          Originally Posted by David Uebergang View Post

          Ok makes sense, good idea.

          And after watching the vid the a2zwebs recommended I see how you can use 'thank you page offers' to monetize that thank you page.

          Thanks for that link a2zwebs. Good ideas and tips, definitely some stuff I'll want to implement as I improve my site.

          Dave
          Your welcome Dave.

          Were all in this thing together!
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  • Profile picture of the author infotechdigital
    IF you can't figure out how to make money of collecting leads, then you are not properly backing them out correctly and your now engaging them to respond enough, and you have to think of hitting them from every angle, don't let them leave your site without at least taking some kind of action, even if that is an exit click on an adsense link at the bottom.
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  • Profile picture of the author BruceWood
    Been using a thank you sales page for years. It's very direct and works, especially if you prime the opt-in with a promise of "instant access" or "Sign in and see this.." etc.

    The exit redirect is new to me, and I'll be searching for a script as soon as I post this!

    p.s.- anyone want to share one?
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  • Profile picture of the author WillR
    If using this technique you are much better off using a sandwich page model. Don't send them to a thankyou page. Send them straight to a page that has the free content/information you promised. This content should be able to fit in 3-4 paragraphs (remember: Value is not represented in the quantity of the information you give away, rather the quality.) Once they have consumed your free information they click continue and are taken to your sales page. Why would you send them to someone else's page when you can keep them on your site?
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    • Profile picture of the author a2zwebs
      Originally Posted by WillR View Post

      If using this technique you are much better off using a sandwich page model. Don't send them to a thankyou page. Send them straight to a page that has the free content/information you promised. This content should be able to fit in 3-4 paragraphs (remember: Value is not represented in the quantity of the information you give away, rather the quality.) Once they have consumed your free information they click continue and are taken to your sales page. Why would you send them to someone else's page when you can keep them on your site?
      Very good point WillR, The only reason I'd send them to someone elses sales page, is if I was promoting an affiliate product, or didn't have a sales page of my own. The video shown above, is where Kim talks mainly about affiliate marketing offers, off a squeeze page. Really geared for the noobie IMer, who may not have a product yet.
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  • Profile picture of the author shuvo
    I am also thinking to set up few squeeze page to promote my affiliate products.In this regard I strongly believe you tips will help me.Thanks for sharing these solid advice.
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