7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Opt-in Email Squeezing: Favorite method?

by Kwerk
5 replies
I've seen three different methods that eBook and other information product sellers use on their sales pitch pages or as some part of the final sales process:

1) Javascript pop-up asking for First Name and Email on your sales pitch page, that pops up immediately or say a few seconds after the visitor lands on your page.

2) Prominent box on your sales page briefly extolling the virtues of joining your mailing list and providing the ability to directly sign up for the list with name and email fields. This can be at or near the top of the page, or near the bottom, in my experience.

3) After the person buys the product (or in some cases during the checkout itself), a redirect to a squeeze page asking for name and email.

There are probably other methods that I haven't included. In any case, what is your favorite? #1 is pretty annoying to me personally and honestly has turned me off continuing reading about some products, when I was shopping myself for info. #2 seems less rude and intrusive, but it takes people off the page once they've clicked on "Sign me up" and the golden rule for sales pitch pages is not to have any links that would lose the prospect. #3 has the obvious problem of only picking up mailing list members if they buy the product right away, losing the prospects who don't buy the product but would still sign up for emails.

I can imagine #2 and #3 being used together (does anyone do this?), but #1 and #2 together, or all three together, seems like overkill and I'd think it would put off a lot of people. Thoughts?
#email #favorite #method #optin #squeezing
  • Profile picture of the author Zeus66
    I'm not big on having anything on a sales page that can distract from the sales message. Of the three you mention, I'd be more prone to try #3. Just don't hold the delivery of the product they've paid for "hostage" by requiring an opt-in before you'll give it to them. Some do this and in my non-lawyer opinion it's asking for legal trouble. It's changing the terms of the sale after they've paid and before you deliver the product. Not good.

    But I am a big believer in building a list of buyers, no question about that. I like to integrate my product delivery system with my autoresponder service so they get a confirmation email as soon as they pay. Then, on the product download page I have a notice that they should go check their email and confirm so I can send them updates, free info, etc. Works well. I get over 90% to confirm their opt-in.

    You could even just use single opt-in and put them on your list without making them confirm. Just be sure to email them shortly after the sale so they know to expect emails and give them the opportunity to opt out right away. Otherwise you risk too many spam complaints (although that's not been an issue I've seen come up very often).

    John
    {{ DiscussionBoard.errors[3420182].message }}
  • Profile picture of the author E. Brian Rose
    If your goal is to attract affiliates, then you don't want to have an opt-in box on your sales page. Many affiliates will view that as a "leak" to their commissions.

    I can't remember the last time I opted into a hovering box.

    My personal choice, and one that has shown to be the best in testing, is the prominently placed opt-in box on the squeeze page. Always above the fold and highlighted in some fashion or another.
    Signature

    Founder of JVZoo. All around good guy :)

    {{ DiscussionBoard.errors[3420203].message }}
    • Profile picture of the author Kwerk
      Originally Posted by Zeus66 View Post

      But I am a big believer in building a list of buyers, no question about that. I like to integrate my product delivery system with my autoresponder service so they get a confirmation email as soon as they pay. Then, on the product download page I have a notice that they should go check their email and confirm so I can send them updates, free info, etc. Works well. I get over 90% to confirm their opt-in.
      Thanks for the info. Can this be done via ClickBank (where I'll likely be selling my eBooks) in conjunction with an AWeber autoresponder without too much hassle?

      Originally Posted by E. Brian Rose View Post

      If your goal is to attract affiliates, then you don't want to have an opt-in box on your sales page. Many affiliates will view that as a "leak" to their commissions.

      I can't remember the last time I opted into a hovering box.

      My personal choice, and one that has shown to be the best in testing, is the prominently placed opt-in box on the squeeze page. Always above the fold and highlighted in some fashion or another.
      Thanks for that. I will definitely be looking to attract affiliates to promote my products via ClickBank, so this is good to know. When you mention a squeeze page in this context, you mean the opt-in page is completely separate from the sales landing page that most of my CB affs will be sending potential customers to, right? This means that for the aff channel, I really can only depend on method #3 to get list signups. All my other direct traffic channels I can send to a squeeze page first instead of the sales pitch page to recruit for my list, but this might lose me some sales since they won't see the sales pitch right away (instead, they'll be faced with a squeeze page -- and some people just never want to submit their email address, will be turned off by the whole thing and leave). I'm fuzzy on the whole squeeze page concept, so I guess I need to read up on that.
      {{ DiscussionBoard.errors[3420493].message }}
  • Profile picture of the author snginnovations
    Integration is the best way. I agree with Brian that hovers are annoying and I always click them away like a bad pop up.

    From a web design standpoint, I believe the opposite though. If a user initiates an action a hover is a great way to get the user to interact when they clicked on something (such as logging in, updating something, etc.)

    If you're offering something yourself, then I would integrate it into your membership process.

    Also, it sounds like you're wanting to attract affiliates, so you might consider creating JV pages. It's a pretty standard practice. You'll get them to join your jv list and give them marketing tools. Just click on the affiliate link on a CB product with high gravity and you'll see a JV page in action.
    {{ DiscussionBoard.errors[3420578].message }}
  • Profile picture of the author infotechdigital
    Ask a few key questions with little multiple choice dimples, they click it and then when they get the info input you then have user profile info and then when you ask for the their email, you say "hey based on your answers blah blah hurray, please enter your email below and we will send your results once you confirm etc. etc.
    {{ DiscussionBoard.errors[3420903].message }}

Trending Topics