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Email Open/Conversion Rates for Yoga list?

by ej2012
4 replies
2 questions. This is all for market research info. Just looking for rough numbers to use as a guide.

1.) For those that are in the Yoga/Yoga Health market, can you share a rough estimate on your email open/click through/conversion rates?

2.) Can anyone share where I would go to get the best information on average open/click through/conversion rates/estimates for health related email lists?

I'm trying to compile information before I go into the Yoga market.

cheers,

ej
#email #list #open or conversion #rates #yoga
  • Profile picture of the author entry
    Originally Posted by ej2012 View Post

    2 questions. This is all for market research info. Just looking for rough numbers to use as a guide.

    1.) For those that are in the Yoga/Yoga Health market, can you share a rough estimate on your email open/click through/conversion rates?

    2.) Can anyone share where I would go to get the best information on average open/click through/conversion rates/estimates for health related email lists?

    I'm trying to compile information before I go into the Yoga market.

    cheers,

    ej
    Why do you need to know every1 elses results? your results will vary, and the email clickthrough/conversion rate doesnt depend on the niche.

    Email open rate doesnt depend on the niche, but more the title/subject of the email.

    You wally!

    kidding
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    I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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  • Profile picture of the author iansinfo
    open rate depends on a lot of different factors. How well you sell your product / service determines your click through rate
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  • Profile picture of the author Shaun OReilly
    Originally Posted by ej2012 View Post

    2 questions. This is all for market research info. Just looking for rough numbers to use as a guide.

    1.) For those that are in the Yoga/Yoga Health market, can you share a rough estimate on your email open/click through/conversion rates?

    2.) Can anyone share where I would go to get the best information on average open/click through/conversion rates/estimates for health related email lists?

    I'm trying to compile information before I go into the Yoga market.

    cheers,

    ej
    Your open rates, click-through-rates and conversion rates
    will depend upon YOUR list, YOUR style of communicating
    with your list and the relevance of what YOU offer to your
    list.

    That said, there are various industry benchmark figures to
    give yourself a very rough guide.

    For example, here's some figures from a MailChimp study
    that analyzed the figures from over 570 millioin e-mails
    sent:

    Research | MailChimp

    However, rather than focusing on the figures of other
    people - I recommend focusing on getting a baseline
    figure for your own list and then conducting split-tests
    to continually improve your own figures.

    Dedicated to mutual success,

    Shaun
    Signature

    .

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    • Profile picture of the author ej2012
      Originally Posted by Shaun OReilly View Post

      Your open rates, click-through-rates and conversion rates
      will depend upon YOUR list, YOUR style of communicating
      with your list and the relevance of what YOU offer to your
      list.

      That said, there are various industry benchmark figures to
      give yourself a very rough guide.

      For example, here's some figures from a MailChimp study
      that analyzed the figures from over 570 millioin e-mails
      sent:

      Research | MailChimp

      However, rather than focusing on the figures of other
      people - I recommend focusing on getting a baseline
      figure for your own list and then conducting split-tests
      to continually improve your own figures.

      Dedicated to mutual success,

      Shaun
      Thank you everyone for your response. Shaun, this is exactly what I was looking for, looks like I just used the wrong wording.. I just needed a benchmark, simple research to have a discussion around.

      cheers,
      ej
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