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Big WSO or Small Reports?

by Orator
8 replies
I would like the opinion of some warriors here on a little problem I'm having. I'm in the midst of putting together some money to help finance a new offline project I'm planning, and one of the methods I'm going to use is launching a WSO.

Now my options are this.

I could create an entirely new WSO that is big, detailed, but would take a lot more time. The advantages to this is I would only need to sell a certain amount to reach my goal, and I could charge more. The problem is I'm looking at a 2 to 3 week work schedule to make sure and deliver the kind of quality I'm trying to gain a reputation for.

On the other hand.

I could do a series of small reports, and focus on a specific problem. The advantage with these is that they could be put together a lot more quickly, and I have more options if one fails to meet my sales expecatations. The downside is I would charge a lot less, and with the cost of bumping... etc.

So I was hoping to get some peoples perspective on this.
#big #reports #small #wso
  • Profile picture of the author paulie888
    I'd go with the second option, especially if you're still pretty new to running WSOs. This way, you launch something much quicker, and are able to progressively improve the quality of your subsequent WSOs (and increase credibility as well with each new one), instead of banking so much on one WSO being a blockbuster that everybody will buy. Just my 2 cents - I truly think you'll get better results implementing things the second way.

    Paul
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  • Profile picture of the author snginnovations
    Have to agree with Paulie,

    Also if you do a series, you can lock in subscribers into a list and promote the subsequent reports.

    If your reports deliver great quality you will have a FAN base! They'll give you great testimonials and help you build up to a big finish
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    • Profile picture of the author MerlynSanchez
      Gotta agree with everyone else.

      Another advantage to the smaller reports is that you can learn from your first WSO launch and make any necessary corrections before you move on the next.
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  • Profile picture of the author JanG
    Definitely the second option, for all of the reasons mentioned above. You will create a much larger list, because the reports are cheaper, so more people will buy because of this, and then you have more products that you sell which results in an even larger list.
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  • Profile picture of the author Steve Peters Benn
    I'd say go with the smaller reports as well. To be honest though - the key is to be delivering value - really, that is what is important, no matter what you are doing. The res will fall into place.
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    • Profile picture of the author Orator
      Originally Posted by paulie888 View Post

      I'd go with the second option, especially if you're still pretty new to running WSOs. This way, you launch something much quicker, and are able to progressively improve the quality of your subsequent WSOs (and increase credibility as well with each new one), instead of banking so much on one WSO being a blockbuster that everybody will buy. Just my 2 cents - I truly think you'll get better results implementing things the second way.
      I've always found your advice valuable Paul, and you bring up some excellent points. I've only ran two WSO's so far, and that means I'm still pretty new. I appreciate your thoughts on this, and the reasons behind them.

      Originally Posted by snginnovations View Post

      Have to agree with Paulie,

      Also if you do a series, you can lock in subscribers into a list and promote the subsequent reports.

      If your reports deliver great quality you will have a FAN base! They'll give you great testimonials and help you build up to a big finish
      I had actually never considered using them to build a list.. that's a good idea. Maybe kill two birds with one stone.

      Originally Posted by MerlynSanchez View Post

      Gotta agree with everyone else.

      Another advantage to the smaller reports is that you can learn from your first WSO launch and make any necessary corrections before you move on the next.
      Agreed, I've learned from my previous two launches and maybe I can use these to really help tweak the process for a bigger launch.

      Originally Posted by JanG View Post

      Definitely the second option, for all of the reasons mentioned above. You will create a much larger list, because the reports are cheaper, so more people will buy because of this, and then you have more products that you sell which results in an even larger list.
      Again someone else is suggesting I build a list with these reports. I really need to consider doing that than. I appreciate your thoughts on this, thanks.

      Originally Posted by Steve Peters Benn View Post

      I'd say go with the smaller reports as well. To be honest though - the key is to be delivering value - really, that is what is important, no matter what you are doing. The res will fall into place.
      Agreed, delivering value is quickest way to ensure a success for myself.

      I'd like to thank everyone for their thoughts. You've opened a whole host of new ideas for me, and I appreciate it.
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  • Profile picture of the author Elion Makkink
    Originally Posted by Orator View Post

    I would like the opinion of some warriors here on a little problem I'm having. I'm in the midst of putting together some money to help finance a new offline project I'm planning, and one of the methods I'm going to use is launching a WSO.

    Now my options are this.

    I could create an entirely new WSO that is big, detailed, but would take a lot more time. The advantages to this is I would only need to sell a certain amount to reach my goal, and I could charge more. The problem is I'm looking at a 2 to 3 week work schedule to make sure and deliver the kind of quality I'm trying to gain a reputation for.

    On the other hand.

    I could do a series of small reports, and focus on a specific problem. The advantage with these is that they could be put together a lot more quickly, and I have more options if one fails to meet my sales expecatations. The downside is I would charge a lot less, and with the cost of bumping... etc.

    So I was hoping to get some peoples perspective on this.
    Yeah go with the second one and price it at $17 or so. You only need 3 sales to get your investment back
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    Elion Makkink

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  • Profile picture of the author Dave Lianelli
    Go with option two. Not only because everyone says so, but because the general experience here is that it's getting harder to generate sales in a WSO.

    You either need perfect copy, the ideal product, or a very good reputation to sell lots of copies of a WSO. If you can't bring any of those to the table, go with lower priced - smaller WSO's instead of laying all your eggs in one basket (single big WSO)

    -Dave
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