Ezine= 30%ctr/ ArticlesBase=5%ctr/ Articlesnatch=3%ctr/ Assoc.Content=4%. Why so Low?

12 replies
In the subject line I've posted my click through rate for each article directory I seem to get a lot of views from.

Why would EzineArticles average almost a 30% ctr but the other directories only 5%?

Are these similar to the percentages you receive?

Is it because Ezine allows the reader to actually read the article without having to skip over chunks of ads to get to your resource box?

Is it the overall layout?

I'd be getting some pretty dang good traffic if I even average a 15% ctr from the other directories. Not to mention, I'd be doubling my opt-in rate which equals doubling my income.

I'd take any hints or tips you may have to bring up my ctr for the other directories.

Btw, I am using the same resource box over all directories.

The rates are so bad it makes me really wonder if these directories are inflating their article views. Maybe Ezine is the only one that is really getting the amount of views listed and thus why I am getting the high ctr.
#30%ctr or #articlesbase5%ctr or #articlesnatch3%ctr or #assoccontent4% #ezine #low
  • Profile picture of the author coffeecashnow
    Wow! Very interesting numbers!
    I am curious to see what could be the cause of that.
    It may well be the ads!
    Hope you can increase to 15% or 20% for other directories!
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  • Profile picture of the author Joshua Rigley
    Banned
    The trick to getting a high CTR is having a strong resource box with a strong call to action.

    The biggest mistake people make when writing their resource box is to start talking about themselves (e.g. John Doe has 5 years of experience with building stuff, blah blah blah). No one cares about that. And to the reader, that signifies the end of the article, so they can move on to the next article.

    What you ought to do is put your articles ending sentences in your resource box with a strong call to action. Here's an example;

    "Finally, when building your bird bath, you want to apply a generous layer of paint for that extra vibrant color! Would you like to learn how you can build a bird bath in just 1 hour without any of the hassle or stress? Then click over to my website, and I'll banish your building woes."

    On the other hand, if these statistics are consistent with most of your articles, I would suggest focusing on just EZA; submit your articles to EZA, and then promote those articles with social bookmarking, RSS feeds, and so on.

    Hope this helps.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by JamesAggie View Post

    I'd take any hints or tips you may have to bring up my ctr for the other directories.
    James, I think it's primarily about who the readers are, rather than the possibilities you've suggested above.

    Increasing your click-through rate doesn't necessarily increase your income at all (indeed, there are even circumstances under which it can have the opposite effect).

    Two distinctly different groups of people read the directory copies of articles:-

    (i) People who have found them through a search engine. These people are potential customers. They have typically not heard of the article directory, don't know what it is, don't care, and just want to read information on what they were searching for. It's unfortunate for me, when they find the article directory copies - obviously I'd far rather have them finding the copy on my own site.

    (ii) People who find them through a search within the article directory. These are not potential customers. These are the people for whom I'm submitting my work to article directories, because they include people using them as article directories (i.e. looking for available content to syndicate). The chances of them clicking through and looking at my site, if they're thinking of syndicating, is somewhere between 99.9% and 100%, I think: they not going to want my backlink on their site or in their ezine/newsletter without having a look at it first, are they?

    One can't tell just from "views" and "clicks" which proportion are which, of course.

    It may be that one particular article directory is giving you a far higher proportion of one than the other (I'm convinced this is true for me).

    I think you already know what a huge mistake it can be to build backlinks to other people's sites, so I'll say no more here about the folly of sending traffic to article directories rather than getting traffic from them.
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    • Profile picture of the author ZerosToHero
      Originally Posted by Alexa Smith View Post

      James, I think it's primarily about who the readers are, rather than the possibilities you've suggested above.

      Increasing your click-through rate doesn't necessarily increase your income at all (indeed, there are even circumstances under which it can have the opposite effect).

      Two distinctly different groups of people read the directory copies of articles:-

      (i) People who have found them through a search engine. These people are potential customers. They have typically not heard of the article directory, don't know what it is, don't care, and just want to read information on what they were searching for. It's unfortunate for me, when they find the article directory copies - obviously I'd far rather have them finding the copy on my own site.

      (ii) People who find them through a search within the article directory. These are not potential customers. These are the people for whom I'm submitting my work to article directories, because they include people using them as article directories (i.e. looking for available content to syndicate). The chances of them clicking through and looking at my site, if they're thinking of syndicating, is somewhere between 99.9% and 100%, I think: they not going to want my backlink on their site or in their ezine/newsletter without having a look at it first, are they?

      One can't tell just from "views" and "clicks" which proportion are which, of course.

      It may be that one particular article directory is giving you a far higher proportion of one than the other (I'm convinced this is true for me).

      I think you already know what a huge mistake it can be to build backlinks to other people's sites, so I'll say no more here about the folly of sending traffic to article directories rather than getting traffic from them.
      Suggestion #2 has to be spot on. Just like you, I try and write my articles so they can get syndicated. I am not much for doing the search engine thing but I have done it before.

      I also enjoy the initial traffic I get right after I publish them to EZA which gives me a nice amount of opt-ins 24-48 hours after I publish.

      I also understand that some of these people are competitors looking to see how I market to my list and not all are potential customers.

      I would say my average EZA article gets me around 50 views about 24 hours after I publish. I can usually get around 6 opt-ins from each article right away.

      I would say the 3 other directories get me a combined total of 75 views per articles 24-48 hours after publishing. This is why I was hoping to squeeze another 6 opt-ins out of these directories which would give me 12 opt-ins for every article I write.

      Oh well, back to the drawing board.
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  • Profile picture of the author iansinfo
    at the end of the day Ezines is the most popular of the article directories
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  • Profile picture of the author bhuff85
    James,

    I know you said you've implemented my ideas to place content on AC. If you want to increase CTR there, here's a quick suggestion:

    Place your anchor text within the 1st sentence of your article AND towards the end of the article.

    This is what has helped me receive the most clicks from AC. Getting that URL right at the beginning should help raise it a bit.
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    • Profile picture of the author DeborahDera
      Agreed here. AC splits your article into relatively short pages so you want to make sure you're always "above the fold" when you place your links. If you aren't in the first paragraph, at least be on the first page of your article. You can tell where the link is when AC gives you the preview before you publish.

      Originally Posted by bhuff85 View Post

      James,

      I know you said you've implemented my ideas to place content on AC. If you want to increase CTR there, here's a quick suggestion:

      Place your anchor text within the 1st sentence of your article AND towards the end of the article.

      This is what has helped me receive the most clicks from AC. Getting that URL right at the beginning should help raise it a bit.
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  • Profile picture of the author ZerosToHero
    I guess I didn't take advantage of these other directories letting me put links in the body, especially in the beginning of a paragraph.
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    • Profile picture of the author flmsc
      At ArticleSnatch we recently changed the ad layout a bit to try to help improve this CTR. Also you can include links in the body of the article - just don't go overboard - and ask first if it would help the reader.

      obviously too many links looks bad, but a few links to pages that are relevant and helpful to the reader can improve the overall user experience.
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      • Profile picture of the author AidanAnderson
        Is your resource box congruent with what you are saying in the article?

        The best resource box 'sells' the link.

        It can include benefits, curiosity, easy/new way of do something.

        My two cents.
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  • Profile picture of the author calfred
    I experienced these low CTRs before.

    And you gotta really study WHY people click.

    And it goes back to the affiliate marketing model.
    (If you have been doing affiliate marketing, you'll know it's vastly different from writing articles for AdSense websites)

    The Offer

    Is it a must that visitors want to click on your offer?

    Relevance of Title (This Is A Big One)

    I have tried writing articles that have titles like "oval window shades" but having the resource box pointing to "window blinds".

    In this case, oval window shades is somehow related to window blinds, as a sub category.

    Results?

    CTR is nothing to boast of, which is below 5%.

    But...

    It's a REALLY DIFFERENT story if you have titles like "oval window shades" and the resource box says "oval window shades" too.

    Hope that helps James.
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  • Profile picture of the author backendbuddy
    Isn't 30% CTR on ezine is bit too high? not realistic? Am very very curious to see your author profile, will you please send the link?
    You must be the best one, if its true. 30% CTR, thats crazy!
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