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Is $5.00 the new sweet spot?

by Michael Motley
4 replies
I know most of programs or e-books that come out are usually 9.99 to 14.99 it seems. I notice lately that on a lot of commercials for restraunts that $5.00 seems to be where they are focusing their marketing efforts for sales. For places like subway, they have been doing that for a while, so im going to guess that its probably working well for them. I wonder if something like that (dropping the price but make up for it in volume, or upsells with a base of $5.00) would be a good thing too for IM or niche marketing efforts
#$500 #spot #sweet
  • Profile picture of the author One Inch Punch
    Originally Posted by Michael Motley View Post

    I know most of programs or e-books that come out are usually 9.99 to 14.99 it seems. I notice lately that on a lot of commercials for restraunts that $5.00 seems to be where they are focusing their marketing efforts for sales. For places like subway, they have been doing that for a while, so im going to guess that its probably working well for them. I wonder if something like that (dropping the price but make up for it in volume, or upsells with a base of $5.00) would be a good thing too for IM or niche marketing efforts
    I think it's really dependant on the product. I think if you were selling "The Definite Guide To C++ Programming" and it was $5.00, people would undervalue what you are selling and assume it must not be that good. But you could sell a mini-report for $5 as an entry point to your sales funnel and then upsell the higher priced guide.
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