Which one is better? Going for the big fish or many small fishes?

9 replies
Hi all,

I took some time off from online marketing and did some other offline stuff. But I do want to have something going online for some extra cash.

Working hard is not the problem but a question has been pondering in my mind for some time now.

So, the idea is very simple, should I tackle a big fish or many small niches of the same fish.

For example, if I tackle 1 big fish (1000-2000 searches per day) it may take me 3-6 months to be in one of the top 5. But if I tackle small fishes (10-50 searches per day), it may take me less time but more work is involved since the quantity of the niches are more.

Which approach has worked better for you? Is it possible that for some niches it's best to tackle the big fish over the small fishes?
#big #fish #fishes #small
  • Profile picture of the author Mike McAleer
    I have taken a big fish with one of my sites and am on page two but I still get good traffic. I am on page one for a smaller fish and get equal traffic to being on page two for the bigger fish.

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    • Profile picture of the author Danny McConnell
      Seems as though going for the harder terms is a winner if you have the interest to wait it out and do the work, and to take the risk that it might not work out.

      With the easier keyword you would share the same workload and risk while building several sites.

      Probably the best bet is to do both. Eggs. Basket. You know.

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      • Profile picture of the author Dresden14
        Im wondering the same thing... I JUST got into SEO 3 months ago, and I managed to get a keyword getting 22,000 searches a mo USA (Phrase) at position 3. I think im gonna try a smaller one tho
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        • Profile picture of the author Devid Farah
          Hi Roosevelt,

          From my personal experience, it pays to go for the smaller fishes, have consistent income, have such incomes increased and be motivated for the bigger fishes.

          This will even help you to gather enough energy you need to wait while your efforts towards the fishes begin to yield fruits.

          In IM, it is better to be the King in small kingdoms than being a bench warmer in the so-called 'hot niches'.

          Your energy may begin to sap while you wait to start realizing results where there are huge competitions but the almost instant sales and income you will begin to generate in the smaller niches(all things being equal) will surely spur you for greater endeavors.

          I have tried it and it works.
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      • Profile picture of the author Robert Puddy
        Originally Posted by danleigh57 View Post

        Eggs. Basket. You know.


        You do realise the phrase "dont put all your eggs in one basket" was made to keep you safe not make you rich or successful.

        staying safe very rarely makes you rich or successful

        Just a thought for the day
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  • Profile picture of the author WillDL
    Neither is better. They are simply different business models

    The question is would you rather be a boutique business, catering high end services to many businesses, or find a solid $75 a month service you could offer to hundreds of businesses then set and forget.

    Occasionally Relevant.

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  • Profile picture of the author JHC81
    For me small niches work better rather then big ones, I have made quite a bit of money with little niche blogs, going after the big fish will work too it's just more work you have to do. This is my opinion anyways a lot of people might disagree with me.
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  • Profile picture of the author tecHead
    A very wise Japanese multi-millionaire; (one of my Sensei's); once told me that the "core" of his success was based on him NOT putting all his efforts in ONE area and that subsequently allowed him to endeavor in bigger projects at his leisure without the stress of failure.

    The whole "playing it safe doesn't make you rich" comment, above makes me cringe a little bit because it eludes to the mentality that risk management; (which is actually the educated way to play things "safe"); is a bad thing... which its not and ALL those that command any significant level of net worth practice the technique. But, to each their own. <shrug>

    I guess it boils down to your own personal comfort level(s). Howard Hughes was known to be a pretty big risk taker... while Warren Buffet is known to be a stickler in regards to risk management. Then again, Donald Trump was/is just lucky... Bill Gates was considered a thief in his early days; (some still consider him one).

    Figure out the style that makes you wet... then do more of it.

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  • Profile picture of the author JJOrana
    You're the only one who can answer that.

    Think about this...

    Small niches are easier to dominate but you'll be limited by growth and income.

    Big niches are competitive but there's where really the money is.

    So... ask yourself this question...

    Can this niche meet my personal financial goal? Is the market big enough to make xx amount of money I desire? Are there potential partners that I can JV with? etc.

    That's why a lot of Big Dogs in our community are still in the IM market because there's a huge bizopp market and lots of people to partner with.
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