What makes people buy e-books or other electronic products?

The cover image. Is it quality/professionally done?

Truth be told, though, you can sell ice to an eskimo with the right sales letter. This is why those who can write highly effective sales copy can command very fees.

As the net becomes more popular, ebooks populairy will only rise. What sells offline in the form of book will sell in the form of ebooks. Expect to see ebooks overtaking paper and hardbacks.

Yep, totally agree, but most importantly does your product solve a problem the visitor needs solved? If so, how can you demostrate to them that this is the case? How can you get every doubt in their minds out? How can you sell the sizzle, not the steak?

I think if you honestly have a solution and you present the solution well (without of course giving it away) you'll do fine, grant it your targeted audience gets a chance to see your offer.

Hello,

In this particular case, I would try to get some great testimonials.

"Using the methods in this book I found out a way to get General Motors to provide me cars for life because of a problem in the steering on my xyz"

"I cannot thank xxx enough for this book. It has changed my family's life. We were in poverty due to banking errors. Now the bank has to provide a no-pay credit card to me, my wife, and five children for the next 5 years. Life is good."

etc.

OK, you get the point, I'm sure. I'd look for good testimonials before buying a book like this.

Hope this helps,

Best regards,

Gren.

At last! Someone nailed it...

Jeremy,

Not to chip away at copywriter's business, but you may want to give it a shot yourself first. Head on over to Barnes and Noble and pick up a book about writing sales copy and see if you can craft something that is effective.

Having a sales letter written can have pricing that is all over the board: several hundreds to thousands.

There's no one answer to this.

There are people writing sales letters for a hundred bucks. Most of them will suck, but occasionally, someone in that group will hit a home run. You can burn through dozens of such writers before you find somebody competent, or you can get lucky and hit it right away.

There are people writing sales letters for $500-1000 bucks a go, many of whom are very talented, and some of whom are still hacks and template writers. Your odds of a getting a good promotion for someone in that ballpark is certainly higher. That's why God invented testimonials and publicly available feedback.

There are guys who ask $10k-50k and beyond. They will almost all uniformly create a promotion that crushes it for you. But do you have the capital? The market to justify the expense? The confidence in your product? The ongoing backend marketing plan? The capacity for risk inherent in shelling out a big pile of dosh for an uncertain outcome?

Best thing you can do is set a budget in your mind, and then start looking. Do your due diligence and try your best to make sure you're working with someone with a track record of success and customer satisfaction.

Jeremy, you may want to give it a shot yourself first. Since your product is priced on the lower end of the scale, it may not make much economic sense to hire a good copywriter that is going to charge at least several hundred dollars (this could run into the thousands if you find a high-end copywriter).

It's hard to give you an exact process on how to do this, but I think probably the best way to go about it is by observing several salesletters in your niche that grab your attention, and then modeling (not copying) what they do. Take your time in doing this, and write and rewrite it at least several times until it becomes something you feel is good. Then get it critiqued by someone you trust - by now you should have a halfway decent salesletter, if you've put some effort into it.

Some will notice. Some won't noticed. Some will care. It depends on the niche.

Haven't tried it yet, but have you tried googl'ing "Good examples of Sales Copy Pages"...?

Or...again...those books in Barnes and Nobles will have samples for you, as well...