How to Market to Other Countries

by RyanT
17 replies
Hello everyone,

I've been investigating something recently. I am trying to find out how to market specifically other countries.

I know people have been doing it for a while now, and for good reason. There's a HUGE market and amazing potential.

For example, something I could get $10 for with a US based market I could easily pull in $100 for in some other countries.

There's massive potential there but I am still confused on how to actually target these areas.

What if I wanted to specifically target Scandinavia? Or Austrailia? Or India? etc etc etc.

How would I target specific countries to grab the most out of each campaign?
#countries #market
  • Profile picture of the author Mike McAleer
    With most PPC networks I am pretty sure you can target by country. I know that you can do this with Facebook Ads. That would be a good way to go.
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    • Profile picture of the author Deekodesk
      Originally Posted by Mike McAleer View Post

      With most PPC networks I am pretty sure you can target by country. I know that you can do this with Facebook Ads. That would be a good way to go.
      I would recommend Facebook ads over PPC networks keeping the current scenario in mind. Adwords give you the option to target counties specific markets and i believe that's what you are looking at
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  • Profile picture of the author BudgetSEO
    Build a website with country specific domain/TLD (.in for india, .eu for europe and so on), PPC/SEO on it.
    Should get the ball rolling
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    • Profile picture of the author vagabund
      I will post in few minutes how to market and what tools and resource to use..I'm short with post, and can not post links..Still new to this forum
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      www.marketinghobo.com- Learn and Earn Internet Marketing
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  • Profile picture of the author vagabund
    Originally Posted by RyanT View Post

    Hello everyone,

    I've been investigating something recently. I am trying to find out how to market specifically other countries.

    I know people have been doing it for a while now, and for good reason. There's a HUGE market and amazing potential.

    For example, something I could get $10 for with a US based market I could easily pull in $100 for in some other countries.

    There's massive potential there but I am still confused on how to actually target these areas.

    What if I wanted to specifically target Scandinavia? Or Austrailia? Or India? etc etc etc.

    How would I target specific countries to grab the most out of each campaign?
    I was blogging about that and resources on my blog just 1 day ago...If this will help to find more information here it is what you need to check out to market to other country

    Where to Find International Search Engine Lists

    Search Engine Colossus

    Search Engine Watch

    You can find country extensions at IANA — Internet Assigned Numbers Authority

    Keyword Analysis Tool :: Webmaster Toolkit

    Go to Webmaster Tools and SEO Software Resources :: Webmaster Toolkit and click on “Link Popularity Checker”.


    Search engines deliver results based on the location of the website searcher. This is why a website visitor in England, for example, may never see your website. He’ll see results in England first.
    Do you need to know where a competitor is located?
    Spiders check location. Check to see where your website is hosted. What countries do you think you should register in (now or eventually) and go back to the IANA — Internet Assigned Numbers Authority obtain the registration pages. You can even check to see if that domain is already registered.


    Competitive Intelligence and Ranking Website to Country
    Webmaster Guidelines from Google


    The Internet Traffic Report monitors the flow of data around the world. It then displays a value between zero and 100. Higher values indicate faster and more reliable connections. Network Overview /// Internet Traffic Report

    InternetNews provides real-time news updated throughout the business day, covering IT issues and Internet-related technologies, Internet trends, browser statistics, e-commerce statistics, advertising statistics, demographics and surveys. InternetNews Realtime News for IT Managers

    Best Practices Guides free from Omniture, Best Practices Guides | Online Business Optimization by Omniture

    Comments welcome
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    • Profile picture of the author magman01
      Originally Posted by vagabund View Post

      I was blogging about that and resources on my blog just 1 day ago...If this will help to find more information here it is what you need to check out to market to other country

      Where to Find International Search Engine Lists

      Search Engine Colossus

      Search Engine Watch

      You can find country extensions at IANA — Internet Assigned Numbers Authority

      Keyword Analysis Tool :: Webmaster Toolkit

      Go to Webmaster Tools and SEO Software Resources :: Webmaster Toolkit and click on "Link Popularity Checker".


      Search engines deliver results based on the location of the website searcher. This is why a website visitor in England, for example, may never see your website. He'll see results in England first.
      Do you need to know where a competitor is located?
      Spiders check location. Check to see where your website is hosted. What countries do you think you should register in (now or eventually) and go back to the IANA — Internet Assigned Numbers Authority obtain the registration pages. You can even check to see if that domain is already registered.


      Competitive Intelligence and Ranking Website to Country
      Webmaster Guidelines from Google


      The Internet Traffic Report monitors the flow of data around the world. It then displays a value between zero and 100. Higher values indicate faster and more reliable connections. Network Overview /// Internet Traffic Report

      InternetNews provides real-time news updated throughout the business day, covering IT issues and Internet-related technologies, Internet trends, browser statistics, e-commerce statistics, advertising statistics, demographics and surveys. InternetNews Realtime News for IT Managers

      Best Practices Guides free from Omniture, Best Practices Guides | Online Business Optimization by Omniture

      Comments welcome
      This is why I believe in the law of attraction. Just as I am looking for information, it appears. Thanks so much.
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      • Profile picture of the author vagabund
        Glad to help
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        www.marketinghobo.com- Learn and Earn Internet Marketing
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        • Profile picture of the author KingArthur
          I would be interested in this also.

          I suppose you need to use some other affiliate networks if selling physical products. For example if you are selling to Australians then find a physical product network there to sell products to the Aussies.

          I suppose a .au domain name ending would be good if you wanted to target the aussie market. But of course the .com and .net and .org domains give you more universal coverage.

          Using the google keyword research tool and selecting the countries you want to market in and will give you an idea of the traffic there.

          Anyone else have other ideas?
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    • Profile picture of the author Targeted Traffic
      Originally Posted by vagabund View Post

      I was blogging about that and resources on my blog just 1 day ago...If this will help to find more information here it is what you need to check out to market to other country

      Where to Find International Search Engine Lists

      Search Engine Colossus

      Search Engine Watch

      You can find country extensions at IANA — Internet Assigned Numbers Authority

      Keyword Analysis Tool :: Webmaster Toolkit

      Go to Webmaster Tools and SEO Software Resources :: Webmaster Toolkit and click on "Link Popularity Checker".


      Search engines deliver results based on the location of the website searcher. This is why a website visitor in England, for example, may never see your website. He'll see results in England first.
      Do you need to know where a competitor is located?
      Spiders check location. Check to see where your website is hosted. What countries do you think you should register in (now or eventually) and go back to the IANA — Internet Assigned Numbers Authority obtain the registration pages. You can even check to see if that domain is already registered.


      Competitive Intelligence and Ranking Website to Country
      Webmaster Guidelines from Google


      The Internet Traffic Report monitors the flow of data around the world. It then displays a value between zero and 100. Higher values indicate faster and more reliable connections. Network Overview /// Internet Traffic Report

      InternetNews provides real-time news updated throughout the business day, covering IT issues and Internet-related technologies, Internet trends, browser statistics, e-commerce statistics, advertising statistics, demographics and surveys. InternetNews Realtime News for IT Managers

      Best Practices Guides free from Omniture, Best Practices Guides | Online Business Optimization by Omniture

      Comments welcome
      Wow this is a really great information you posted in here! Thank you
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  • Profile picture of the author pmbrent
    I don't know if this will help, but I will be launching a WP plugin soon that will automatically translate your page to a native language based on their location. For example if they are located in Spain, when they visit your page it will automatically translate it into spanish. So once you get the traffic to your page this plugin may increase your conversions. PM if you want more information.
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  • Profile picture of the author fccs
    Search engines or using the google trends for a specific country help alot!
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  • Profile picture of the author vvsingh
    You can run PPC ad campaigns in those region. You can even choose timings according to that country. Optimize your site for your keywords in the local search engines as well as local versions of major search engines like Google ( in India, it is Google. co .in )
    Engage and make friends and associations from those countries on social networking sites and then sell your product or services.
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  • Profile picture of the author thebitbotdotcom
    Check to see if there are article directories in their native language and then submit article in that language that target specific cities or locales.
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  • Profile picture of the author GlobalTrader
    At the heighth of our international website sales in the past 10 years, approximately 70% of our business was from outside the USA and we sold products/services into over 70 countries. In building our site I never really attempted to do translated web pages since English is the 2nd most spoken language in the world and is still the primary language of doing business in the world (but for how long I am not so sure).

    I do recall attempting to register our site with some of the country specific search engines, however, that never really resulted in any (if any) traffic and most evolved into becoming country specific, meaning if your site was hosted in the USA, you could not register it in their database.

    Although our site is primarily focused on international business products/services, some of our primary products/services have gone the way of the dodo bird and I would say about 1/3 of our inquiries are foreign to the USA but still some of those can be quite significant.

    We had one last year from Spain that purchased $1,000 of a particular service we offer to evaluate it and ultimately come back and purchase $9,000 more.

    Prior to posting this reply I did a quick search in Australia's and India's google search engines and our site and blog show up on page 3 of Austrailia and on page one of India so I really believe it is best to focus on getting your site ranked well and in doing so you will get the international exposure you seek.

    One other thing I noted in the two foreign google se's was they have adword ads displayed - I also changed my location of search to brisbane au and it changed the results to bring up my blog to page one but site is still on page 3 (intersting?). I would think if what you are considering has a $90 differential that PPC might be worth a test in addition to focusing on getting your site ranked in general SERP's?
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    GlobalTrader

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    • Profile picture of the author KingArthur
      Originally Posted by GlobalTrader View Post

      At the heighth of our international website sales in the past 10 years, approximately 70% of our business was from outside the USA and we sold products/services into over 70 countries. In building our site I never really attempted to do translated web pages since English is the 2nd most spoken language in the world and is still the primary language of doing business in the world (but for how long I am not so sure).

      I do recall attempting to register our site with some of the country specific search engines, however, that never really resulted in any (if any) traffic and most evolved into becoming country specific, meaning if your site was hosted in the USA, you could not register it in their database.

      Although our site is primarily focused on international business products/services, some of our primary products/services have gone the way of the dodo bird and I would say about 1/3 of our inquiries are foreign to the USA but still some of those can be quite significant.

      We had one last year from Spain that purchased $1,000 of a particular service we offer to evaluate it and ultimately come back and purchase $9,000 more.

      Prior to posting this reply I did a quick search in Australia's and India's google search engines and our site and blog show up on page 3 of Austrailia and on page one of India so I really believe it is best to focus on getting your site ranked well and in doing so you will get the international exposure you seek.

      One other thing I noted in the two foreign google se's was they have adword ads displayed - I also changed my location of search to brisbane au and it changed the results to bring up my blog to page one but site is still on page 3 (intersting?). I would think if what you are considering has a $90 differential that PPC might be worth a test in addition to focusing on getting your site ranked in general SERP's?


      So did you basically use a .com, .net, or .org domain name ending for your sites? Did those domain endings work well?
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