HOLY CRAP there are marketing lessons in here somewhere...

Here are a few observations...

1. Change the Name, Change Results

So they changed the name of the cereal and got a
400% increase in sales.

Any direct marketer would not be surprised at that.
However, the look of surprise on the eventual winning
bidder's face was a picture. Should a business guy
really be that surprised?

2. Authenticity and Passion Beat Slickness

As presenters, the husband and wife team were pretty
basic. However, their passion and belief in their product
shone through.

They were just themselves communicating very well
what they believed in. Their belief influenced the panel
to buy into their project.

3. Know When to Shut-Up

When the panel member was clearly ready to buy, they
should have shut-up and then focus on closing the deal.
Instead, the husband wanted to talk, talk, talk and could
have talk himself out of a sale.

The eventual buyer showed a bit too much of his hand
too. He was so keen to buy that I think the couple must
have underestimated what their company was really worth.

But they got what they asked for and good luck to them.

Dedicated to mutual success,

Shaun