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Do user reviews increase conversion rate and by how much?

by accessall
10 replies
Hey Guys,
We are gathering up all of our customer reviews that have come through email and other online review sites and compiling them into one script on our site to rotate reviews.

The big question is, how much do reviews increase conversions?

I'm gonna start looking for the best resource for website reviews and try to send my visitors to one site to review us.
#conversion #increase #rate #reviews #user
  • Profile picture of the author AdmiralGloom
    An exact number is impossible. A rounded percentage requires testing through avenues such as Google adwords.

    In short yes a high quality review can really increase your sales dramatically...high quality
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    Phone: 507-593-9123
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  • Profile picture of the author cheeaploock
    keyword search is that many in the interest of the reader and it will bring more traffic
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    Lease vans
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  • Profile picture of the author Tony Tikos
    Good quality reviews always increase conversions, specific percentage is hard to give
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  • Profile picture of the author tpw
    Positive reviews always increase sales.

    As others have said, it is hard to quantify by how much, because their are many factors that contribute to the final numbers. Not all reviews are equal, nor are all other factors equal.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author accessall
    I am just going to try embedding this review panel on my page and see what happens. I can't keep writing scripts for everything, it increases my development time too much. Anyone try revoew.com's review panel yet?
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  • Profile picture of the author WillR
    It all depends on the detail and perceived authenticity of the reviews. If you just have quotes like...

    "This is awesome. I really love it" Bob Smith, USA

    they will not be anywhere near as effective as something like...

    "This helped me increase my optin rate by 42% in just 10 days." Bob Smith - www.website.com

    See how the second review actually gives a real example of the types of results the product can achieve. Also having the website address next to the name of the reviewer makes it a lot more believable as people can visit the website and see it is a real person. Depending on the product, they may also be able to see it in action on the reviewers website.

    A nice believable photo can also help add authenticity to your reviews. Try not to use photos that look like those ones taken from stock photo sites. Try and ask your customers for a regular everyday photo of them maybe on holidays or with their kids, etc. This will help to personalize the review.
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    • Profile picture of the author physicalproductsguy
      If you get substantial traffic to the page, try A/B testing with and without reviews/testimonials until you reach statistical significance.

      If you do this, please report back here as I'm sure we'd all appreciate a case study on this.

      My instinct is that reviews/testimonials have a substantial impact but I've never directly tested it.
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    • Profile picture of the author fredrikengdahl
      Originally Posted by WillR View Post

      It all depends on the detail and perceived authenticity of the reviews. If you just have quotes like...

      "This is awesome. I really love it" Bob Smith, USA

      they will not be anywhere near as effective as something like...

      "This helped me increase my optin rate by 42% in just 10 days." Bob Smith -
      Correct! Todays online consumers are not stupid, they can tell whether reviews have any authenticity and relevance by a quick glance. For reviews to be really effective for conversion rates, they have to come from a trusted source.

      Testseek.com helps online retailers to increase conversion rates by integrating unbiased editorial reviews and awards at their product pages. The reviews comes from well-known and trusted online publications (like pcmag.com etc).

      An exact number of how much it increases conversion rates is impossible to give, but everything from a couple of percent to the double have been observed. It depends on the type of product, its popularity and how the implementation is done on the e-tailer's product pages.

      Now as I work at testseek I am of couse biased but our service has proven its efficiency and if you are interested in trying it out, just let me know.

      Fred

      more info here is available at our website
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  • Profile picture of the author PerfectedWeb
    It depends so much on the perceived value of the reviews. Generally, text reviews are regarded as untrustworthy as they are easily falsifiable.

    Video reviews have much more value. Although not impossible, it's way more harder to falsify video reviews.
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  • Profile picture of the author mmoreal
    I have a software review site and I hope it will bring more traffic
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