I just set up a squeeze page for my soon-to-be-launched product, and I'm having difficulties with the double opt-in. Within the course of a few hours, I had 44 sign ups but only 23 have confirmed their e-mails - is it normal that only half of whoever subscribed actually opts-in?
I was thinking about making my squeeze page just a single-opt in for this reason, because it seems much less efficient doing it the way I am right now. What are you thoughts on this process?
As of right now, I have a 22% opt-in rate which means it's only around 11% in reality. I'm not worried that this is a low opt-in rate though, because everyone who is signing up is very interested in my product. I know some people are against double-opt ins, and others are for them, so I'm just curious if I should change it up?