Google is Going Paid!

22 replies
Hey guys I recently saw this article:

Google One Pass goes up against Apple's online payment service | Media | guardian.co.uk

It basically talks about all the areas that are about to become paid in Google. My initial reaction was that this was a bad thing in terms of the internet and that it was becoming sectioned off, this is not what the internet was about.

But then I started thinking about it from the point of view of a marketer, and now see it as a fantastic opportunity.

The reason is that more people will now become more accustomed and comfortable with paying for information online. Primarily as IMers we sell and market information. So Google has really done us a fantastic service in terms of lowering the barriers and getting people into the "you need to pay for quality information online mentality".

Rob
#google #paid
  • Profile picture of the author tpw
    Ooooh... I am drooling...

    I smell opportunity for quality writers to get the money in the door....
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[3454756].message }}
    • Profile picture of the author AnitaCross
      I only skimmed the article, (sorry Bill) but at first glance it looks like it could be just what the ailing newspaper industry needs. Our local paper is talking about shutting their doors in a few more years due to declining subscriptions and revenue. If people have the choice to subscribe to their local paper online, or have a physical paper delivered, it could make a big difference in a large number of local economies.

      Of course, it could be a shot in the arm to many print companies that are failing or in decline. And that's also good for our economy.

      As much as I hate to think of paying for information in the future, this could really be a win-win-win.

      Right now, when we put together a report--regardless of the topic--virtually all that information is freely available online. So people have incentive to do the research themselves. It costs them time, but not money.

      If the information is no longer free, a paid report, eBook, etc. becomes more than just a time saver. It can also save them money, as they only pay for the pertinent information. The product creator has already paid for and sifted through the information, and left out the irrelevant stuff.

      The content provider wins when the researcher pays for the content. The consumer wins when they only pay for information they want or need. And the product creator wins when the consumer buys his product.

      Don't you just love capitalism?

      -Anita
      Signature
      Looking For A Short Cut To Online Retail Profits?
      OSOA on Facebook -- SimplySilk on Facebook

      Anita
      is one of several Moderators at "Live Marketing Chat"
      LMC, mixing work and fun on Saturday nights -- Google it
      {{ DiscussionBoard.errors[3454839].message }}
      • Profile picture of the author tpw
        Originally Posted by AnitaCross View Post

        If the information is no longer free, a paid report, eBook, etc. becomes more than just a time saver. It can also save them money, as they only pay for the pertinent information. The product creator has already paid for and sifted through the information, and left out the irrelevant stuff.

        Oh... You mean curation?

        Yes, that sounds like a cure for the ailing newspaper industry, for sure...
        Signature
        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
        {{ DiscussionBoard.errors[3454853].message }}
      • Profile picture of the author HigherPrThanGod
        Why will people pay for news?
        {{ DiscussionBoard.errors[3454870].message }}
        • Profile picture of the author Mohammad Afaq
          Originally Posted by HigherPrThanGod View Post

          Why will people pay for news?
          Newspapers? Wait my bad they're free
          Signature

          “The first draft of anything is shit.” ~Ernest Hemingway

          {{ DiscussionBoard.errors[3454883].message }}
          • Profile picture of the author HigherPrThanGod
            Originally Posted by Mohammad Afaq View Post

            Newspapers? Wait my bad they're free
            This only works if EVERY news site is on board. I'm a little concerned about the future implications of this.
            {{ DiscussionBoard.errors[3454898].message }}
            • Profile picture of the author Mohammad Afaq
              Originally Posted by HigherPrThanGod View Post

              This only works if EVERY news site is on board. I'm a little concerned about the future implications of this.
              Okay here's the thing:

              YOU don't think people will pay for this and I am pretty sure you won't do so either. But many people will and keep in mind that google won't be compiling the news. Google is simply giving the publishers a marketplace to sell their content.

              In this video:


              It is clearly said "access content from publisher who have decided to charge.

              So no one is forcing you to either "pay for news" or publish your content on one pass. If you are happy with the your current news source (and did you know it's not just limited to news?) you can keep it that way.
              Signature

              “The first draft of anything is shit.” ~Ernest Hemingway

              {{ DiscussionBoard.errors[3454933].message }}
            • Profile picture of the author Jill Carpenter
              Originally Posted by HigherPrThanGod View Post

              Why will people pay for news?
              Originally Posted by HigherPrThanGod View Post

              This only works if EVERY news site is on board. I'm a little concerned about the future implications of this.
              Hmm,

              I can get some free stations like abc and cbs and then I need to pay for cnn.

              Both good, and completely different.

              I also recall a day when Howard Stern was FREE. Oh, those where the days. Now one needs to pay for satellite radio.

              I can get my itunes station free, but they have told me it is even better quality and commercial free if I pay for the service.

              Not sure everyone needs to be on board.
              Signature

              "May I have ten thousand marbles, please?"

              {{ DiscussionBoard.errors[3455100].message }}
        • Profile picture of the author tpw
          Originally Posted by HigherPrThanGod View Post

          Why will people pay for news?

          If they are unable to get it for free, they will pay for it if they want it.

          But then why do people buy books that contain information that can be found in dozens of assorted places online? Because the author has taken the time to collect the information for them in one convenient location.

          Additionally, why do people buy Newsweek, rather than buying a newspaper or going online?

          Because people trust the editors at Newsweek to give them the same information in a more pertinent and in-depth format.

          Sure, you could argue that Newsweek's circulation is dropping, but it is still far from dead.
          Signature
          Bill Platt, Oklahoma USA, PlattPublishing.com
          Publish Coloring Books for Profit (WSOTD 7-30-2015)
          {{ DiscussionBoard.errors[3454889].message }}
          • Profile picture of the author HigherPrThanGod
            Originally Posted by tpw View Post

            If they are unable to get it for free, they will pay for it if they want it.

            But then why do people buy books that contain information that can be found in dozens of assorted places online? Because the author has taken the time to collect the information for them in one convenient location.
            Wait, are we talking about NEWS or ARTICLES with research? I guess I could see very high quality articles and stuff, but just news stories and reports? Again, they'll have to bring all news (AP, Reuters NYTIMES, Al Jazeera lol) all in under it for it to work... right?
            {{ DiscussionBoard.errors[3454901].message }}
            • Profile picture of the author tpw
              Originally Posted by HigherPrThanGod View Post

              Wait, are we talking about NEWS or ARTICLES with research? I guess I could see very high quality articles and stuff, but just news stories and reports? Again, they'll have to bring all news (AP, Reuters NYTIMES, Al Jazeera lol) all in under it for it to work... right?

              Yeah, the paid sites will be a mix of Syndicated stuff (AP, Reuters NYTIMES, Al Jazeera lol) and stories researched and written for their specific audience.
              Signature
              Bill Platt, Oklahoma USA, PlattPublishing.com
              Publish Coloring Books for Profit (WSOTD 7-30-2015)
              {{ DiscussionBoard.errors[3454912].message }}
            • Profile picture of the author AnitaCross
              Originally Posted by HigherPrThanGod View Post

              Wait, are we talking about NEWS or ARTICLES with research? I guess I could see very high quality articles and stuff, but just news stories and reports? Again, they'll have to bring all news (AP, Reuters NYTIMES, Al Jazeera lol) all in under it for it to work... right?
              It would appear that Google One Pass can be used by any site wishing to charge for some or all of their online content.

              I applied that specifically to newspapers, as I know my local paper is struggling. They charge for the physical copy of the paper, but the online version is freely accessible until the articles are placed in their archives.

              But if I understand it correctly, One Pass isn't only available to companies with print media. So this could apply to any online content.

              It wouldn't be necessary for all news outlets to adopt a paid model for this to work. Many local or trade publications have articles which are not syndicated, that wouldn't be available anywhere else.

              However, as people turn more to the internet, and turn their backs on print media for news and information, those news outlets will be looking for ways to further monetize their websites. I don't believe it is a question of 'if', but rather a question of 'when'.

              Respectfully,
              -Anita
              Signature
              Looking For A Short Cut To Online Retail Profits?
              OSOA on Facebook -- SimplySilk on Facebook

              Anita
              is one of several Moderators at "Live Marketing Chat"
              LMC, mixing work and fun on Saturday nights -- Google it
              {{ DiscussionBoard.errors[3455017].message }}
              • Profile picture of the author AnitaCross
                Originally Posted by AnitaCross View Post

                However, as people turn more to the internet, and turn their backs on print media for news and information, those news outlets will be looking for ways to further monetize their websites. I don't believe it is a question of 'if', but rather a question of 'when'.
                P.S. For clarification, I was referring to adoption of a paid model, not necessarily Google One Pass.

                -Anita
                Signature
                Looking For A Short Cut To Online Retail Profits?
                OSOA on Facebook -- SimplySilk on Facebook

                Anita
                is one of several Moderators at "Live Marketing Chat"
                LMC, mixing work and fun on Saturday nights -- Google it
                {{ DiscussionBoard.errors[3455036].message }}
  • Profile picture of the author ethanc
    Wow, hard to believe Google would so something like this...oh well, its google, they're well trusted, im sure we can count on whatever they charge users to be legit
    Signature

    Make Easy Money With This FREE E-Book
    >>> http://www.greatest-money-making-ebook.com/<<<

    {{ DiscussionBoard.errors[3454864].message }}
  • Profile picture of the author Mohammad Afaq
    Well this looks good to me unless there's an other side to it (which I'm sure about but just can't figure out what it looks like )
    Signature

    “The first draft of anything is shit.” ~Ernest Hemingway

    {{ DiscussionBoard.errors[3454880].message }}
  • Profile picture of the author Colin Palfrey
    The problem is that many people were saying that they would pay for the Guardian as they though it was good, but weren't so sure about the other papers.

    The problem there is that in a few years time there will be no people already knowing it is good and willing to pay. It could be great or awful buy you wouldn't buy a subscription without knowing which.

    In theory it all sounds like a good idea but there was a huge lack of any real information in that article. From what it said, I immediately thought they had stuck DLGuard on the newspaper. I kept waiting for the good bit. Still waiting!

    Cheers,
    Colin Palfrey
    Signature

    I write articles and eBooks - PM me for details!
    {{ DiscussionBoard.errors[3454910].message }}
  • {{ DiscussionBoard.errors[3454928].message }}
    • Profile picture of the author moralde
      Originally Posted by Steve Wells View Post

      Thank God!

      NO MORE FREE NEGATIVE NEWS!
      This, so far, is what makes me glad about this development.
      {{ DiscussionBoard.errors[3454959].message }}
  • Profile picture of the author Colin Palfrey
    Mohammad,

    I agree people will pay for the news, I buy news papers

    What I don't get is why people would use this payment system instead of PayPal. To me, it appears to be Google Checkout with a new sales pitch.

    Cheers,
    Colin Palfrey
    Signature

    I write articles and eBooks - PM me for details!
    {{ DiscussionBoard.errors[3454951].message }}
    • Profile picture of the author Mohammad Afaq
      What I don't get is why people would use this payment system instead of PayPal. To me, it appears to be Google Checkout with a new sales pitch.
      Yeah I guess google is trying to be like apple

      EDIT: According to the article, google keeps 10% of the profits and maybe they have a built in system or something by which they can automatically take 10% out of every transaction?

      I don't know, just guessing here
      Signature

      “The first draft of anything is shit.” ~Ernest Hemingway

      {{ DiscussionBoard.errors[3454962].message }}
  • Profile picture of the author rvrabel2002
    I think google is trying to be like this guy...

    Signature

    {{ DiscussionBoard.errors[3454996].message }}
  • Profile picture of the author Dillinger411
    Newspapers have overhead, staff, and editors. Paying for higher quality information should not be an issue and will help us separate news written by journalist instead of any amateur with a blog.
    {{ DiscussionBoard.errors[3455049].message }}

Trending Topics