Article marketing - content syndicators don't care if it's published elsewhere too, right?

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Just wanting to change up my approach to AM, especially in the light of apparent recent shake-ups. I have in the past been guilty of writing articles just for the backlink, not necessarily neglecting quality, but admittedly often neglecting LENGTH.

So I haven't written much so far with the express purpose of getting it syndicated, yet I am fully aware this is a more natural, indeed proper way to go about promoting a site using article marketing (and you still get the backlink, actually more than one if you get it right!)

Obviously I want to publish to my own site first (750 words plus, QUALITY, researched articles), then probably to EZA with only minor modifications (getting rid of internal site links etc.) So do people republishing article content CARE that it's already out there - on my site and possibly on other article directories? Or is that just not an issue for getting your articles syndicated?
#main internet marketing discussion forum #article #care #content #marketing #published #syndicators
  • Some do, some don't. It depends on the publisher. You'll have to look at the TOS of the sites where you want to publish your content.
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    • Sorry, I didn't mean that, I know that question comes up here all the time about duplicate content, I don't care about that!

      What I meant was, somebody who comes to EZA looking for an article to republish on their own blog or newsletter, do they care that this article is already out there on other sites or are they basically more interested in good content that is free to use?
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  • In the past, they were mostly looking for the best content, regardless of whether it was published elsewhere. After all, they are grabbing it from a site...where it is published elsewhere, right? :-)

    Since the changes last week, you pose a very interesting question. Those who are oblivious will probably continue doing it, but those in the know?? We'll have to wait and see what they do.

    I think that if all of their content comes from somewhere else, then their link to you will probably not be very powerful anyway - if at all.

    What do you think? What's your take on it? I think at this point, there is no right or wrong answer.

    AL
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    • That may be the most important statement of the week. There is only one thing which will tell in the end...testing.

      Good to see you back and posting Allen!
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  • Sure, there is that whole argument of whether multiple backlinks from multiple sites embedded in essentially the same content really have that much value, especially with Google's changes (if I was 'Google' I would certainly devalue such links!).

    But aside from the SEO issue (wrong forum for that!) I guess I am wondering whether, when they happen across an article on EZA that they want to republish, publishers go and Google some snippets to see if the content is already all over the place, and if the article is already all over the Internet they might not bother.

    Or maybe they don't care - a lot of syndication I have seen has basically been on auto-blogs to be honest. And even when not, what are the chances the readers of your home improvement ezine have read that exact article on choosing kitchen tiles elsewhere?

    Well, I'll probably just go ahead and do it and report back!
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    • Banned
      What "whole argument"? I've certainly never heard that one. :confused:

      You're surely not suggesting that the value of a backlink should, could, might, ought to be or would be determined in accordance with some sort of assessment of the "uniqueness" of the content to/in which it's attached?!

      Now that, admittedly, really would be a game-changer for article marketing!

      But fortunately not: no, it doesn't work that way at all. Certainly not. That can affect whether or not it's indexed in Google's main index, but not the value (link-juice) of the backlink. Dear me, no - not at all. Even those people selling "spinning software", whose own landing-pages and sales-pages tend, collectively, to be so full of some of the most misleading and dishonest statements ever made about SEO, aren't alleging that - as far as I know. :rolleyes:

      I suspect not. I do see that some might, in theory, but I'm certainly not aware of any of the ones I know (and that's quite a lot because I'm in 8 different niches and syndication is my business model) ever does that at all.
    • There are actually a lot of people out there who don't worry about links and all the Google nonsense and just want to provide their visitors or subscribers with some fresh, well-written content. These are the types of people taking articles from EZA and these people will not care whether that content has been published elsewhere.

      The people who WOULD worry about things like that probably wouldn't even bother taking content from a site like EZA. They will just get some cheap plr articles and spin them. They don't necessarily want well written content for humans.
  • Thanks for the input everyone.

    Alexa, I said I didn't really want to get into a SEO debate But if I was Google, trying to find links created by automatic methods, I MIGHT devalue links in the purely ranking sense that seem to be coming from the same content, just like site-wide links currently do not have much value, even if you have 10,000 of them! It might be a way to home in on the 'article blasters'.

    But anyway, like I say, I don't care about that stuff all that much, getting the message out is the main thing. But I'd prefer not to have to write/rewrite articles just for EZA, I think that's what I am getting at
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    • Banned
      In that case, I have good news for you: you don't need to.

      Here's a little "theoretical thought-experiment" (I won't pretend it's more than that, though I'd quite like to!) based on the general impressions you've gleaned from all the article marketing threads you've ever read here (I know that's quite a few): if you could reliably identify in this forum the ten highest earners from article marketing, you already know, don't you, that they won't include one person who re-writes articles for EZA? Whereas if you select at random ten or twenty or thirty or forty article marketers who are earning nothing or very little indeed (again, if you could identify them reliably), there'll be some (many??) of them who will be doing exactly that. I respectfully suggest that this little test, abstract and theoretical though it undoubtedly is, does actually have some validity and some significance - and you do already know this, really, I think?
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  • I think if you're seriously looking at syndication, then you - as the article writer - should also be proactive in choosing where your content is placed.

    I tend to find it far more efficient to seek out a list of sites that are actively seeking content in my niche and working within their guidelines, rather than putting an article up on a directory and hoping someone decent picks my work. In other words, go straight to the source that's going to be using your content and cut out the article directory middle-man.
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    • That's a great bit of advice - just publishing on EZA can be very hit-and-miss. Sometimes you think you have written the article of your life and it doesn't get picked up anywhere, sometimes I have written a 250-word wonder and seen it all over the place.

      Would you say THOSE kinds of site owners are looking for original content, or again, are they mostly looking for relevant content that they can republish with the author's blessing?
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  • Hi everybody, thanks.

    Hi Bill - I like to think of it as Google leveling the article marketing playing field.

    I am compiling info from several other content publishing sites I have been contacting - unfortunately, and much to my dismay, Demand Media refused to comment. LOL

    I have discovered, in fact, that not "every" article directory got slapped. I know of one in particular that increased 12% - 20% since Thursday - and I know Bill's traffic increased significantly. Even some of the other big boys are simply cruising right along - untouched.

    Marketers will simply have to do their publishing research all over again - and just like before, it will be time well spent.

    Good to see you all.

    Allen
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    • I've had an increase in article syndication rate from EZA since last week. By increase I mean that more articles are being syndicated each day than before last week. I'm basing this on the EZA Publisher stats - which may or may not be accurate.

      My articles on EZA are seldom shorter than 400 words (and of course no longer shorter than 400 words given the new EZA TOS) and almost always 650 to 1,000 plus words. These articles are copy and pasted from my site after being indexed on my site.

      I did have a slight dip in traffic from EZA last weekend, but the last 3 days my traffic from EZA is as good as ever.

      During the first few days after the Google algorithm change I was not sure whether to take the time to post as frequently as I had been to EZA. I monitored EZA's response and am happy with the measures they've taken especially with still permitting previously published articles. Then as I noticed EZA traffic to my site continue as before, and my syndication stats increase, I'm back to publishing as regularly on EZA as I had before last week. By publishing I mean copying and pasting my website's indexed articles on EZA "as-is".
  • I use articles from a number of writers on my site for authors and publishers, SellingBooks.com. Some of those are submitted directly by the writers and some come from directories such as EZA.

    I love having original unique content, and publish a lot of it, but I also want my readers to find a lot of good, useful content on the site--even if it is not exclusive to my site.

    Although the content does not have to be exclusive it does have to be good. If it is promotional garbage it doesn't do anyone any good.
  • If you are reaching directly out to webmasters or ezine owners I would expect that they would prefer exclusiveness to your article. I know for a fact that most guest blogging articles are submitted based on that principle (the content being exclusive to the blog).

    If your articles are being picked up for syndication from sites like EZA than there is no concern with the exclusive factor because the publisher already knows your content can be syndicated by other people.

    Respectfully,
    Tim
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    Article marketing - content syndicators don't care if it's published elsewhere too, right?

    Just wanting to change up my approach to AM, especially in the light of apparent recent shake-ups. I have in the past been guilty of writing articles just for the backlink, not necessarily neglecting quality, but admittedly often neglecting LENGTH. So I haven't written much so far with the express purpose of getting it syndicated, yet I am fully aware this is a more natural, indeed proper way to go about promoting a site using article marketing (and you still get the backlink, actually more than one if you get it right!)