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This Will Save You A LOT of Time and Energy!

by cini
17 replies
As all of the best things are;

I am going to make this really simple;

You Will NOT make any (good) money online by driving traffic to a sales page.

Let me repeat that;

You will NOT make any (good) money online by driving traffic to a sales page.


You WILL however by driving traffic to a squeeze page with an opt in form and by forming a RELATIONSHIP with your LIST


Keeping things real SIMPLE:


1) Direct Traffic to Your Squeeze Page

2) Have an OPT in Form on YoUR Squeeze Page

3) Encourage Visitors to sign Up to Your Squeeze Page by Offering them a Free Gift of higH VALUE

4) Build a good, honest and solid relationship with your list by providing them with great value and unadvertised bonuses for FREE

5) Establish CREDIBILITY with your customers

6) Communicate with them, email them, respond to their emails

7) Treat them like PEOPLE! (Which is what they are) --



----> Remember -- A Website is NOT a Business
A Product is NOT a Business

CUSTOMERS are what make a Business a BUSINESS


There are millions of websites that don't make any money. A product is not a business either. Anyone can get a product to sell.

What then is a business?

Customers!

So make sure you look after yours.

Find out about who has signed up. What do they want to know? What are their struggles? What are their fears? What are their problems?

Ever since the dawn of time -- the individual who discovers someone's need -- and then provides a solution to this need -- will do well.

So you now have a list -- albeit a small one. Rather than relentlessly trying to crow-bar out their credit card -- instead nurture a relationship with them.


Bottom Line : LOOK AFTER your List and when the time comes -- your List Will Look After YOU!


As always, if there is anything I can do to be of help, please don't hesitate to give me a shout!


Kind Regards

Daniel (cini)
#build a list #customers #energy #list #lot #save #save time #time
  • Profile picture of the author x3xsolxdierx3x
    Solid advice there, cini.

    And THAT is the difference between a 200 person list that provides a full-time income and a 27,000+ person list that earns scraps.

    It's all about the fundamental relationship behind it. You can't get those things through a Fiverr gig or something like that. IM takes ALOT of hard work and the continual provision of value.

    Looking forward to more posts from you cini
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  • Profile picture of the author WillR
    You can still have a great relationship with your list and earn absolutely nothing from them. The money is not in the relationship with your list. The money is in the behavior of that list. If you keep on giving and giving your list will start to expect everything for free and you'll find it very hard to get them to pay for any information.

    The great thing is though, how your list behaves is totally up to you.
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    • Profile picture of the author cini
      Originally Posted by WillR View Post

      You can still have a great relationship with your list and earn absolutely nothing from them. The money is not in the relationship with your list. The money is in the behavior of that list. If you keep on giving and giving your list will start to expect everything for free and you'll find it very hard to get them to pay for any information.

      The great thing is though, how your list behaves is totally up to you.

      Thanks for that! -- good point -

      Heres one...... where / how does one strike the balance?

      They they that you should not directly advertise to your list until at least 6 emails in -- not sure what you guys take on that is

      I think that sounds like a fair estimation.

      Kind regards
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  • Profile picture of the author Brian Lett
    That's right Daniel, it's all about relationships and emotional response. Great post!

    Potential customers would rather buy from someone who elicits some sort of positive emotional response when receiving their offering, or any other kind of correspondence from them. This is why "branding" is so important.
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  • Profile picture of the author marcopetriz
    Good advice, but I thing Willr is right too, you need to have a good relationship, with your list but don't just give, you also need to let them know that you also need to recive, to continue giving.
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    • Profile picture of the author cini
      Originally Posted by marcopetriz View Post

      Good advice, but I thing Willr is right too, you need to have a good relationship, with your list but don't just give, you also need to let them know that you also need to recive, to continue giving.
      thank you marco , something for us to think about!
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  • Profile picture of the author Chanman
    Building true/real relationships are more powerful than words.
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  • Profile picture of the author Daws0n
    that's a kind of putting yourself in the customers shoes thing
    but, its really helpful information and you deserve a word of thanks for this writing
    I had been in such a situation when i my list was very big but the conversion rate was almost nil, now i know that its quality which matters not quantity
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    I don't have a signature dude!
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  • Profile picture of the author yankforlife41
    A good e-mail that has always worked well, is asking them what they want?

    Lots of my subscribers always thank me whenever I send an e-mail out like that.
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    • Profile picture of the author x3xsolxdierx3x
      One thing you can do is to structure your email sequence to occasionally remind your list that selling to them, via email, just isn't the way you do things. (If you choose to do this, however). They will appreciate this.

      You can use your email list to provide high value information, and occasionally direct them back to your 'hub'. One thing, there will be a MUCH greater emphasis on your brand -- which is good, but it takes alot of time and effort to build -- if you choose not to sell via email to you list.
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    • Profile picture of the author bretski
      While building a list can be a great way to boost your income in many niches there are some niches that are very profitable where the lifetime value of a person on your list is pretty much nill.

      Someone who's hair is on fire and who is motivated to find a solution to a particular problem isn't going to be on your list for long. They want an answer and they want it now. They want their yeast infection gone yesterday and once it's gone they don't want to hear from you again.

      Just a thought... the list isn't always the answer
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      • Profile picture of the author shmeeko69
        If you've previously subscribed to an email list then, ask yourself the question...Which emails do you still open and have a look at and why?

        Is it in the based on the sender or in the subject title?

        Now everyone is different but the main reasons are not so much in the header or the subject title, but the content of previously received emails for that person. If you can find the right balance between helpful information and potential sales then, you should eat well for quite some time.

        The best way to have a relationship with your list is probably to see what kind of information the top IM's are sending and just copy their style and layout, as it's better to follow people who are proven and successful in their field.

        Mark
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        • Profile picture of the author bretski
          Originally Posted by shmeeko69 View Post


          Is it in the based on the sender or in the subject title?
          The marketers that I respect do get an open from me on a regular basis. They are few and far between though. Paul, John Schwartz, Tony Shepard, Caleb (sometimes!), Maddi... The rest I go by subject line and if they have something interesting I stick around. If it's a bunch of bs and if they're just sending me affiliate links and hammering me every day or twice a day or sending me stupid stuff that looks like a receipt for a CB purchase I nuke 'em and unsub.
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          • Profile picture of the author Paul Myers
            I have long been a proponent of building the relationship with your subscribers via email. Longer than almost anyone in this forum, in fact. (Over 14 years.) But I have to tell you... Your thesis is 100% wrong.

            It is not only possible to make money by driving one-time visitors to a sales page, it's a scalable way to make a lot of money, and quickly. IF you get the right offer and access to enough targeted prospects.

            One way is not superior to the other. They're just different. And they both work, when done properly.


            Paul
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            Stop by Paul's Pub - my little hangout on Facebook.

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  • Profile picture of the author oneplusone
    Originally Posted by cini View Post

    As all of the best things are;

    I am going to make this really simple;

    You Will NOT make any (good) money online by driving traffic to a sales page.

    Let me repeat that;

    You will NOT make any (good) money online by driving traffic to a sales page.
    This isn't true. Both ways can work.

    I direct link to sales pages frequently especially when I'm the product owner.

    If I can get a 5% conversion rate for example by direct linking, it's going to be hard to beat the number of sales generated by sending the traffic to a squeeze page first.

    You end up with a percentage of a percentage when they have to go through the squeeze page first.

    If 25% opt-in, then I've got to convert 20% of those people who opted-in to achieve the same number of sales.

    Even if 50% opt-in, I've got to convert 10% of those people who opted-in to achieve the same number of sales.

    And given what open rates are like these days ... it's going to be a tough ask.

    People who dismiss direct linking don't seem to understand that it isn't that hard to push up say a 1% conversion rate to a 4-5% conversion rate if you know what you're doing.

    Affiliates also forget that product owners have access to the buyers list after the first offer; their Customer Lifetime Value (CLV) is much larger when direct linking.
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    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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    • Profile picture of the author cini
      THANK YOU EVERYONE for the responses and great in put.

      All of your perspectives on this matter are very much valued and taken into consideraton.

      Obviously, it would be wrong to throw a blanket over the issue and say "all" directing traffic to sales page is wrong...
      1. I think unless an immediate purchase of something is necessary or
      2. one has already established a sound reputation has been made in a particular field,
      then it would be advisable that at least some degree of credibility, ought to be ideally established before asking someone to purchase.

      ...In most cases anyway.

      I wouldn't rule out the other method all together, though MOST of the time I think building a relationship would be what I would be inclined to do.

      I hope everyone has enjoyed this thread and maybe found it in some way useful. Thanks AGAIN to everyone for their contributions and responses.

      As always if there is anything I can do to be of help please do not hesitate to give me a shout.

      Kind regards,

      Daniel (cini)
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    • Profile picture of the author cini
      Originally Posted by oneplusone View Post

      This isn't true. Both ways can work.

      I direct link to sales pages frequently especially when I'm the product owner.

      If I can get a 5% conversion rate for example by direct linking, it's going to be hard to beat the number of sales generated by sending the traffic to a squeeze page first.

      You end up with a percentage of a percentage when they have to go through the squeeze page first.

      If 25% opt-in, then I've got to convert 20% of those people who opted-in to achieve the same number of sales.

      Even if 50% opt-in, I've got to convert 10% of those people who opted-in to achieve the same number of sales.

      And given what open rates are like these days ... it's going to be a tough ask.

      People who dismiss direct linking don't seem to understand that it isn't that hard to push up say a 1% conversion rate to a 4-5% conversion rate if you know what you're doing.

      Affiliates also forget that product owners have access to the buyers list after the first offer; their Customer Lifetime Value (CLV) is much larger when direct linking.
      Interesting take. You make some good points. Thanks
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