Writing A Decent, Quality Article...

62 replies
Hey folks

I decided fairly recently, to start focusing on writing quality articles instead of pumping out lots of garbage. This move was thanks to the wisdom of a very respectable warrior who goes by the name Celente, and an excellent post on this forum by a Dr Mani that I read yesterday.

I have written 2 such articles so far, and I must say they take considerably longer to write.

I find that the articles have to be much longer as well, going toward the 1,000 word mark instead of the usual 400-500 words I was doing before.

I just wanted to ask if my fellow Warriors find that writing longer articles is in any way detrimental to getting the click-through and getting sales? What if I wanted to go on for 2,000 or 5,000 words?

Plus any other general advise on what constitutes a decent article would be much appreciated ^_^
#article #article marketing #decent #quality #writing
  • Profile picture of the author x3xsolxdierx3x
    This is commendable, snow_predator...however, I can't help but think just how many others BEGIN their IM career by "pumping out lots of garbage" before they shift focus to writing quality articles?

    And, this is exactly why some of these platforms are in the situation that they are in right now.

    Originally Posted by Snow_Predator View Post

    Hey folks

    I decided fairly recently, to start focusing on writing quality articles instead of pumping out lots of garbage. This move was thanks to the wisdom of a very respectable warrior who goes by the name Celente, and an excellent post on this forum by a Dr Mani that I read yesterday.

    I have written 2 such articles so far, and I must say they take considerably longer to write.

    I find that the articles have to be much longer as well, going toward the 1,000 word mark instead of the usual 400-500 words I was doing before.

    I just wanted to ask if my fellow Warriors find that writing longer articles is in any way detrimental to getting the click-through and getting sales? What if I wanted to go on for 2,000 or 5,000 words?

    Plus any other general advise on what constitutes a decent article would be much appreciated ^_^
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    • Profile picture of the author Dillinger411
      Quality hand written articles is the best way to get a readership and keep your audience engages. Spinner and generic articles for the purpose of obtaining links are useless because people won't want to follow the link after reading the article.
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  • Profile picture of the author thebitbotdotcom
    I have personally found that investing more time and effort into my articles ultimately brings more organic search traffic. But that's just me. Answers to that question will vary greatly.
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    • Profile picture of the author sylviad
      Hi,

      Writing longer is not always a good choice. You don't want to start padding the article to take up space. While that might provide more good content, it could deter from your article's focus.

      People will read longer articles if they are extremely interested in the subject matter. Others will stop after the first few hundred words if they want only a few quick tips. This means that it depends on who you expect will be reading your articles.

      Are they looking for good information or are they scanning for pointers?

      Going to 3,000-5,000 is appropriate for subjects that take a lot of details. Highly technical articles, for instance, can fit this size. Not all articles do. Only you can judge which readers you are targeting.

      Personally, I keep my articles between about 550 and 750. I find that really short articles, under 400, don't allow enough time to provide an introductory overview of your subject, make the relevant points and then lead into your resource box.

      Hope this helps.

      Sylvia
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      • Profile picture of the author Snow_Predator
        Ok, just finished writing a 1,353 word article. It needed a hell of a lot of research, but research I believe will pay off.

        I am selling my second book as a merchant on Clickbank. I used the research for my article to add a new chapter in my book, so I can justifiably raise the price of the book ^_^. I did the book part first (very detailed, some 4,000 to 5,000 words) THEN wrote the article (1,353 words).

        That was the third 1,000 word+ quality article I have written. I have only just posted these on my site and will post later on Ezine Articles, so I'm yet to see if they will pay off.

        But thanks to some posts on the warrior forum and some quality posts right here on this thread, I know that if my new quality articles DON'T pay off, I need only refine my writing STYLE and eventually all the hard work in writing decent articles WILL pay off.

        Plus with all the research and my new-found knowledge from writing this one article, I can pump out several more QUALITY articles. So it pays to really get in there and learn all you can about the topic you're discussing.

        Originally Posted by sylviad View Post

        Hi,

        Writing longer is not always a good choice. You don't want to start padding the article to take up space. While that might provide more good content, it could deter from your article's focus.

        People will read longer articles if they are extremely interested in the subject matter. Others will stop after the first few hundred words if they want only a few quick tips. This means that it depends on who you expect will be reading your articles.

        Are they looking for good information or are they scanning for pointers?

        Going to 3,000-5,000 is appropriate for subjects that take a lot of details. Highly technical articles, for instance, can fit this size. Not all articles do. Only you can judge which readers you are targeting.

        Personally, I keep my articles between about 550 and 750. I find that really short articles, under 400, don't allow enough time to provide an introductory overview of your subject, make the relevant points and then lead into your resource box.

        Hope this helps.

        Sylvia
        Nope, no padding or fluff in my articles. I could have easily gone on for 5,000 words with quality information. I had to cut my article down from providing 8 steps to meeting a goal, to providing only 3 steps.

        I see no benefit to adding fluff in order to meet a specific word count.

        Originally Posted by x3xsolxdierx3x View Post

        Well, 70%-90% of my articles are 1,000+ words. It's certainly difficult to write 100% original content, but it's entirely possible...and, without fluffing either. It does require some work and effort, experience and refinement. These skills don't come overnight. It's up to everyone to figure out what works for them, however, I've had ample time to allow articles to mature to see which one's "work" and which ones, well, "don't work". My highest viewed articles are generally 800-1,000...with a few outliers on both ends.
        Bravo

        and thank you

        Originally Posted by Alexa Smith View Post



        How do you know this? Have you split-tested effectively over a statistically significant number of articles in various niches, as I - and so many other article marketers here - have done?
        Or might it possibly be just a little bit of a reflection of what you prefer, yourself?

        What's impressed me, in so many entirely different, unrelated niches in which I've tested, is that 1,000-word articles typically and pretty reliably produce around 2.5 times the longer-term income for me that two 500-word articles produce.

        Maybe by writing 1,000 words instead of 500 I'm losing the "impatient ones" but attracting a far greater number of the "less impatient ones who will become opt-ins and buyers"?

        If you were a webmaster with a high-quality niche site, and were searching within EZA, as so many do, for available content to syndicate in front of your already-targeted traffic, and wanted to fill about 2,000-words' worth of space altogether on your site that week, would you be looking primarily for 1,000-word articles or for 400-word articles? Which would make your job easier and quicker?



        I monitor slightly different brackets from you, maybe ... my highest-viewed ones are 900-1,100 words, also with a few outliers at both ends. We're not far apart, there!
        How very informative indeed. You really feel like you're running around blind sometimes in internet marketing. You never really know what'll work until you try it. And the trying part can be a HUGE investment in time and effort. It's posts like these that remove your blindfold for a few seconds so you know which direction you aught to be headed in.

        A question to you though Alexa. How do you test your articles? I assume you have your article up on your own website and you run A/B split testing with Google Website Optimizer? But how do you get enough traffic to an article to enable you to get statistically significant results?

        I certainly test my salespages, but they have numerous articles all over the internet pointing to them and bringing them traffic.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Snow_Predator View Post

          A question to you though Alexa. How do you test your articles? I assume you have your article up on your own website and you run A/B split testing with Google Website Optimizer? But how do you get enough traffic to an article to enable you to get statistically significant results?
          I don't test articles like that now ... I feel I've sort of "worked out what I'm doing" and just do it. (And although all my niches are entirely unrelated, there's a sense in which I'm attracting the same market demographic within each of them - partly because of the traffic my articles attract and partly for other reasons.)

          And I only ever split-tested 500-word articles and 1,000-word articles in 4 of my 8 niches, to be honest. The results were so significant that I was happy to apply the same to all my sites from then onwards.

          But we're not altogether comparing like with like, here: I'm writing articles to feed out for syndication, and to put in EZA (and a couple of others) in search of new syndicators I might not know about (and do continually pick up some more, that way), and yes, for the backlink as well (especially the banklinks from sites that syndicate them, of course - I don't care so much about an article directory backlink itself, obviously). But those are all backlinks to my landing-page. I'm also first publishing those articles on my own site and getting them indexed there to help with my on-page SEO, so Google gradually learns that my site contains a regularly increasing amount of high-quality content, which helps it out.

          On my older sites (I'm only talking about 2 years old), the EZA copy will never outrank my site's copy of an article, not even briefly. On my newer, PR-0/1 sites the EZA copy will briefly outrank my site's copy (which is undesirable, but what can you do? The more you do this with different articles, the briefer is the period for which the EZA copy outranks your site's copy. But what I most want to rank highly is my landing-page, anyway.)

          Wherever I have two links, there'll typically be one to my landing-page and one to some other, inner, page on my site, but none of those other pages will ever rank as highly as my landing-page.

          Even the "article pages" on my sites all contain a prominent, incentivised opt-in (typically in the top-right corner).

          (Notes to avoid ambiguity for anyone else reading: (i) when I say "landing page" I don't mean "squeeze-page"; (ii) I'm not a vendor and have no sales pages of my own).

          Sorry to have waffled on so vaguely at such length. I'll be honest and admit that the primary motivation for my earlier post () was simply that it irritates me (and this is, of course, my problem and not anyone else's) to see stuff like "most internet users prefer reading short 400 – 500 words articles because they are impatient" in these discussions; I'm enough of a skepchick to assume that what's actually being reported in such observations is the poster's own preference, together with untested beliefs, projected onto others. Anyway, true or not, I don't think it's relevant when you're looking for buyers and potential buyers (i.e. rather than just "readers"), and to be honest I'm not even convinced that it's true in the first place.
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  • Profile picture of the author clever7
    Most internet users prefer reading short 400 – 500 words articles because they are impatient. However, short articles must be substantial in order to attract many readers.

    You should focus on writing helpful content, without any fluff.
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    • Profile picture of the author Richard Van
      Personally I felt the OP's post was a breath of fresh air.

      I've not personally gone for many 2000 word plus articles, either myself or outsourcing, so I couldn't advise you on that.

      Other than that I think you've made a first class choice.

      Howie summed it up nicely. Sylvia is also correct, don't pad anything out to make it longer.

      Well done.
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      • Profile picture of the author x3xsolxdierx3x
        Originally Posted by Richard Van View Post

        Personally I felt the OP's post was a breath of fresh air.

        I've not personally gone for many 2000 word plus articles, either myself or outsourcing, so I couldn't advise you on that.

        Other than that I think you've made a first class choice.

        Howie summed it up nicely. Sylvia is also correct, don't pad anything out to make it longer.

        Well done.
        Well, 70%-90% of my articles are 1,000+ words. It's certainly difficult to write 100% original content, but it's entirely possible...and, without fluffing either. It does require some work and effort, experience and refinement. These skills don't come overnight. It's up to everyone to figure out what works for them, however, I've had ample time to allow articles to mature to see which one's "work" and which ones, well, "don't work". My highest viewed articles are generally 800-1,000...with a few outliers on both ends.
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        • Profile picture of the author Richard Van
          Originally Posted by x3xsolxdierx3x View Post

          Well, 70%-90% of my articles are 1,000+ words. It's certainly difficult to write 100% original content, but it's entirely possible...and, without fluffing either. It does require some work and effort, experience and refinement. These skills don't come overnight. It's up to everyone to figure out what works for them, however, I've had ample time to allow articles to mature to see which one's "work" and which ones, well, "don't work". My highest viewed articles are generally 800-1,000...with a few outliers on both ends.
          Hi Howie,

          What I mean't was, previously, before I came here I began writing for myself, primarily 800+ word articles, some as much as 1500. I just haven't done any over 2000. It was when I increased article size I began syndicating them and this was confirmed and increased, arriving here and seeing what Bill and Alexa were doing, as well as a few others (yourself included)

          I did and have written many shorter articles but I've not had as much success. Following Alexa and Bills model has really helped that side of my business and I'm now asked for articles, as opposed to approaching others. I still approach others and have a long way to go but the rewards are increasing. I outsource much more than I write them myself, due to other commitments but I quickly realised, the more I spent, the better the results. I've also found paying what others would die of fright from, yields huge results in comparison, when they go to a high authority sites with many very interested readers.

          Coming here has taught me how rewarding syndication is and it's added a nice chunk to what my business is earning.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by clever7 View Post

      Most internet users prefer reading short 400 – 500 words articles because they are impatient.


      How do you know this? Have you split-tested effectively over a statistically significant number of articles in various niches, as I - and so many other article marketers here - have done?
      Or might it possibly be just a little bit of a reflection of what you prefer, yourself?

      What's impressed me, in so many entirely different, unrelated niches in which I've tested, is that 1,000-word articles typically and pretty reliably produce around 2.5 times the longer-term income for me that two 500-word articles produce.

      Maybe by writing 1,000 words instead of 500 I'm losing the "impatient ones" but attracting a far greater number of the "less impatient ones who will become opt-ins and buyers"?

      If you were a webmaster with a high-quality niche site, and were searching within EZA, as so many do, for available content to syndicate in front of your already-targeted traffic, and wanted to fill about 2,000-words' worth of space altogether on your site that week, would you be looking primarily for 1,000-word articles or for 400-word articles? Which would make your job easier and quicker?

      Originally Posted by x3xsolxdierx3x View Post

      My highest viewed articles are generally 800-1,000...with a few outliers on both ends.
      I monitor slightly different brackets from you, maybe ... my highest-viewed ones are 900-1,100 words, also with a few outliers at both ends. We're not far apart, there!
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  • Profile picture of the author kvnkane
    one of my vost viewed articles is just over 250 words and while i constantly write well over 500 word articles now the article views are no where near as good. so go figure
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    • Profile picture of the author Richard Van
      Originally Posted by kvnkane View Post

      one of my vost viewed articles is just over 250 words and while i constantly write well over 500 word articles now the article views are no where near as good. so go figure
      Go figure what exactly?

      So all the successful article marketers here are wrong because of your one paragraph of an article?

      Seriously, where do your articles go? I'm intrigued what you do with your articles.

      I also think you may need to "go figure".
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      • Profile picture of the author kvnkane
        Originally Posted by Richard Van View Post

        Go figure what exactly?

        So all the successful article marketers here are wrong because of your one paragraph of an article?

        Seriously, where do your articles go? I'm intrigued what you do with your articles.

        I also think you may need to "go figure".
        go figure why everyone is preaching longer articles do this... they do that...

        the article in question went to Ezine articles and I didn't spin it to go anywhere else. This article was also picked up by other website owners more than any other article that I have wrote. Has been emailed to other members more than any other articles. Has been viewed and has given me more click thrus than any other articles that I have wrote.

        That's why I said go figure.

        Hope that satisfies you Rich

        but i must be wrong because i dont sell an ebook...
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        • Profile picture of the author Richard Van
          Originally Posted by kvnkane View Post

          go figure why everyone is preaching longer articles do this... they do that...

          the article in question went to Ezine articles and I didn’t spin it to go anywhere else. This article was also picked up by other website owners more than any other article that I have wrote. Has been emailed to other members more than any other articles. Has been viewed and has given me more click thrus than any other articles that I have wrote.

          That’s why I said go figure.

          Hope that satisfies you Rich

          but i must be wrong because i dont sell an ebook...
          but i must be wrong because i dont sell an ebook...
          What? I have no idea why you're talking about spinning or ebooks, you brought that up so only you know. Where's my ebook???

          I'm so pleased for you that your little article has been syndicated throughout so many sites. You must be very proud but does that mean only little articles work? Are Alexa and Howie wrong then? Are you the authority figure on article marketing? Is everyone a liar and only you know the truth?

          Go figure.

          Due to Googles recent algorithm change EZA just changed their rules. Now all articles need to be 400 words plus. So I wish you luck getting clicks from EZA in the future.

          My friend, I assure you I have it figured, you on the other hand, do not.
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          • Profile picture of the author kvnkane
            Originally Posted by Richard Van View Post

            What? I have no idea why you're talking about spinning or ebooks, you brought that up so only you know. Where's my ebook???

            I'm so pleased for you that your little article has been syndicated throughout so many sites. You must be very proud but does that mean only little articles work? Are Alexa and Howie wrong then? Are you the authority figure on article marketing? Is everyone a liar and only you know the truth?

            Go figure.

            Due to Googles recent algorithm change EZA just changed their rules. Now all articles need to be 400 words plus. So I wish you luck getting clicks from EZA in the future.

            My friend, I assure you I have it figured, you on the other hand, do not.
            Have I once said only little articles work? Have I once claimed to be an expert or claimed others to be wrong? Nope didn't think so. I also said in my very first post that I write over 500 word articles. Also Ezines changes mean that new articles need to be over 400 words. my "little article" on the other hand will continue brining me traffic and making me sales for a long time to come, But what do I know, you have it figured out while I don't
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            • Profile picture of the author Richard Van
              Originally Posted by kvnkane View Post

              Have I once said only little articles work? Have I once claimed to be an expert or claimed others to be wrong? Nope didn’t think so. I also said in my very first post that I write over 500 word articles. Also Ezines changes mean that new articles need to be over 400 words. my “little article” on the other hand will continue brining me traffic and making me sales for a long time to come, But what do I know, you have it figured out while I don’t
              Ok, I apologise. I know as Johns pointed out that some small articles often do work and in your case it clearly has. My point was never against short articles not working. So let me explain to you a little bit about forum etiquette and why I reacted as I did. Had you not said this first....

              one of my vost viewed articles is just over 250 words and while i constantly write well over 500 word articles now the article views are no where near as good. so go figure
              ...I would not have reacted as I did.

              That statement, after the OP, Howie, Alexa and myself had just been discussing longer articles, is hardly a good way of saying it. Had you just omitted "so go figure" I would have responded with something along the lines of an agreement, short articles can work.

              My point being, if you come into a amicable discussion where people are talking about long articles and then you come in and tell them short articles are better for you, perhaps, if you don't want a reaction, you shouldn't end your point with "So go figure". :rolleyes:

              That was the only point I was making and I shouldn't have reacted to it, for that I apologise.
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              • Profile picture of the author x3xsolxdierx3x
                Longer articles have just always manifested into more...alot more...viewership for me on my articles. While most of my articles are higher in word count, I've just noticed the my lower word count articles just never seem to get as much traction--with some outliers, of course.
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                • Profile picture of the author drmani
                  "I didn't have time to write a short letter, so I wrote a long one instead!" - Mark Twain

                  Seth Godin is a writer I love to read. Rarely does he exceed 500 words. Almost every post of his is golden. His books follow the same short, crisp style.

                  My style is naturally rambling. I must make an effort to remain brief.

                  So, word count as a measure of article quality is flawed.

                  Also, as syndication is a function of quality, it has little to do with word count per se (though some media have word count requirements to be met).

                  In another post, I'll share some thoughts about content syndication too. That may build upon the foundation of "quality content" I laid in that other one!

                  In terms of finding things to write about, my advice is not to provide your market with redundant or obvious information. Stay away from the obvious.
                  Just yesterday, I read about the "Curse of Knowledge" - which is the tendency to UNDER-value things because we know them. For sure, don't belabor stuff that your audience knows, but don't mistake your knowledge/expertise for that of your typical reader either!

                  Most internet users prefer reading short 400 - 500 words articles because they are impatient.
                  Maybe. But there are also readers happy to read 10,000 word articles - like this one on how to blog!

                  For a simple guide to writing such "Super Articles", check out this $7 report (not an affiliate link):

                  High Performing SuperArticles - by Randy Ingermannson

                  one of my vost viewed articles is just over 250 words and while i constantly write well over 500 word articles now the article views are no where near as good. so go figure
                  One popular post on my blog is "500 Words to Change Your Life" (no, it doesn't sell anything - but it touched many lives!)

                  So, yes, there definitely is a place for short articles - if you have the time to write them well!

                  If Alexa went and compiled all her posts, and released it as a WSO, I'd buy it in a heartbeat...
                  And that's what 'content leverage' is all about!

                  Another topic for a separate post, I guess!

                  Did I mention that Jeffrey Lant shifted my paradigm many years ago by saying he only started writing an article after he figured out TWENTY different uses for it?!



                  All success
                  Dr.Mani
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                  • Profile picture of the author goindeep
                    Ive always stuck by the belief that anything created should be perfection.

                    Its like food.

                    Try making crap food and selling. It wont sell.

                    However if you take a 100% lean beef pattie, some tasty cheese a crispy sesame seed bun, pickles, tomatoes and lettuce. Wham!

                    A quality feed created. Didnt cost much. Didnt take too long either.
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                  • Profile picture of the author x3xsolxdierx3x
                    Dr Mani,

                    You said this:

                    "So, word count as a measure of article quality is flawed."

                    I agree completely. You can have short articles that are golden, and long articles that are garbage...and, the inverse is also true. I do think, however, that longer articles 'tend' to be of a higher quality. Interestingly enough, with a longer article, you tend to have a lower bounce rate--higher time on site that tends to be looked upon favorably by Google.

                    Of course, then you could always just have a fluffed article, with garbage innacurate information, structured just to keep people on the site. lol...I've been trying for quite some time, but, this isn't the easiest thing to wrap one's mind around.
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                  • Profile picture of the author Snow_Predator
                    Originally Posted by drmani View Post

                    "I didn't have time to write a short letter, so I wrote a long one instead!" - Mark Twain

                    Seth Godin is a writer I love to read. Rarely does he exceed 500 words. Almost every post of his is golden. His books follow the same short, crisp style.

                    My style is naturally rambling. I must make an effort to remain brief.

                    So, word count as a measure of article quality is flawed.

                    Also, as syndication is a function of quality, it has little to do with word count per se (though some media have word count requirements to be met).

                    In another post, I'll share some thoughts about content syndication too. That may build upon the foundation of "quality content" I laid in that other one!



                    Just yesterday, I read about the "Curse of Knowledge" - which is the tendency to UNDER-value things because we know them. For sure, don't belabor stuff that your audience knows, but don't mistake your knowledge/expertise for that of your typical reader either!



                    Maybe. But there are also readers happy to read 10,000 word articles - like this one on how to blog!

                    For a simple guide to writing such "Super Articles", check out this $7 report (not an affiliate link):

                    High Performing SuperArticles - by Randy Ingermannson



                    One popular post on my blog is "500 Words to Change Your Life" (no, it doesn't sell anything - but it touched many lives!)

                    So, yes, there definitely is a place for short articles - if you have the time to write them well!



                    And that's what 'content leverage' is all about!

                    Another topic for a separate post, I guess!

                    Did I mention that Jeffrey Lant shifted my paradigm many years ago by saying he only started writing an article after he figured out TWENTY different uses for it?!



                    All success
                    Dr.Mani
                    Thank you for your valuable reply

                    Totally love that quote from Mark Twain, first time I heard it. Here's another one I came across that's equally true. I paraphrase...

                    Perfection is not when there is nothing more to add, but when there is nothing more to take away.

                    Don't remember who said it, but it's a hot quote and totally true.

                    In my last article, it took me more effort to write 1,300 words than it would have if I had written 5,000 words.

                    I just read the 500 word article you wrote. An excellent concept. Very rarely does the achievement of our desires eliminate desire itself. Desire itself - the act of wanting - is usually the problem, and can be seen as a mental disease that needs to be eradicated. I believe the general consensus is that rich people are not happier than poor people.

                    But if desire is a disease then I'm in need of urgent medical attention *picks up phone to call ambulance*


                    Originally Posted by tpw View Post

                    John nailed it.

                    Like Alexa said, and many of us do, articles are not generally set up in a true A-B split test. Rather, we have tried different things in our articles, and we have noticed certain results follow certain article formats.

                    I have written articles between 500 words in length to 3000 words in length. My sweet spot is between 800 and 1300 words.

                    Any article that is beyond about 1800 words, I will put into pdf format and make available as a free or paid report.

                    Over the last decade, I have noticed that ezine publishers most often publish articles between 700 and 1200 words in length.

                    Ezine / newsletter publishers do not choose articles based strictly on word count, but they must keep word counts in mind. Most of them are using a newsletter template, and most newsletter templates are optimized for 700-1200 words.

                    To be honest, when I write articles, I hope to be published in major newsletters, so I keep the needs of those publications in mind when I write.

                    Newsletter publishers want to keep readers coming back for more, so they are looking for an authority article that will satisfy their readers and not let their readers down.

                    That means they are looking for articles that fit their templates, keep readers on the article until the articles' end, and leave the reader with the feeling of gratefulness to the publisher for having made the article available to them.

                    That in my mind is what a quality article is, an article that:
                    • The reader is happy to have read;
                    • Has helped them better understand the issues;
                    • Creates a desire to know more about the topic; and
                    • Convinces them that the article author is the "go to" person on that topic or a similar topic.

                    When I write an article, I focus on the message I want the article to tell.

                    That is why you will frequently see me talk about articles in terms of "writing a story".

                    Generally, my first draft is in the range of 1500 words, then on the subsequent edits, I am looking to trim words and tighten up the message.

                    My goal is always to get the article under 1200 words to increase the likelihood that newsletter publishers will share it with their readers.

                    I don't always get the article under 1200 words. Sometimes I feel as if I just cannot cut any more words, without crippling the overall message.

                    I have found that sometimes the newsletter publishers will allow me an extra 100 words beyond the 1200-word max, but not reliably.

                    I deliberately target publication in newsletters first and foremost, because newsletter publishers give me access to a captive audience of anywhere from a few thousand readers to almost a million readers in a day.

                    Search engine traffic to your articles may have a higher CTR (click through ratio), but a captive audience of people who were not necessarily searching for your information allows you to reach people who did not yet realize they were looking for you. CTR is much less than the 50% that we can sometimes get for some articles in an article directory, but the number of eyeballs and volume of sales gained is generally much larger.

                    My often-referenced $38,000 day in article marketing was achieved with an article that was sent via newsletter to one-quarter million readers, and the $38,000 was generated on services that ranged from $12 to $40 each.

                    Word counts are not arbitrary, but rather a measure of how many words are necessary to tell a story.

                    Reader-focused articles convert better than author-focused or product-focused articles. That is the difference. Are you focusing on your readers? Or, are you focusing on your needs?

                    This is where most people foul up with article marketing. We tell them that good quality articles are an effective pre-sell for our products and services. And most marketers interpret that to mean that they should talk about themselves or their products for the length of the article. :rolleyes:

                    Articles ARE an effective pre-sell tool, so long as the author keeps the needs of the reader front-and-center during the writing process.

                    Great articles focus on winning the hearts and minds of readers. And when you have successfully written an article of this caliber, the article will effectively drive targeted traffic to your offer, and people more likely to purchase what you are selling.


                    p.s. Articles syndicated in major newsletters tend to be republished on more websites, because the readers of the article often choose to add it to their own website as well.
                    Thanks tpw, very helpful indeed. All this syndication business is new to me, I must look into it.

                    The last time my article was syndicated from Ezine Articles, it was more or less stolen with my links removed and replaced with the syndicator's own links. I can't be bothered to tell him off though, I have too much work to do lol.

                    I'm gona bookmark this thread and revisit it from time to time. There be some very valuable stuff on here.
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      • Profile picture of the author Mo Annuar
        800 word article works fine with me. It's not too long and not too short. It depends on the scope of your topic as well. You can't explain everything about "allergies" in 500 word article as the niche quite general.

        If you have a really good skill in writing eg. building word structure, 2000 word article would be interesting to read.
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  • Profile picture of the author SEOsolo
    When I write long articles I always start with a quick plan and jot down sub-headings to break the article up (it helps the reader, too). Break each sub-section into 200 words and you'll find it's A LOT easier to write long quality articles.

    You've got to avoid waffling on too - if you're trying to get to a word count and are struggling to find the words... perhaps you've said all you can say?
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  • Profile picture of the author Kanapemo
    Writing longer articles can be good as well as bad sometimes. But more often than not when people see a really long article they sometimes think "who the hell is gonna read all that" and they probably quickly glance through and go to another page. They just won't spend the time to read all the information there.

    To write an article where you want click through go for about 300-600 words and make sure you have a great introduction a great middle and a superb ending. A great intro will instantly grab the reader.
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  • Profile picture of the author SearchBlogger
    In my opinion it all depends on the subject being written about. I've read some amazing articles that were under 200 words long and I've read some really rotten ones that were too long and never really got to the point.

    I try to keep my own articles clearly focused on one topic and it depends on the subject and the target audience how long each article will be.

    It's sometimes useful to split longer articles (over 1000 words) into a series of shorter articles.
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    • Profile picture of the author katied772
      Try taking your longer articles and breaking them up into two pages with a "continue reading for more info... at the bottom of the first page content. Use good headings and white space. Then the reader could decide whether to keep reading. if the content is interesting, chances are the reader will decide to read more. Also, you would gain the advantage of more pages. Use different keywords on the second pages for another opportunity to be found. You could also try making the first page more of an overview with good keyword headings and a brief summary under each of the headings on a particular aspect of your topic. Then make each heading clickable and directed to another page where you go in depth on that part of the article. This gives you the potential of lots of good pages of content and the reader can decide which parts are important to them; hopefully all of them.
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  • Profile picture of the author a04cmccl
    In terms of finding things to write about, my advice is not to provide your market with redundant or obvious information. Stay away from the obvious.

    Lord knows the internet marketing community doesn't need another article about PPC marketing. However, an article about how to boost organic traffic while doing leg weights and sitting on a pet dinosaur...now that's interesting.

    People don't like to always hear the same things all of the time. Keep your articles short and to the point. And remember, if your article cannot move your audience towards their goals faster or more easily, it doesn't need to be written.
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  • Profile picture of the author CatherineC
    Banned
    If a movie is good, I end up wishing it were 4 hours instead of 90 minutes...

    A good article is similar, if it's giving me GREAT information and I'm learning as I go, there's no reason I wouldn't WANT to keep reading it regardless of word count.

    Not related of course, but most fans agree that Stephen King's best work was "The Stand"...which happens to also be his longest novel by page/word count.

    But I guess if he had just summed up the entire story within 500 words that would be alright too according to the IM bible, lol
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Snow_Predator View Post

      Hey folks

      I decided fairly recently, to start focusing on writing quality articles instead of pumping out lots of garbage. This move was thanks to the wisdom of a very respectable warrior who goes by the name Celente, and an excellent post on this forum by a Dr Mani that I read yesterday.

      I have written 2 such articles so far, and I must say they take considerably longer to write.

      I find that the articles have to be much longer as well, going toward the 1,000 word mark instead of the usual 400-500 words I was doing before.

      I just wanted to ask if my fellow Warriors find that writing longer articles is in any way detrimental to getting the click-through and getting sales? What if I wanted to go on for 2,000 or 5,000 words?

      Plus any other general advise on what constitutes a decent article would be much appreciated ^_^
      As far as syndication goes, I've found that between 800-1200 words, more or less, is the sweet spot. 2,000 is pushing it, although the article I had the most offline success with was ~2150 words.

      Once you start getting into the 4-5000 word range, you're entering the arena of small products. If you put such a critter on your site, you may want to spread it over multiple pages.

      Longer articles sometimes are detrimental to clicks, but I haven't seen a similar effect on sales. There may be fewer clicks, but the conversions usually make up for it.

      Originally Posted by Richard Van View Post

      Go figure what exactly?

      So all the successful article marketers here are wrong because of your one paragraph of an article?

      Seriously, where do your articles go? I'm intrigued what you do with your articles.

      I also think you may need to "go figure".
      Richard, I think you are reading more into this than is there. If there were a standard Bell curve for article length vs. results, you would expect to find a few instances as much as 3 standard deviations away from the mean. Our buddy kvnkane seems to have one of them...

      Originally Posted by kvnkane View Post

      go figure why everyone is preaching longer articles do this... they do that...

      the article in question went to Ezine articles and I didn't spin it to go anywhere else. This article was also picked up by other website owners more than any other article that I have wrote. Has been emailed to other members more than any other articles. Has been viewed and has given me more click thrus than any other articles that I have wrote.

      That's why I said go figure.

      Hope that satisfies you Rich

      but i must be wrong because i dont sell an ebook...
      I think your article may be one of the exceptions that proves the rule. People still make some money sending little anecdotes to Reader's Digest, too. But the whole magazine isn't filled with them.

      As I told Richard above, statistically there is room on both ends of the curve. But the bulk of the results will be found nearer the mean.
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      • Profile picture of the author Snow_Predator
        Originally Posted by CatherineC View Post

        If a movie is good, I end up wishing it were 4 hours instead of 90 minutes...

        A good article is similar, if it's giving me GREAT information and I'm learning as I go, there's no reason I wouldn't WANT to keep reading it regardless of word count.

        Not related of course, but most fans agree that Stephen King's best work was "The Stand"...which happens to also be his longest novel by page/word count.

        But I guess if he had just summed up the entire story within 500 words that would be alright too according to the IM bible, lol
        An excellent analogy. As sad as it sounds, I always wished the Lord of The Ring movies lasted my entire lifetime. But don't tell anyone.

        I always thought I hated reading long articles myself, until I read this intriguing article on briankim.net that must have been a good few thousand words long. Read it all in one go just the other day. It kind of acted as inspiration for me to write my own quality articles.


        Originally Posted by Alexa Smith View Post

        I don't test articles like that now ... I feel I've sort of "worked out what I'm doing" and just do it. (And although all my niches are entirely unrelated, there's a sense in which I'm attracting the same market demographic within each of them - partly because of the traffic my articles attract and partly for other reasons.)

        And I only ever split-tested 500-word articles and 1,000-word articles in 4 of my 8 niches, to be honest. The results were so significant that I was happy to apply the same to all my sites from then onwards.

        But we're not altogether comparing like with like, here: I'm writing articles to feed out for syndication, and to put in EZA (and a couple of others) in search of new syndicators I might not know about (and do continually pick up some more, that way), and yes, for the backlink as well (especially the banklinks from sites that syndicate them, of course - I don't care so much about an article directory backlink itself, obviously). But those are all backlinks to my landing-page. I'm also first publishing those articles on my own site and getting them indexed there to help with my on-page SEO, so Google gradually learns that my site contains a regularly increasing amount of high-quality content, which helps it out.

        On my older sites (I'm only talking about 2 years old), the EZA copy will never outrank my site's copy of an article, not even briefly. On my newer, PR-0/1 sites the EZA copy will briefly outrank my site's copy (which is undesirable, but what can you do? The more you do this with different articles, the briefer is the period for which the EZA copy outranks your site's copy. But what I most want to rank highly is my landing-page, anyway.)

        Wherever I have two links, there'll typically be one to my landing-page and one to some other, inner, page on my site, but none of those other pages will ever rank as highly as my landing-page.

        Even the "article pages" on my sites all contain a prominent, incentivised opt-in (typically in the top-right corner).

        (Notes to avoid ambiguity for anyone else reading: (i) when I say "landing page" I don't mean "squeeze-page"; (ii) I'm not a vendor and have no sales pages of my own).

        Sorry to have waffled on so vaguely at such length. I'll be honest and admit that the primary motivation for my earlier post () was simply that it irritates me (and this is, of course, my problem and not anyone else's) to see stuff like "most internet users prefer reading short 400 - 500 words articles because they are impatient" in these discussions; I'm enough of a skepchick to assume that what's actually being reported in such observations is the poster's own preference, together with untested beliefs, projected onto others. Anyway, true or not, I don't think it's relevant when you're looking for buyers and potential buyers (i.e. rather than just "readers"), and to be honest I'm not even convinced that it's true in the first place.
        Much appreciated

        You have some decent posts on this forum. Put em all together into a product and you'll be a vendor in no time.

        Originally Posted by kvnkane View Post

        Have I once said only little articles work? Have I once claimed to be an expert or claimed others to be wrong? Nope didn't think so. I also said in my very first post that I write over 500 word articles. Also Ezines changes mean that new articles need to be over 400 words. my "little article" on the other hand will continue brining me traffic and making me sales for a long time to come, But what do I know, you have it figured out while I don't
        Cut it out you two. This isn't a school playground.
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        • Profile picture of the author x3xsolxdierx3x
          If Alexa went and compiled all her posts, and released it as a WSO, I'd buy it in a heartbeat (yes, I know I could just use the search function)...but, for the wisdom she's bestowed to this forum, I'd purchase at a $97 price point or higher...seriously...

          Originally Posted by Snow_Predator View Post

          An excellent analogy. As sad as it sounds, I always wished the Lord of The Ring movies lasted my entire lifetime. But don't tell anyone.

          I always thought I hated reading long articles myself, until I read this intriguing article on briankim.net that must have been a good few thousand words long. Read it all in one go just the other day. It kind of acted as inspiration for me to write my own quality articles.




          Much appreciated

          You have some decent posts on this forum. Put em all together into a product and you'll be a vendor in no time.



          Cut it out you two. This isn't a school playground.
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          • Profile picture of the author JWatson
            Originally Posted by x3xsolxdierx3x View Post

            If Alexa went and compiled all her posts, and released it as a WSO, I'd buy it in a heartbeat (yes, I know I could just use the search function)...but, for the wisdom she's bestowed to this forum, I'd purchase at a $97 price point or higher...seriously...
            Yes absolutely.

            In my beginner's effort to separate truth from fiction I did in fact keep a file of many of her posts.
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          • Profile picture of the author oneplusone
            [DELETED]
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            • Profile picture of the author CraigRC
              Originally Posted by oneplusone View Post

              I'd buy an Article Marketing product from Miss Alexa too without a second thought, but it would be tough to sell a large number at the $97 price point on the WSO forum (it's changed from a few years ago, lots of newbies now frequent it looking for cheap magic bullets etc)

              How I Make $10,000/Month from Article Marketing or How To Make $10,000/Month from Article Marketing would work well - something along these lines for the subject title.

              Income screenshots would be taken to back up the income claim (love them or hate them they work in this niche, and not using them is a handicap), and then a decent direct response copywriter would be hired to write some strong copy for her WSO.
              All well and good, until you realize that Alexa has never made more than $5-6k in a single month, and even that was just hit within the last few months after struggling for nearly a year.

              This is an example of how powerful cult-of-personality is, and how Forum Marketing really is a strong way of marketing your products when you do it correctly.

              Alexa has proven herself to be an authority figure through countless great posts filled with excellent information on syndication, article writing, etc.

              But at the end of the day that knowledge hasn't (yet) translated into your "$10,000 a month in just 30 days" killer pitch...which is why it wouldn't do well as a WSO and why she isn't strong enough (yet) on the income proof to do a launch and hit the numbers you're suggesting. Not even close.

              She's doing it the right way, and someday the time WILL be right for her to knock everyone off their feet with a fantastic cumulative volume of her knowledge. That recipe never fails, even if it takes a bit longer to get to the end goal.

              I'd buy it in a second.
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              • Profile picture of the author Richard Van
                Originally Posted by CraigRC View Post

                All well and good, until you realize that Alexa has never made more than $5-6k in a single month, and even that was just hit within the last few months after struggling for nearly a year.
                My good friend I know Alexa. Where did you get that info from?

                She makes a lot more than you claim and has done for some time longer than you claim.

                I'm rather surprised with your comments, I'll let Alexa answer this one I think.
                Signature

                Wibble, bark, my old man's a mushroom etc...

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                • Profile picture of the author tpw
                  Originally Posted by Richard Van View Post

                  My good friend I know Alexa. Where did you get that info from?

                  She makes a lot more than you claim and has done for some time longer than you claim.

                  I'm rather surprised with your comments, I'll let Alexa answer this one I think.

                  I was thinking the same thing, but I don't know.

                  I have heard numbers from her that are much larger than the OP suggests.

                  But we will leave it to Alexa to sort out.
                  Signature
                  Bill Platt, Oklahoma USA, PlattPublishing.com
                  Publish Coloring Books for Profit (WSOTD 7-30-2015)
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                  • Profile picture of the author CraigRC
                    Originally Posted by tpw View Post

                    I was thinking the same thing, but I don't know.

                    I have heard numbers from her that are much larger than the OP suggests.

                    But we will leave it to Alexa to sort out.
                    Bill it wasn't my intention to stir up trouble, long-time DPer finally adding WF to my repertoire.

                    It was something I was pointing out as a positive, not an attack.

                    But I absolutely will get those links, with Alexa's own words, to make sure no one thinks I'm trying to disparage her. Far from it, her work is outstanding.
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                • Profile picture of the author CraigRC
                  Originally Posted by Richard Van View Post

                  My good friend I know Alexa. Where did you get that info from?

                  She makes a lot more than you claim and has done for some time longer than you claim.

                  I'm rather surprised with your comments, I'll let Alexa answer this one I think.
                  From her own posts, she recently talked at length about how long it took her to get to the "5-6k" range, and that it has been preceded my months of "1k" effort.

                  I'll go manually search the posts and provide links, my intention was to illustrate that Forum marketing is an incredibly powerful force when used correctly, which she is.

                  And why would you be surprised? She posted it and was trying to help others with her knowledge and experience. I believe she accomplished that goal personally, less than 1% of IMers ever even get close to $1k a month, let alone $5-6k...
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                  • Profile picture of the author Richard Van
                    Originally Posted by CraigRC View Post

                    From her own posts, she recently talked at length about how long it took her to get to the "5-6k" range, and that it has been preceded my months of "1k" effort.

                    I'll go manually search the posts and provide links, my intention was to illustrate that Forum marketing is an incredibly powerful force when used correctly, which she is.

                    Be right back.
                    I'd do that. I feel your getting your timeframes mixed up.

                    EDIT. Alexa responded before I could. Like I said, I think you got the timeframes mixed up.
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by CraigRC View Post

                All well and good, until you realize that Alexa has never made more than $5-6k in a single month, and even that was just hit within the last few months after struggling for nearly a year.
                I would say that (a) this is nonsense and (b) this is none of your business ... but that would actually be unfair and unkind, since I've responded voluntarily to some threads in which incomes are discussed, so I've kind of "put it in the public domain", in one sense, and I'll limit myself just to the (a) this is nonsense.

                I struggled for about four-and-a-half months, not for a year, actually. I made about $3,000 in my fifth month, I think. Possibly my 6th - can't remember now on which exact date I "started".

                My best month so far was January 2011 in which I made $13,000. In February I made about $200 less. (But hey - that was a 28-day month, I've just realised!).

                Originally Posted by CraigRC View Post

                Forum Marketing really is a strong way of marketing your products when you do it correctly.
                There's a little problem with your logic, there: I have no products and have never done a WSO.

                Originally Posted by CraigRC View Post

                I'd buy it in a second.
                Very nice of you. Awfully sorry not to have anything for sale.
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                • Profile picture of the author CraigRC
                  Originally Posted by Alexa Smith View Post

                  I would say that (a) this is nonsense and (b) this is none of your business ... but that would actually be unfair and unkind, since I've responded voluntarily to some threads in which incomes are discussed, so I've kind of "put it in the public domain", in one sense, and I'll limit myself just to the (a) this is nonsense.

                  I struggled for about four-and-a-half months, not for a year, actually. I made about $3,000 in my fifth month, I think. Possibly my 6th - can't remember now on which exact date I "started".

                  My best month so far was January 2011 in which I made $13,000. In February I made about $200 less. (But hey - that was a 28-day month, I've just realised!).



                  There's a little problem with your logic, there: I have no products and have never done a WSO.



                  Very nice of you. Awfully sorry not to have anything for sale.
                  Thanks Alexa for helping out, appreciate it as it saved me the trouble of searching.

                  My attempt at making a larger point about WSO marketing fell flat and obviously was misinterpreted, seemingly at your expense. I was using your own numbers from posts you made publically, I didn't feel it was attacking you?

                  You certainly have my apologies if you are offended in any way, that was not my intent. You bring a tremendous amount of knowledge to the board, and I personally enjoy your posts greatly. Hopefully that came across.

                  This was more about illustrating how assuming numbers is troublesome, ala oneplusone's estimates on WSO sell-through...but it appears it backfired and I made myself a victim of that same illustration, lol.

                  Once again, I apologize to you and hope my words are more clear about what I was trying to get across.
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                  • Profile picture of the author oneplusone
                    Craig, my post was a reply to x3xsolxdierx3x when he said he would buy a WSO from Alexa if she ever did one for $97 (I would too and I'm sure many others would)

                    I was just going on about how it could be done, and how things might play out.

                    I've deleted the post off as it's not really appropriate to this thread and is off-topic.

                    If I'd got a message from Alexa with an angry smiley I would have deleted it off sooner of course

                    And it was incorrect because Alexa is now making $13,000/month...

                    x 13,000/month

                    But seriously ... her advice on Article Marketing is fantastic and helps out not just newbies, but also more experienced marketers like myself who are trying to master this particular area.
                    Signature
                    'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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                    • Profile picture of the author CraigRC
                      Originally Posted by oneplusone View Post

                      Craig, my post was a reply to x3xsolxdierx3x when he said he would buy a WSO from Alexa if she ever did one for $97 (I would too and I'm sure many others would)

                      But seriously ... her advice on Article Marketing is fantastic and helps out not just newbies, but also more experienced marketers like myself who are trying to master this particular area.
                      Truer words were never spoken, totally agree. Sorry I got you in trouble 1+1, but luckily she's very forgiving...
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      • Profile picture of the author tpw
        Originally Posted by JohnMcCabe View Post

        Longer articles sometimes are detrimental to clicks, but I haven't seen a similar effect on sales. There may be fewer clicks, but the conversions usually make up for it.

        John nailed it.

        Like Alexa said, and many of us do, articles are not generally set up in a true A-B split test. Rather, we have tried different things in our articles, and we have noticed certain results follow certain article formats.

        I have written articles between 500 words in length to 3000 words in length. My sweet spot is between 800 and 1300 words.

        Any article that is beyond about 1800 words, I will put into pdf format and make available as a free or paid report.

        Over the last decade, I have noticed that ezine publishers most often publish articles between 700 and 1200 words in length.

        Ezine / newsletter publishers do not choose articles based strictly on word count, but they must keep word counts in mind. Most of them are using a newsletter template, and most newsletter templates are optimized for 700-1200 words.

        To be honest, when I write articles, I hope to be published in major newsletters, so I keep the needs of those publications in mind when I write.

        Newsletter publishers want to keep readers coming back for more, so they are looking for an authority article that will satisfy their readers and not let their readers down.

        That means they are looking for articles that fit their templates, keep readers on the article until the articles' end, and leave the reader with the feeling of gratefulness to the publisher for having made the article available to them.

        That in my mind is what a quality article is, an article that:
        • The reader is happy to have read;
        • Has helped them better understand the issues;
        • Creates a desire to know more about the topic; and
        • Convinces them that the article author is the "go to" person on that topic or a similar topic.

        When I write an article, I focus on the message I want the article to tell.

        That is why you will frequently see me talk about articles in terms of "writing a story".

        Generally, my first draft is in the range of 1500 words, then on the subsequent edits, I am looking to trim words and tighten up the message.

        My goal is always to get the article under 1200 words to increase the likelihood that newsletter publishers will share it with their readers.

        I don't always get the article under 1200 words. Sometimes I feel as if I just cannot cut any more words, without crippling the overall message.

        I have found that sometimes the newsletter publishers will allow me an extra 100 words beyond the 1200-word max, but not reliably.

        I deliberately target publication in newsletters first and foremost, because newsletter publishers give me access to a captive audience of anywhere from a few thousand readers to almost a million readers in a day.

        Search engine traffic to your articles may have a higher CTR (click through ratio), but a captive audience of people who were not necessarily searching for your information allows you to reach people who did not yet realize they were looking for you. CTR is much less than the 50% that we can sometimes get for some articles in an article directory, but the number of eyeballs and volume of sales gained is generally much larger.

        My often-referenced $38,000 day in article marketing was achieved with an article that was sent via newsletter to one-quarter million readers, and the $38,000 was generated on services that ranged from $12 to $40 each.

        Word counts are not arbitrary, but rather a measure of how many words are necessary to tell a story.

        Reader-focused articles convert better than author-focused or product-focused articles. That is the difference. Are you focusing on your readers? Or, are you focusing on your needs?

        This is where most people foul up with article marketing. We tell them that good quality articles are an effective pre-sell for our products and services. And most marketers interpret that to mean that they should talk about themselves or their products for the length of the article. :rolleyes:

        Articles ARE an effective pre-sell tool, so long as the author keeps the needs of the reader front-and-center during the writing process.

        Great articles focus on winning the hearts and minds of readers. And when you have successfully written an article of this caliber, the article will effectively drive targeted traffic to your offer, and people more likely to purchase what you are selling.


        p.s. Articles syndicated in major newsletters tend to be republished on more websites, because the readers of the article often choose to add it to their own website as well.
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        Bill Platt, Oklahoma USA, PlattPublishing.com
        Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author alexanderpoole9
          Banned
          Originally Posted by tpw View Post

          My sweet spot is between 800 and 1300 words.
          Nice post. I noticed in your signature that you teach how to do this in 20 minutes. 20 minutes is all you need to create completely unique articles that fit your 800 - 1300 word sweet spot, from start to finish, including research, formatting, writing (or using a product that types your verbal words), and editing?
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          • Profile picture of the author paulie888
            Originally Posted by alexanderpoole9 View Post

            Nice post. I noticed in your signature that you teach how to do this in 20 minutes. 20 minutes is all you need to create completely unique articles that fit your 800 - 1300 word sweet spot, from start to finish, including research, formatting, writing (or using a product that types your verbal words), and editing?
            Bill, I hope you don't mind me stepping in, as I think I'm quite familiar with how you write articles that are intended for syndication - this does not apply when writing 800+ word articles for the express purpose of syndication. Bill typically takes hours to write these, but this is a very lucrative activity for him as the majority of his articles result in 4 figure gains.
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            • Profile picture of the author alexanderpoole9
              Banned
              Originally Posted by paulie888 View Post

              I think I'm quite familiar with how you write articles that are intended for syndication - this does not apply when writing 800+ word articles for the express purpose of syndication. Bill typically takes hours to write these,
              If it doesn't apply to writing articles for the express purpose of syndication, what does it apply to then? I am super excited about learning how to write such articles so quickly.
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            • Profile picture of the author tpw
              Originally Posted by alexanderpoole9 View Post

              Nice post. I noticed in your signature that you teach how to do this in 20 minutes. 20 minutes is all you need to create completely unique articles that fit your 800 - 1300 word sweet spot, from start to finish, including research, formatting, writing (or using a product that types your verbal words), and editing?
              Yes.

              But this is an average writing time, based on techniques to improve the quality of your research and how to organize your research.

              On one article in a topic, it may take 30 minutes to put it all together. But as you write more articles on the base research, your average writing time is always getting smaller.

              Charlotte Jay said using the methods that I described that she was able to write 20 articles in just over two hours.

              The articles created using this process are generally "researched articles", written in volume.


              Originally Posted by paulie888 View Post

              Bill, I hope you don't mind me stepping in, as I think I'm quite familiar with how you write articles that are intended for syndication - this does not apply when writing 800+ word articles for the express purpose of syndication. Bill typically takes hours to write these, but this is a very lucrative activity for him as the majority of his articles result in 4 figure gains.

              The methodology does help in the writing time for articles that I want to syndicate to newsletters, depending on the structure of the article I intend to write.

              But it is like when I sit down to write one of the forum posts. Since I am generally answering specific questions, the output won't always fit into the templates that I use for the 20-minute articles.

              Most researched articles only need one or two edits. These articles will generally find publication in newsletters and on websites reliably.

              As I will explain in greater detail in just a minute, I write most articles that will get published in newsletters reliably, and I can do those articles in 20-minutes or less. But sometimes I sit down to write with the hope and intent of being published in a very "specific newsletter", and when I do that, my writing time is increased considerably.



              When I am writing for syndication, with the express interest of getting published in specific newsletters, I am never satisfied with one or two edits.

              Simply put, the reward-potential is too great to leave things to chance.

              You got to understand that I am a perfectionist.

              When I am writing a specific article for a specific newsletter, I have to focus my energy differently.

              For those articles that are aimed at a specific publisher, I will contemplate my specific strategy for several days before I sit to write.

              I have to find the angle that is going to allow me to create the interest needed to lead the reader to buy what I want them to buy, while keeping in mind the specific requirements of the publisher whose audience I want to reach.

              Once I understand my angle, I can write the article in 15 minutes. But being the perfectionist that I usually am, I may do 15-20 edits before I am satisfied with the article.

              Then I will sit on the finished article for 24 hours, then make one final read to make sure I hit on all cylinders.

              I know my regular 20-minute articles are good quality and they will find publication in many newsletters and on many websites.

              But sometimes I aim for the larger specific publications when I write. When I sit to write one of those articles, I have a target newsletter in mind. I know what that publisher wants, and I work hard to give him exactly what he wants to see.

              You learn what publishers want by getting one or two of your general-audience, 20-minute articles published in their publication. When I notice the sales coming from their audience, I write to the publisher and ask them what they want specifically in future articles. This knowledge is worth a lot of money to the right person.

              I have about one dozen publications in my mind when I sit to write one of those articles.

              The direction of the article will allow me to narrow my focus from a dozen publications to one or two editors.

              For example, when I write an article about SEO, the target publication for that article is always much different than an article about article marketing, forum marketing or traffic generation.

              Another example is when I write an article about improving gas mileage in a car, the target publication for that is very different than an article about the new cars that have good gas mileage. One newsletter publisher is focused on helping consumers save money, while the other is focused on helping the reader buy new products.

              I know from experience what individual editors want in an article, so I have to write the article for one and many. I have to write for the editor's audience and get them to take the action I want them to take upon conclusion of the article, but I have to write for the one person who will make the decision about whether he or she will publish my article -- the editor / gatekeeper.

              When I am writing with a general audience in mind, I write 20-minute articles.

              When I am writing with one editor in the forefront of my mind, I spend as much time as I feel is necessary to hit all requirements for the editor and his audience, with a certain level of confidence.

              In a nutshell, if I am writing for an anonymous publisher, I spend 20 minutes writing the article. But when I am writing for a specific publisher, I may spend several hours writing that article.

              Until you understand which specific publishers you will want to target with your articles, 20-minute articles will get the job done. But once you have started seeing big sales coming from one specific publication, you will find yourself spending more time to write some of your articles with that publication in your mind.
              Signature
              Bill Platt, Oklahoma USA, PlattPublishing.com
              Publish Coloring Books for Profit (WSOTD 7-30-2015)
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        • Profile picture of the author laurahill
          Originally Posted by tpw View Post

          John nailed it.

          Like Alexa said, and many of us do, articles are not generally set up in a true A-B split test. Rather, we have tried different things in our articles, and we have noticed certain results follow certain article formats.

          I have written articles between 500 words in length to 3000 words in length. My sweet spot is between 800 and 1300 words.

          Any article that is beyond about 1800 words, I will put into pdf format and make available as a free or paid report.

          Over the last decade, I have noticed that ezine publishers most often publish articles between 700 and 1200 words in length.

          Ezine / newsletter publishers do not choose articles based strictly on word count, but they must keep word counts in mind. Most of them are using a newsletter template, and most newsletter templates are optimized for 700-1200 words.

          To be honest, when I write articles, I hope to be published in major newsletters, so I keep the needs of those publications in mind when I write.

          Newsletter publishers want to keep readers coming back for more, so they are looking for an authority article that will satisfy their readers and not let their readers down.

          That means they are looking for articles that fit their templates, keep readers on the article until the articles' end, and leave the reader with the feeling of gratefulness to the publisher for having made the article available to them.

          That in my mind is what a quality article is, an article that:
          • The reader is happy to have read;
          • Has helped them better understand the issues;
          • Creates a desire to know more about the topic; and
          • Convinces them that the article author is the "go to" person on that topic or a similar topic.

          When I write an article, I focus on the message I want the article to tell.

          That is why you will frequently see me talk about articles in terms of "writing a story".

          Generally, my first draft is in the range of 1500 words, then on the subsequent edits, I am looking to trim words and tighten up the message.

          My goal is always to get the article under 1200 words to increase the likelihood that newsletter publishers will share it with their readers.

          I don't always get the article under 1200 words. Sometimes I feel as if I just cannot cut any more words, without crippling the overall message.

          I have found that sometimes the newsletter publishers will allow me an extra 100 words beyond the 1200-word max, but not reliably.

          I deliberately target publication in newsletters first and foremost, because newsletter publishers give me access to a captive audience of anywhere from a few thousand readers to almost a million readers in a day.

          Search engine traffic to your articles may have a higher CTR (click through ratio), but a captive audience of people who were not necessarily searching for your information allows you to reach people who did not yet realize they were looking for you. CTR is much less than the 50% that we can sometimes get for some articles in an article directory, but the number of eyeballs and volume of sales gained is generally much larger.

          My often-referenced $38,000 day in article marketing was achieved with an article that was sent via newsletter to one-quarter million readers, and the $38,000 was generated on services that ranged from $12 to $40 each.

          Word counts are not arbitrary, but rather a measure of how many words are necessary to tell a story.

          Reader-focused articles convert better than author-focused or product-focused articles. That is the difference. Are you focusing on your readers? Or, are you focusing on your needs?

          This is where most people foul up with article marketing. We tell them that good quality articles are an effective pre-sell for our products and services. And most marketers interpret that to mean that they should talk about themselves or their products for the length of the article. :rolleyes:

          Articles ARE an effective pre-sell tool, so long as the author keeps the needs of the reader front-and-center during the writing process.

          Great articles focus on winning the hearts and minds of readers. And when you have successfully written an article of this caliber, the article will effectively drive targeted traffic to your offer, and people more likely to purchase what you are selling.


          p.s. Articles syndicated in major newsletters tend to be republished on more websites, because the readers of the article often choose to add it to their own website as well.
          Hey,Thank you so much for providing this useful information.This is really very helpful stuff for us.
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        • Profile picture of the author TimG
          Originally Posted by tpw View Post

          John nailed it.

          Like Alexa said, and many of us do, articles are not generally set up in a true A-B split test. Rather, we have tried different things in our articles, and we have noticed certain results follow certain article formats.

          I have written articles between 500 words in length to 3000 words in length. My sweet spot is between 800 and 1300 words.

          Any article that is beyond about 1800 words, I will put into pdf format and make available as a free or paid report.

          Over the last decade, I have noticed that ezine publishers most often publish articles between 700 and 1200 words in length.

          Ezine / newsletter publishers do not choose articles based strictly on word count, but they must keep word counts in mind. Most of them are using a newsletter template, and most newsletter templates are optimized for 700-1200 words.

          To be honest, when I write articles, I hope to be published in major newsletters, so I keep the needs of those publications in mind when I write.

          Newsletter publishers want to keep readers coming back for more, so they are looking for an authority article that will satisfy their readers and not let their readers down.

          That means they are looking for articles that fit their templates, keep readers on the article until the articles' end, and leave the reader with the feeling of gratefulness to the publisher for having made the article available to them.

          That in my mind is what a quality article is, an article that:
          • The reader is happy to have read;
          • Has helped them better understand the issues;
          • Creates a desire to know more about the topic; and
          • Convinces them that the article author is the "go to" person on that topic or a similar topic.
          When I write an article, I focus on the message I want the article to tell.

          That is why you will frequently see me talk about articles in terms of "writing a story".

          Generally, my first draft is in the range of 1500 words, then on the subsequent edits, I am looking to trim words and tighten up the message.

          My goal is always to get the article under 1200 words to increase the likelihood that newsletter publishers will share it with their readers.

          I don't always get the article under 1200 words. Sometimes I feel as if I just cannot cut any more words, without crippling the overall message.

          I have found that sometimes the newsletter publishers will allow me an extra 100 words beyond the 1200-word max, but not reliably.

          I deliberately target publication in newsletters first and foremost, because newsletter publishers give me access to a captive audience of anywhere from a few thousand readers to almost a million readers in a day.

          Search engine traffic to your articles may have a higher CTR (click through ratio), but a captive audience of people who were not necessarily searching for your information allows you to reach people who did not yet realize they were looking for you. CTR is much less than the 50% that we can sometimes get for some articles in an article directory, but the number of eyeballs and volume of sales gained is generally much larger.

          My often-referenced $38,000 day in article marketing was achieved with an article that was sent via newsletter to one-quarter million readers, and the $38,000 was generated on services that ranged from $12 to $40 each.

          Word counts are not arbitrary, but rather a measure of how many words are necessary to tell a story.

          Reader-focused articles convert better than author-focused or product-focused articles. That is the difference. Are you focusing on your readers? Or, are you focusing on your needs?

          This is where most people foul up with article marketing. We tell them that good quality articles are an effective pre-sell for our products and services. And most marketers interpret that to mean that they should talk about themselves or their products for the length of the article. :rolleyes:

          Articles ARE an effective pre-sell tool, so long as the author keeps the needs of the reader front-and-center during the writing process.

          Great articles focus on winning the hearts and minds of readers. And when you have successfully written an article of this caliber, the article will effectively drive targeted traffic to your offer, and people more likely to purchase what you are selling.


          p.s. Articles syndicated in major newsletters tend to be republished on more websites, because the readers of the article often choose to add it to their own website as well.

          Bill's post above is 767 words (just shy of his sweet spot).....did you enjoy reading it?

          I know I certainly did and it highlights what a skilled writer can accomplish in a high quality article full of value.

          My post will be much, much shorter but carry an important message:

          400 words of garbage is still garbage
          750 words of garbage is still garbage
          1300 words of garbage is still garbage

          If you can't write 700 words of high quality content don't...instead focus on writing 400 word articles. Next, see if you can aim for 500 word articles followed by 600 word articles and so on....

          I'm a strong believer in that you write for your targeted audience....if you know they prefer 400 word articles so be it. If they respond better to 750 words so be it. Only you can know what your readers respond to better on a regular basis.

          The goal is to always provide quality content in a manner that fits your target audience.

          You find the sweet spot by testing different article lengths without sacrificing the quality/integrity of the message contained within the article.

          Once you find the ideal article length for your audience you practice until you have honed your skills so much that it becomes second nature.

          Take Alexa for instance, she has found her voice and what works for her business and doesn’t deviate from it – She is probably one of the most knowledgeable marketers on article syndication tactics you could ever learn from and she shares her wisdom in this forum. I’m willing to bet she got that way through trial and error.

          Remember, an amateur keeps practicing until they get it right. A professional keeps practicing until they never get it wrong. Only you can decide which type of article marketer you want to become….amateur or professional.

          Incidentally this post is 316 words long.
          Respectfully,
          Tim
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  • Profile picture of the author RightGood10
    Fate to sound obnoxious as im not trying to be so, but if your a good writer then length becomes irrelevant, if your a bad writer then it doesn't matter if the article is 400 words or 4,000 words you won't get a click through.

    Always think of how interesting and clinching the article looks to the reader, not yourself (from a sales perspective).
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  • Profile picture of the author cheapskatemate
    Thanks for starting this thread. I am still a novice in this field.

    My top two articles have 435 words (16.5% CTR) and 586 words (21.7%). Though they only have 69 and 182 views respectively on EZINE. To get views on ezine, I think you need to have enticing titles. But you need good content if you want to be republished.
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  • Profile picture of the author cheapskatemate
    Hi,

    I wrote the following article http://ezinearticles.com/?How-To-Cho...egy&id=5503701 . It is based on my own knowledge, and from advice from friends. So the words are entirely original.

    While searching for it, I then found:

    How To Choose an Emerging Market Unit Trust – A Simple Strategy : tusaw.com

    It is very similar to mine, including the first sentence being identical. Other bits are identical.

    It's not 100% copied, but is very similarr to the recent German scandal:

    German Minister Resigns Over Plagiarism Scandal - WSJ.com

    Is this a common problem? Should I see it as a form of flattery? Is it worth spending time doing anything about it?
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  • Profile picture of the author GeorgR.
    Think about what keeps people on your site, and what makes them think "Hey, there is really some information on that site".

    Hint: Its not the 200 words "**** Berry saved my ***!" article
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  • Profile picture of the author ShaneM686
    Have you ever heard of the quote, ""Sorry this letter wasn't shorter, but I didn't have time." - Pascal

    Make sure you content is clearly written and concise, no one likes to read an entire paragraph that could have been summarized in one sentence.
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    • Profile picture of the author tpw
      Originally Posted by ShaneM686 View Post

      Have you ever heard of the quote, ""Sorry this letter wasn't shorter, but I didn't have time." - Pascal

      Make sure you content is clearly written and concise, no one likes to read an entire paragraph that could have been summarized in one sentence.

      The last time I read that quote, it was attributed to Mark Twain.

      And yes, that is what you should be attempting to do when you edit your articles. You should be looking to find what words can be eliminated, without taking away the value shared in the prose.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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